Ryan Allen

Ryan Allen Email and Phone Number

Senior XD Content Strategist @ U.S. Bank
Charlotte, NC, US
Ryan Allen's Location
Charlotte, North Carolina, United States, United States
Ryan Allen's Contact Details
About Ryan Allen

I have: --Worked as an advertising, web, and marketing copywriter for 30 years. --Strategized and written copy with an integrated UX Content Strategist team for many websites and mobile apps.--Written copy for television ads, radio ads, videos, magazine ads and articles, internet websites, banner ads, digital media (cell phones and tablets), viral marketing, social media, direct mail, interactive kiosks, automobile showroom catalogs, collateral materials (corporate brochures, booklets, flyers, etc.), and corporate speeches. --Worked with clients ranging from major automotive corporations (Chrysler, Jeep, Dodge, GM, Ford) and part suppliers (ACDelco, Mopar) to financial products and services companies (MetLife, Ally Financial, TIAA, Bank of America, U.S. Bank, Wells Fargo, and OLDE Discount Stockbrokers) to consumer goods and services (Delta Faucet, Holiday Inn, IBM) and much more; including business-to-business and business-to-consumer projects. I've also produced work for Dodge and Mopar motorsports for seven years, including their motorsports websites, starting from the ground up on such projects.--Worked at major ad agencies (BBDO and J. Walter Thompson) and smaller boutique shops, as well as many other firms via freelance writing assignments.-- Passed the Series 6 Financial Industry Regulatory Authority (FINRA) Investment Company Products / Variable Contracts exam. Specialties: Copywriting, concepting, strategizing, web writing, writing for cells phones and tablets and social media, user experience (UX), editing, html coding, website building, presenting to clients, managing a team, (SEO) search engine optimization, (SEM) search engine marketing, accessibility, Writer AI.Portfolio: https://www.behance.net/RyanSAllen

Ryan Allen's Current Company Details
U.S. Bank

U.S. Bank

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Senior XD Content Strategist
Charlotte, NC, US
Ryan Allen Work Experience Details
  • U.S. Bank
    Senior Xd Content Strategist
    U.S. Bank
    Charlotte, Nc, Us
  • Cvs Pharmacy / Cvs Healthcare
    Senior Ux Content Strategist
    Cvs Pharmacy / Cvs Healthcare May 2021 - Present
    Strategized and wrote copy content in Figma for the CVS.com and Caremark.com websites and mobile apps using the SAFe agile project process. Used UX best practices to help customers easily order and refill their medications online and via the mobile app.
  • Anthem, Inc.
    Senior Ux Content Strategist
    Anthem, Inc. Dec 2020 - May 2021
    Indianapolis, Indiana, Us
    Worked with the UX team to migrate, enhance, and improve the Medicare and Medicaid websites on Anthem Blue Cross Blue Shield websites that state government employees access for information about their medical benefits.
  • U.S. Bank
    Senior Ux Content Strategist
    U.S. Bank Aug 2020 - Nov 2020
    Minneapolis, Mn, Us
    Strategized and wrote copy content for the Private Wealth Management section of the U.S. Bank website.
  • Wells Fargo
    Bpp Senior Digital Content Writer/Editor
    Wells Fargo Apr 2020 - Aug 2020
    San Francisco, California, Us
    Wrote and edited copy content for the Business Process and Procedure team’s internal Virtual Library. Wells Fargo bankers access this comprehensive website to locate banking services information when working with customers in person, on the phone, or via chat.
  • Wells Fargo
    Cxd Senior Digital Content Writer/Editor
    Wells Fargo Jun 2019 - Jan 2020
    San Francisco, California, Us
    Wrote and edited copy content for the Customer Experience Design (CXD) team’s internal and external websites. Primarily worked on credit card and money transfer payment assignments for the WellsOne Virtual Card Payments project.
  • Tiaa (Teachers Insurance And Annuity Association)
    Ux Content Strategy Manager
    Tiaa (Teachers Insurance And Annuity Association) Jul 2017 - Jun 2019
    Managed content copy and content strategy for the TIAA internal unified desktop program used by plan administrators. Also worked on client-facing online tools, such as the Retirement Income Planner calculator tool and the Retirement Investment Review calculator tool at www.mytiaa.org.
  • Bank Of America
    Communications Strategist/Senior Writer
    Bank Of America Jan 2017 - Apr 2017
    Charlotte, Nc, Us
    Wrote internal and external communications on the Wholesale Credit Transformation team. Our goal was to make the wholesale credit process a competitive advantage by dramatically simplifying the credit process for clients and employees executed on a modernized and efficient technology platform.
  • Metlife
    Marketing Consultant/Senior Copywriter
    Metlife Mar 2014 - Oct 2016
    New York, Ny, Us
    Performed marketing research, analysis, project management, and writing for MetLife's annuity products, as well as helped with life insurance and disability insurance projects. Projects worked on included product campaigns, new product launches, direct mail pieces, brochures, email, internal communications, and web content. Passed the Series 6 Investment Company Products / Variable Contracts exam to become Series 6 registered with the Financial Industry Regulatory Authority (FINRA).
  • Ally Bank
    Senior Ux Content Strategist / Content Editor
    Ally Bank Nov 2009 - Dec 2013
    As a Senior Content Strategist / Content Editor in the eCommerce UX (user experience) Group at Ally, I developed web content and strategies and wrote and edited online content for placement on www.ally.com. In particular, I worked with designers, developers, and information architects on the automotive dealer services portion of the website: financing and leasing, service contracts, insurance, and SmartAuction (Ally's online auto auction), as well as consumer-facing online tools (financial calculators and credit applications) for the U.S., Canada, and French Canada websites.
  • Wunderman / J. Walter Thompson - Team Detroit
    Senior Copywriter
    Wunderman / J. Walter Thompson - Team Detroit Jun 2008 - Nov 2009
    Detroit, Mi, Us
    Content strategist / writer for fordvehicles.com. Worked on the websites for Mustang, Ford F-150, and Taurus, among others.
  • Ryan Allen Freelance Copywriter
    Writer
    Ryan Allen Freelance Copywriter Jan 2008 - Jun 2008
    Worked as a freelance marketing, advertising, and internet copywriter while in between full-time writing positions after a group layoff. Clients included: Communication Associates (Troy, MI)–real estate; Octane Design (Royal Oak, MI)–Detroit Visitor’s Bureau & Film Detroit; Battery Solutions, Inc. (Brighton, MI)–battery recycling; Spearfish Design (Troy, MI)–Universal Insurance Group; Pulte Homes (Bloomfield Hills, MI)–homes and real estate; Mainly Marketing (Southfield, MI)–small business clients; Dart Appraisals (Bloomfield Hills)–home appraisals; Communications Capital Group (Atlanta, GA)–cell tower investments; Alternatives For Seniors (Southfield, MI)-senior living resource for web and print.
  • Organic, Inc.
    Senior Copywriter
    Organic, Inc. Dec 2005 - Dec 2007
    Cincinnati, Ohio, Us
    Developed creative concepts and wrote copy for several Chrysler Corporation websites, including chrysler.com, jeep.com, dodge.com, dodge.com/motorsports, drivesrt.com, and the Chrysler Group Brand Auto Show websites. Created Search Engine optimization (SEO) copy. Updated client RSS feeds daily.
  • J.R. Thompson Company
    Senior Copywriter
    J.R. Thompson Company Sep 2003 - Nov 2005
    Farmington Hills, Mi, Us
    Developed concepts, wrote and managed the production of DaimlerChrysler Corporation CRM projects, direct mail pieces, newsletters, website copy, CD-ROM video copy, video scripts, in-dealership service merchandising advertising and point-of-purchase materials. Also wrote magazine and newspaper ads, as well as full-length Mopar Magazine and Viper Magazine articles for J.R. Thompson’s Mopar, DaimlerChrysler Brand, and DaimlerChrysler Corporation clients.
  • Bbdo-Detroit
    Senior Copywriter
    Bbdo-Detroit Mar 2000 - May 2003
    New York, Ny, Us
    Wrote Dodge Intrepid, Neon, Caravan, Dakota, and Durango dealer-showroom catalogs, direct mail pieces, auto show narrator scripts, Internet website copy, Dodge Magazine articles, CD-ROM copy, interactive kiosk copy, fulfillment packages, dealer communications, and more for BBDO-Detroit’s Dodge, Dodge NASCAR, and Jeep clients.
  • Campbell-Ewald Ad Agency
    Senior Copywriter
    Campbell-Ewald Ad Agency Apr 1997 - Mar 2000
    Detroit, Mi, Us
    Wrote direct mail pieces, fulfillment packages, magazine ads, Internet website copy, video copy, interactive kiosk copy, and point-of-purchase display copy for Campbell-Ewald’s IBM, OnStar, Holiday Inn, GMAC, General Motors, ACDelco, Whirlpool, Scudder-Kemper Mutual Fund, R.R. Donnelley and Sons, and Delta Faucet clients.
  • Gale Research
    Copywriter
    Gale Research Feb 1996 - Apr 1997
    Wrote marketing and advertising materials, including direct mail pieces, brochures, web copy, catalogs, package copy, and magazine ads for this reference book publisher.
  • Olde Discount Stockbrokers
    Copywriter
    Olde Discount Stockbrokers Mar 1994 - Feb 1996
    Wrote marketing materials in the in-house marketing department of this stock brokerage firm. Received an in-depth education in finance as I wrote brochures and pamphlets, television and radio ads, corporate communications, legal documents, and the company’s first website.

Ryan Allen Skills

Copywriting Advertising Creative Direction Marketing Communications Seo User Experience Direct Mail Social Media Interactive Marketing Interactive Advertising Online Advertising Content Strategy Web Content Digital Marketing Social Media Marketing E Commerce Integrated Marketing Content Management Email Marketing Brochures Digital Strategy Creative Strategy Brand Development Information Architecture Online Marketing Digital Media Content Writing Editing Direct Marketing Marketing Strategy Mobile Marketing Content Development Web Content Management Seo Copywriting Social Networking Web Development Creative Development Website Development Content Creation Catalogs B2b Writing Html Website Building Blogging Wordpress Public Relations Viral Marketing B2c Television

Ryan Allen Education Details

  • Michigan State University
    Michigan State University
    Advertising
  • Oakland University
    Oakland University
    English And Advertising
  • High School
    High School
    Bishop Foley Catholic School
  • Bishop Foley High School
    Bishop Foley High School
    General Education

Frequently Asked Questions about Ryan Allen

What company does Ryan Allen work for?

Ryan Allen works for U.s. Bank

What is Ryan Allen's role at the current company?

Ryan Allen's current role is Senior XD Content Strategist.

What is Ryan Allen's email address?

Ryan Allen's email address is rs****@****ail.com

What is Ryan Allen's direct phone number?

Ryan Allen's direct phone number is +1 212-578*****

What schools did Ryan Allen attend?

Ryan Allen attended Michigan State University, Oakland University, High School, Bishop Foley High School.

What are some of Ryan Allen's interests?

Ryan Allen has interest in Children, Human Rights, Writing Screenplays, Civil Rights And Social Action, Skydiving, Playing The Guitar, Reading Novels, Surfing The Web, Building Websites, Health.

What skills is Ryan Allen known for?

Ryan Allen has skills like Copywriting, Advertising, Creative Direction, Marketing Communications, Seo, User Experience, Direct Mail, Social Media, Interactive Marketing, Interactive Advertising, Online Advertising, Content Strategy.

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