Ryan Zeidenberg Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Key Responsibilities: Lead Generation & Qualification - Identify and research potential clients using various tools (LinkedIn, CRM, etc.). - Conduct high-volume outreach via cold calls, emails, and social selling to engage with prospective clients. - Qualify leads by understanding their needs, challenges, and fit with our product/service. - Explore different verticals and segments to continue to drive Outbound sales - Schedule qualified meetings or demos for Account Executives. Sales Strategy & Process Improvement- Collaborate with the Sales and Marketing teams to optimize outreach strategies and lead qualification processes. - Provide feedback and insights on campaigns, messaging, and target audience personas. - Assist in developing playbooks and scripts for lead engagement. Mentorship & Leadership-Serve as a mentor and coach to junior SDRs, helping them improve their skills and achieve targets (includes call shadowing, call review, etc.) -Assist in onboarding SDRs to the team with proper training - Lead by example in setting high standards for outreach and engagement activities. -Provide constructive feedback and share best practices with the team. - Conduct monthly team trainings for SDR team. Performance Analysis & Reporting- Track and report on key performance metrics, such as number of leads qualified, conversion rates, and outreach effectiveness. - Use data-driven insights to suggest areas for improvement and optimize processes. - Collaborate with management on forecasting and goal setting. - Ensure data hygiene practices across SDR team are upheld.

Toronto, Ontario, Canada

- Exceeded quota by more than 2.5x the amountKey Responsibilities: Lead Generation & Qualification - Identified and research potential clients using various tools (LinkedIn, CRM, etc.). - Conducted high-volume outreach via cold calls, emails, and social selling to engage with prospective clients. - Qualified leads by understanding their needs, challenges, and fit with our product/service. - Explored different verticals and segments to continue to drive Outbound sales.- Scheduled qualified meetings or demos for Account Executives. Sales Strategy & Process Improvement- Collaborated with the Sales and Marketing teams to optimize outreach strategies and lead qualification processes. - Provided feedback and insights on campaigns, messaging, and target audience personas. - Assisted in developing playbooks and scripts for lead engagement.

Greater Toronto Area, Canada

Turned passion for cooking into a multi-pronged business which includes private dining events, virtual cooking classes and custom designed meals/meal kits.- Consult with clients to design and prepare personalized gourmet menus for in-home dining events- Craft monthly meal kits for dinners and private events - Delivered over 300 meal kits in 2021- Hosted a series of virtual cooking classes and educational beverage pairings for corporate and private clients – secured over 20+ virtual event bookings in 2021 (2x growth from the previous year)- Executed marketing activities using paid and organic social media to drive interest and bookings- Selected as one of 30 chefs to star in ‘Fire Masters’ on Food Network Canada in 2022

Toronto, Ontario, Canada

Joined Scale Hospitality, a Toronto-based hospitality group, to manage numerous restaurants with regards to social media, website, paid ads (Meta and SEM), campaigns, email marketing, marketing operations and brand strategy.- Managed marketing operations for 9 hospitality properties in Toronto- Prepared and launched campaign action plans across multiple key channels, aligned with the marketing calendar & budgets- Increased social media followers and engagement for each property- Analyzed campaign performance through digital sales and other key reporting metrics- Created content (creative copywriting, designer briefing, photo/videoshoots, etc.) for websites, print, eblasts, paid ads, social media and other tools that are used to market and communicate with guests- Managed successful events (parties and trivia nights) to drive more customer traffic into the venuesVenues include:- Le Select Bistro- The Miller Tavern (Yonge)- The Miller Tavern (Bay)- Miss Likklemore’s- Wheatsheaf Tavern- The Fortunate Fox- Fox on Bay- GG’s Burgers- Boardwalk Café

Toronto, Ontario, Canada

Joined The MRG Group, a Canadian entertainment & hospitality company, to develop and execute marketing communication campaigns.- Generated and executed marketing communication plans for 10 hospitality properties in Toronto, Vancouver and Ottawa- Driven the consumer growth, revenue and customer retention through weekly social mediamarketing (Sprout), email marketing (Salesforce), website updates (WordPress) and project management (Asana)- Increased social media followers and engagement for each property (Facebook, Instagram and Tiktok) through impactful campaigns- Developed and executed a successful comprehensive communication plan for the launch of Par-Tee Putt Vancouver- Managed successful events (parties and trivia nights) to drive more customer traffic into the venues

Toronto, Ontario, Canada

Launched Boldo, a mobile app, to connect customers with trained chefs willing to cater private social and corporate events. Onboarded 50+ chefs and 150+ customers within 3 months of launching the app. - Developed a strategic business plan based on market opportunity (Research, Marketing Plan, Creative Brief, Social Media Strategy, Competitor Analysis, Product Positioning, Mission/Vision Statements, Distribution Strategy and Financial Model)- Created the brand logo and slogan to position Boldo in the marketplace - Hired a team of freelancers to build the app and evolve the product to meet key specifications- Established and maintained business relationships with freelancers and agencies for logo development, product development, and mobile app coding- Employed multiple advertising strategies such as paid media, influencers, and social media to grow daily active users and followers – gained 4500 Boldo App Instagram followers

Etobicoke, Ontario, Canada

Joined Viral Nation, a social media advertising agency, to coordinate account operation and campaign execution for CPG, Gaming, B2B and Lifestyle brands.- Assisted with day-to-day account operation and execution of social media ad campaigns - Handled influencer research, list-building, and outreach- Tracked and measured social performance- Contributed out-of-the-box marketing ideas and concepts that were brand aligned- Overachieved client KPIs (i.e. views, likes, shares, comments, downloads, installs) through the use of influencer marketing and traditional marketing tactics

Toronto, Ontario, Canada

Employed part-time as brand ambassador responsible for the execution of displays and engagement at events.- Organized event displays to optimize sales - Product sales and serving at events - Communication and promotion of product and brand information

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General

Activities and Societies: Alpha Epsilon Pi

Diploma, Restaurant, Culinary, And Catering Management/Manager

Activities and Societies: Varsity Baseball Team, Alpha Epsilon Pi