Director, Digital Products
Current- Direct the overall strategy and future roadmap for the product lineup within the digital platform. Play a significant role in the integration of new applications and re-design for NASCAR's current and future digital.
- Drive digital product goals, roadmaps, functionality, budget, management, and team personnel to contribute to the overall mission and strategy of NASCAR Digital Media
- Oversee the on-platform product subscription and mobile business including, pricing strategy, product mix, and cost controls to support profit-driven objectives
- Establish the key metrics needed to analyze product performance, usage, etc., and using analytics to drive product decisions
- Provide senior management analysis on key app KPIs, including recommendations on changes and/or future strategy
- Develop, integrate and execute advertising and sponsorship opportunities in conjunction with the internal sales force and third parties across all digital product offerings