Soft goods company founded as a platform for personal growth and exploration. Pursuing interests in outdoor gear, and guided by a curiosity of construction methods, usage behavior, and entrepreneurship.• Exploration of bag design through research, sketching, computer modeling, patternmaking, and sewn prototypes.www.instagram.com/designsbrb/brb-designs.com

Design lead on a hand-picked, cross-functional team that was assembled to accelerate Altria’s aspiration of moving adult smokers from cigarettes to non-combustible products.• Leveraged design thinking methodologies with a focus on consumer journeys to develop category specific insights. Ethnographies across the country were used to develop and refine disruptive concepts, resulting in a portfolio of more than a dozen new ideas ready to be explored and evaluated with consumers.

Design lead focused on the next generation of non-combustible, reduced-risk products.• Managed design projects leveraging both outside design firms and work streams at our international innovation outpost in Israel.• Piloted the Scrum Sprint process and Agile methodologies to deliver new product concepts in six weeks’ time.• Conceived and led effort to better reach and understand consumer lifestyles through the design and development of a mobile research and prototyping lab resulting in faster, higher-quality insights.

Supported new product development by managing industrial design work streams and bridging the gap between marketing, engineering, and design groups.

Led creative packaging design from concept to production.• Identified, on-boarded, and led projects with a highly creative packaging design firms.• Worked with brand teams to assure that the packaging design and execution was aligned to the brand and their strategy.• Developed new materials with outside suppliers to meet the technical needs of a project.• Traveled internationally to oversee final packaging development, refine the details, and expedite the timeline.

Creative leadership team member supporting the work and development of roughly 25 creatives.• Led creative projects and a small team focused on the Home and Garden Category.• Managed a small team of designers; mentoring their growth and development.• Pioneered and fostered a collaborative relationship between the design department and the engineering departments, one across the country and the other in Europe. This partnership led to the successful launch of several new innovative products and roughly $10 million in additional revenue annually.• Worked closely with large brands including Colgate, P&G, Sherwin Williams, Scotts, United Industries, and Lysol to bring products and packaging to market.

Provided creative solutions for product, packaging and graphic challenges.• Projects ranged from the graphic design of a cycling jersey for a MS bike ride to medical adherence packaging supporting the Gates Foundation in developing regions.

Creative design and development work focused on projects in the consumer electronics market.

Used sketching and 3D modeling to translate the owner’s vision to nautical engineers with a focus on cockpits for luxury watercraft and surfboard fins.