Level Ex made “games” (ads) that harvested healthcare workers' demographic and behavioral data, which they sold to Big Pharma for a profit. However, the people who actually played the “games” (students) weren’t useful to our clients because they weren’t legally permitted to shill their ware to non-prescribers. Complete mismatch between product and customer, yet leadership went full-steam ahead on a dubious business model.

You’ll have to buy the book for these stories.

A very long summer vacation.

I copied and pasted words, numbers, and images from Google into Excel and PowerPoint, with meticulous attention to detail on the alignment of page numbers and position of dollar signs, else the Queen gets upset and starts asking herself why she’s paying you so much money.

I took meeting notes while overpaid executives argued for 20 minutes about which shade of yellow should be used in our weekly status report meetings.