Social Media Specialist
Westmount, Quebec, Ca
Executed over 50 social media campaigns within the first 8 months for Disney Baby, Cosco Kids, Tiny Love, Maxi-Cosi, and Safety 1st big bet items (car seats, strollers, bassinets, walkers, connected nursery, at-home collections, etc.) Recruited macro, micro, mid, and mega-influencer moms and dads based on social media following, engagement, posting frequency, clicks, shares, and profile reach. Worked with celebrities such as Rihanna, Aimee Song, Drew Scott, and the Memphis Grizzlies organization to sponsor products to reach a large target audience.Ran over 15 sweepstakes campaigns and social media giveaway contests with partnered brands, celebrities, and Forbes list. Tracked, managed, and reported on all KPIs for each brand’s Instagram, Twitter, Facebook, TikTok, and YouTube accounts. Performed a brand analysis recap for every brand campaign after it was concluded to measure performance and revenue gained.Produced engaging social media content (blog posts, social media posts + captions, influencer lifestyle imagery, TikToks, thoughtful direct messaging, YouTube shorts, Instagram stories + reels) that always aimed to inspire, inform, or entertain parents in the US. Collaborated with cross-functional partners such as design, e-commerce, and external agencies. Managed and developed content for all brand editorial and social media calendars.