Ryan Y. Email & Phone Number

中国 北京市

全面负责数字化营销业务的经营管理，通过智能化的数字营销产品，全链路赋能主机厂的营销，私域运营、邀约到店、门店接待、试乘试驾、车辆交付、车主运营到战败激活，助力车企在快速动态演变的竞争格局下，抓住机遇，打造全域营销。

中国 广东省 深圳

Hong Kong

Defining brands Network development and business strategy , focusing on China, also including Korea, Japan, Australia and ASEAN countriesImplementing and adapting Network development strategy to local marketsContributing to build multi-channel Customer journeys and to boost personalized opportunities of cross-channel contactsSecuring network efficiency and profitability through optimization of dealer’s performanceChallenging countries to achieve Network development and performance objectivesChina JVs’ synergy and ASEAN importers’ replacement etc to deploy Renault Group strategy

Beijing

Senior Manager, South & West Region, Bentley Brand Responsible for the sales and marketing management of Bentley Brand in Region South & Region West of China as Senior Regional Sales Manager, supporting brand MD to set up national monthly/quarterly sales incentive programsResponsibilities:Support Brand MD to make national strategy of sales, marketing, network and productDevelop the regional sales & marketing strategy based on the analysis of the local market competition, customer profiles, and consumption trend etc.Define the dealers’ sales target and support the dealers to develop their business plan, to ensure the achievement of both sales volume and service quality Propose the regional network development plan and requirement according to sales and market situation to Brand MDSteer the dealers to develop their own marketing plan and initiate distinctive marketing programs to support short-mid term sales leads generation and conversion and according CRM planSuccessfully achieved the regional sales targets set by the company from year 2012 to year 2015, from Region North at the beginning to South and West, and continuously improved dealer operation quality and profitablity under challenging maket situations

Beijing

District Manager, Network Development Management of Dealer Network development of Mercedes-Benz in North-East Region and Xinjiang Uygur Autonomous Region (Go-West Strategy Implementation)Responsibilities:Market research and analysis within responsible district, and proactively propose of new dealership setup and management; Existing dealerships’ operational management, in terms of Sales Process, Financial risk and profitability, HR and CI-related facilitiesCoaching dealers' management team to ensure their operation being fully compliant with dealer standard, such as sales process implementation and mystery shopping, management of AC and certification, finance risk assessment and control, HR infrastructure steering , and marketing budget control etc.Dealer development with aims to continuously enhance the competencies regarding sales performance, marketing & CRM activities, service capacity, and daily operations, through customized training, coaching and various incentive programsConduct regular dealer visits to enhance KPI, such as SSI and CSI, with a view to fulfill the strategic target of Mercedes-Benz China within the responsible regionSuccessfully set up new dealerships within northeast region, such as Daqing Star, Panjin Star, Dalian Star-1st Branch, ect, and steering on-going projects, such as Yanji Pangda Star, Jinzhou Star, Changchun project, to be fully compliant with Mercedes-Benz dealer standard.

Beijing

Area Manager, Sales & MarketingResponsible for the sales and marketing management of MINI Brand in Region North of China as Area sales & Marketing Manager, supporting Brand Head to set up national monthly/quarterly sales incentive programsResponsibilities:Co-work with product colleagues to conduct regular market research and analysis to fully understand the competition within the wide and niche segment of MINI, and support Brand Head to set up planning, sales and marketing strategy based on the market studyDefine the dealers’ sales target and support the dealers to develop their business plan, to ensure the achievement of both sales volume and service quality Deeply involved with every MINI branding activities, from brand positioning, on-line campaign, WoM, Guerrilla, national events, sponsorships, and auto shows, etcSupport and steer MINI regional and dealer marketing management, such as regional model launch, retail marketing, local events, and on-line campaignAchievements:Sucessfully transformed under-performing dealers to dramatically improved sales performance and profitablity with in-depth customized support programs, with sales growth ranked No.1 in year 2009 worldwide among all regions.Region SSI and Mystery Shopping ranked No.1 among all regions in China market in 2019Sucessfully lead series events of MINI 50th anniversary in Region North, covering 12 MINI dealers in total, with both ATL & BTL, to maximally promote both MINI branding and sales outcome within region north

Beijing/Graz,Austria

Sales and marketing management of powertrain and hybrid testing systems in China market

Bs, Precision Instruments

BS, Precision Instruments

Ms, Electrical Engineering