Ryan Wener Email & Phone Number

Vancouver, Canada Area

Greater Chicago Area

Recruited to accelerate growth for a near term sale through the implementation of best business practices, strengthened marketing and organizational development. Led department of 15, with 11 direct reports, across multiple marketing functions including: Brand Management, Innovation, Digital & Content Management, Insights, Media Planning & Purchasing and Creative Studio. Managed a +$23 million marketing budget. Developed an aggressive growth strategy by implementing a process to re-structure the marketing department; accelerating innovation; create a Masterbrand position; implement proven processes; and increase effective marketing investments. Delivered 15% revenue growth, 70% profit growth and share growth of 70% in two years. Invested in digital media by shifting 30% of media budget to digital versus 0% previously; increasing staffing dedicated to Social Media; investing in best in class, category simplifying website; and creating innovation launch copy developed for digital media only. Exceeded innovation launch target by 6%, recognized with a Cassie Award, achieved 3.6 million views, and had largest and most engaged Facebook community up 57%. Strengthened marketing through significantly improving TV advertising; adding digital media within a more efficient media plan; and shifting investment to the base business from exclusively innovation. Achieved an 70% increase in Media ROI.

Redwood City, Ca

Career included roles from entry level marketing to Executive Committee member/most senior marketing level in both Canada and Europe. Highlights were co-leading the launch of Ultima Online & Warhammer Online creating a $100 million business with record profitability by personally launching brands and appointments.