As Director of Communications, I have successfully created and led content strategies, driven engagement across social media platforms, and elevated brand visibility. My expertise lies in creating compelling social content for the virtual horse racing game Photo Finish™ LIVE, creating compelling copy for The MVP Society, moderating vibrant online communities, coordinating with talented content creators, and orchestrating in-person and virtual marketing events.Social Media Management and Strategy:- Proven track record of managing and growing social media accounts, utilizing innovative tactics to boost follower engagement and drive organic reach.- Crafted social media strategies to optimize performance and achieve measurable goals.- Actively monitored social media trends and emerging platforms to ensure the brand maintains a strong digital presence.Content Creation and Management:- Produced high-quality blog content on various topics, consistently delivering engaging and informative articles to captivate target audiences.- Developed and executed content and marketing calendars utilizing Notion.- Collaborated with cross-functional teams, such as product design and marketingOnline Community Moderation:- Successfully managed and moderated Discord communities, fostering inclusive environments for discussion, engagement, and Help Shift support.- Implemented community guidelines and policies to maintain a positive and respectful atmosphere while encouraging member participationPartnership Building and Earned Media:- Cultivated strategic relationships with industry influencers, content creators, and media outlets to amplify brand exposure and garner earned media.- Collaborated with Churchill Downs on a groundbreaking Web3 partnership.Event Coordination/Marketing:- Orchestrated successful marketing events, both in-person and virtually, from concept development to execution, resulting in increased brand awareness and audience engagement.

Crime Reporting and Investigative Journalism:- Proficient in covering crime stories, leveraging keen investigative skills to uncover facts, gather evidence, and report on criminal activities in a responsible and sensitive manner.- Maintained strong relationships with local law enforcement agencies, sources, and community members to ensure access to reliable information and exclusive stories.Breaking News Coverage:- Thrived in fast-paced news environments, delivering real-time updates and accurate information during breaking news situations.- Utilized strong communication skills to report on events as they unfolded, effectively conveying critical details and providing context to viewers, readers, and listeners.Hyperlocal News Reporting:- Developed expertise in hyperlocal reporting, immersing myself in Broward County communities to understand their unique challenges, interests, and concerns.- Produced localized content that resonated with community members, ensuring their voices were heard and their stories were shared.- Built strong relationships with community leaders, organizations, and residents, facilitating collaboration and trust for comprehensive and authentic hyperlocal coverage.Interviewing and Storytelling:- Conducted impactful interviews with individuals from diverse backgrounds, including victims, witnesses, experts, and community leaders, to provide multifaceted perspectives in news stories.- Mastered the art of storytelling, employing narrative techniques, visual elements, and multimedia tools to craft compelling and thought-provoking news stories.Event Coverage and Reporting:- Demonstrated proficiency in event reporting, delivering comprehensive coverage of local events, including community gatherings, festivals, and significant milestones.- Produced engaging content across multiple platforms, such as articles, photo essays, videos, and live updates, capturing the essence of events and fostering audience engagement.

Sports Journalism and Reporting:- Demonstrated expertise in sports journalism, delivering timely and engaging coverage of Miami's professional and collegiate teams.- Conducted interviews with players, coaches, and key stakeholders to provide insightful perspectives and exclusive stories to sports enthusiasts.- Employed a mix of traditional reporting and innovative storytelling techniques to captivate audiences, creating compelling narratives that resonate with readers.Content Creation and Execution:- Developed a wide range of content, including listicles, breaking news blogs, game recaps, and unique stories that set Miami New Times apart from other media outlets.- Created captivating headlines and compelling article structures to spark conversations and drive engagement within the sports community.Versatility and Multidisciplinary Experience:- Published thousands of articles spanning various topics, including sports, culture, food and beverage, NFTs, Web3, and more.- Adapted to emerging trends and technologies, covering relevant subjects like NFTs and Web3, to provide comprehensive coverage and engage diverse audiences.- Collaborated with internal teams, such as photographers, videographers, and designers, to create visually appealing and immersive content across multiple platforms.Community Engagement and Thought Leadership:- Actively participated in the sports community, attending games, events, and press conferences to maintain a strong network and stay updated on the latest developments.- Fostered conversations and built relationships with readers through active engagement on social media platforms, responding to comments, and facilitating discussions.- Demonstrated thought leadership by providing expert analysis, commentary, and opinion pieces on significant sports-related topics, showcasing expertise and generating audience interest.

Content Creation and Strategy:- Produced engaging daily content that captivated and energized the Web3 gaming community, driving user engagement and fostering a vibrant ecosystem.- Established the ZED RUNdown, a widely read weekly recap of events that continues to be published, providing valuable updates and insights to the growing user base.- Collaborated closely with the Marketing, Partnerships, and Product teams, aligning content strategy with company objectives and initiatives.Coordination and Partnership Management:- Worked closely with internal teams, including Marketing, Partnerships, and Product, to develop and execute comprehensive strategies and events.- Coordinated with content creators for live streams on popular platforms like Twitch and YouTube, reaching thousands of viewers.- Facilitated in-person events coordination, including the successful participation in the 2022 NFT NYC event.Event Coverage and Media Relations:- Coordinated earned media coverage and secured team member appearances, effectively promoting the brand and expanding its reach.- Orchestrated media training sessions, including working with Miami Heat's TV Host, to enhance the team's media presence and messaging.Experience in Scaling a Popular Game:- As an early member of a large team, contributed to the successful scaling of a popular game during the 2021-22 NFT/Crypto bull run, handling increased user activity and ensuring a seamless gaming experience.- Leveraged insights gained during the rapid growth period to inform strategies and optimize user engagement, retention, and monetization.Collaboration with Major Brands and Moderation:- Collaborated with renowned brands such as Atari, Netflix, Stella Artois, Budweiser, and NASCAR to create synergistic partnerships, driving brand visibility and exploring innovative opportunities within the gaming industry.- Demonstrated proficiency in community management by moderating Discord channels

Medical Billing and Revenue Management:- Proficient in managing complex medical billing processes, ensuring accurate and timely submissions, and maximizing revenue for the clinic.- Demonstrated expertise in navigating insurance regulations, billing guidelines, and reimbursement procedures, resulting in millions of dollars in successful claims.- Implemented efficient systems and workflows to optimize billing operations, reducing errors and enhancing cash flow.Employee Hiring, Training, and Retention:- Developed comprehensive strategies for employee hiring, attracting top talent, and building a skilled and dedicated team.- Implemented effective onboarding and training programs to equip staff with the necessary skills and knowledge to deliver high-quality patient care.- Fostered a positive work environment, cultivating employee loyalty and achieving high levels of employee retention.Strategic Planning and Operational Management:- Played a key role in setting the strategic direction of the clinic, identifying growth opportunities, and implementing initiatives to expand services and reach new patient populations.- Led cross-functional teams in developing and executing strategic plans, ensuring alignment with organizational goals and objectives.- Provided day-to-day management and oversight of clinic operations, optimizing resource allocation, and ensuring efficient workflow management.Patient Care and Quality Assurance:- Committed to delivering exceptional patient care, ensuring that tens of thousands of patients received the highest level of therapy services.- Implemented quality assurance programs, monitoring clinical outcomes, and patient satisfaction to drive continuous improvement and ensure compliance with industry standards.- Collaborated closely with therapy teams and healthcare professionals to ensure seamless care coordination and enhance patient outcomes.

Political Journalism and Election Coverage:- Excelled in political journalism, providing comprehensive coverage of the 2016 Presidential election, including candidate profiles, campaign rallies, and policy analysis.- Conducted in-depth interviews with political figures, experts, and voters to provide multifaceted perspectives on key election issues.- Leveraged research and analytical skills to deliver accurate and objective reporting, ensuring audiences were well-informed about the political landscape.Breaking News Reporting:- Thrived in a fast-paced news environment, consistently delivering breaking news stories under tight deadlines.- Utilized strong communication skills to provide real-time updates and analysis during critical moments, engaging audiences and fostering informed discussions.- Demonstrated agility in adapting to rapidly evolving events, ensuring accurate and up-to-date news coverage.General News Reporting:- Covered a wide range of general news topics, including social issues, economic developments, and cultural trends.- Produced compelling articles that resonated with audiences, resulting in millions of views and high engagement.Team Collaboration and Deadline Management:- Thrived in a collaborative team environment, working alongside editors, photographers, and other reporters to deliver high-quality news content.- Demonstrated exceptional time management skills to meet tight deadlines while maintaining accuracy and quality in reporting.- Leveraged effective communication and coordination to ensure seamless workflow and successful collaboration.Audience Engagement and Impact:- Cultivated a loyal readership by consistently providing timely and relevant news coverage that resonated with a diverse audience.- Recognized the power of journalism to shape public discourse and make a meaningful impact on society through objective and insightful reporting.

Radio Hosting and Production:- Hosted the Afternoon Drive Show, delivering entertaining and informative content to a diverse audience.Conducted engaging interviews with celebrities, professional athletes, coaches, media members, and other influential personalities, providing unique insights and fostering meaningful conversations.- Utilized creative storytelling techniques and conversational skills to connect with listeners, establishing a strong rapport and building a loyal following.Breaking News Coverage and Timely Reporting:- Proven ability to cover breaking news stories, providing accurate and timely information to listeners and keeping them informed of the latest developments.- Stayed abreast of current events, industry trends, and emerging topics to deliver relevant and impactful commentary on air and through social media platforms.Career Progression and Personal Growth:- Advanced from a Weekend Host position to the Host of the Afternoon Drive Show, showcasing exceptional talent, dedication, and the ability to connect with the audience.- Continuously honed skills and expanded knowledge through professional development opportunities, industry conferences, and networking events.- Fostered a collaborative work environment, building strong relationships with colleagues, producers, and industry professionals to enhance the overall quality of the show.Audience Engagement and Impact:- Built a strong listener base through engaging on-air content, interactive discussions, and community involvement initiatives.- Actively responded to listener feedback, incorporating their perspectives and suggestions to enhance the show's appeal and meet their preferences.- Recognized the power of radio as a medium to inform, entertain, and inspire, and constantly seeking ways to make a positive impact through thoughtful conversations and storytelling.

Hospitality Operations Management:- Expertly managed the operations of a Bonkerz Comedy Club and restaurant within a hotel, ensuring seamless customer experiences and exceeding service standards.- Orchestrated smooth and efficient operations, including staff scheduling, inventory management, vendor relations, and adherence to health and safety regulations.- Leveraged strong leadership skills to inspire and motivate a diverse team, fostering a positive work environment and achieving high levels of employee satisfaction.Sports Team Accommodations and Services:- Specialized in hosting sports teams visiting Tallahassee for games against the Florida State Seminoles, providing tailored accommodations and exceptional service to enhance their stay.- Demonstrated a deep understanding of the unique needs of sports teams, coordinating logistics, amenities, and facilities to ensure a comfortable and enjoyable experience.- Established strong relationships with team representatives, coaches, and players, earning their trust and repeat business.Revenue Growth and Marketing Initiatives:- Successfully revitalized business operations, driving revenue growth from near closing to upwards of $50,000 per month through innovative marketing campaigns and strategic initiatives.- Developed and executed targeted marketing strategies to capture and retain guests, including implementing loyalty programs.- Created memorable experiences and value-added packages to entice guests to stay within the hotel, resulting in increased occupancy rates and overall revenue.Guest Satisfaction and Relationship Building:- Prioritized guest satisfaction, consistently delivering exceptional service and personalized experiences to create lasting impressions and foster guest loyalty.- Actively sought guest feedback, leveraging insights to drive continuous improvement in service delivery and identify opportunities for enhancing the guest experience.