Ryan Adler Email & Phone Number

Basking Ridge, Nj, Us

Architect and execute comprehensive marketing strategies that significantly enhance customer acquisition in the consumer segment, driving substantial growth.Champion collaborative leadership across multiple cross-functional teams including product, promotions, media, Business intelligence, go-to-market, creative, and legal, setting clear objectives and campaign frameworks.Strategize and approve extensive media planning and procurement, ensuring optimal alignment with campaign goals and budget parameters.Conceptualize and author strategic campaign briefs that effectively target diverse audiences, ensuring cohesion with Verizon’s brand vision and market objectives.Lead and mentor a high-performing team of marketing professionals in managing Verizon’s flagship programs and product launches, fostering a culture of excellence and innovation.Serve as the primary campaign liaison, overseeing all aspects of project management from timeline coordination to detail-oriented execution.Forge strategic partnerships with the Insights team to develop data-driven marketing campaigns, tailored to fill market gaps and respond dynamically to evolving customer needs.

Basking Ridge, Nj, Us

Orchestrated transformative pricing and promotional strategies, significantly advancing Verizon Business Group's growth while managing a $600 million budget.Established and nurtured strategic OEM partnerships, aligning cross-company marketing efforts with shared objectives to enhance market presence and revenue.Led a cross-functional B2B implementation team to launch innovative pricing and promotional initiatives, increasing efficiency and market response rates.Directed rigorous market research and pricing lifecycle analyses to refine B2B strategies, driving improved segmentation and competitive positioning.Mentored and developed marketing personnel, enhancing team capabilities and positioning members for advanced roles and responsibilities.

Basking Ridge, Nj, Us

Led the Enterprise GTM Core team, formulating and implementing comprehensive launch strategies.Managed cross-functional teams, overseeing the development and execution of detailed project strategies and effectively communicating progress to senior stakeholders.Authored critical internal communications for new launches and directed the integration of campaign efforts across social media, website, and email platforms.Presented strategic insights and campaign updates during weekly Marketing & Sales Operations leadership meetings, ensuring alignment and collaborative decision-making.Partnered with Learning and Development to create targeted training programs, enhancing organizational capability and supporting enterprise-wide initiatives.

Basking Ridge, Nj, Us

Implemented 95 Go to Market project plans by creating detailed execution strategy, aligning cross functional teams, and presenting project status to upper management regularly. Collaborated with Product Leads to evaluate project timelines, requests and customer experience considerations.Managed creative agency by negotiating contracts, defining scope of work and establishing all project timelines.Ensured 100% alignment between HQ and Field Marketing prior to launch to ensure a consistent National message.Owned quality control of deliverable messaging and positioning and remove escalations to ensure cohesive and on-time market entryEvaluated current software update process and uncovered $425,000 in potential savings. Received leadership support to execute upon findings centered on heightened efficiency, collaboration and time to market.

Basking Ridge, Nj, Us

Slashed new device call in rate by over $1,000,000 a year while ensuring store channel decreased churn.Managed creative agencies, negotiate agency contracts and manage all timelines for the creation of external facing customer communications.Increased sales by creating sales opportunities through event marketing for retail, B2B and indirect agents. Identified, negotiated and executed contracts with vendors, agencies and event street teams to promote the brand and drive incremental business.Managed event teams and vendors to execute over 100 programs and events per year resulting in increased exposure, customer traffic, and sales. Ensured various collateral items were created and approved with event specific promotions and details, followed up for delivery and distribution to customers and managed publicity on the VZ Insider Website.Partnered with the Public Relations team to drive media support of various programs and initiatives.Created and managed the NYM Go to Market core team; Regional Lead for Go To Market communications.

New York, Ny, Us

Managed all company wide public relations campaignsSupervised quality assurance of various accounts Key media contact for a multitude of accounts Interacted with media by pitching via phone and e-mail, writing press releases, setting up interviews and securing multiple story placements for clients Created media lists through Cision (formerly Bacons) Disseminated information to the press through media lists, PR News Wire and PR Web Created content for web sites and e-mail blasts Created pitch calendars

Master Of Business Administration (Mba), Marketing

Communications, Public Relations/ Journalism

Associate'S Degree, General Studies