Ryan Fiore Email & Phone Number

San Diego, Ca, Us

San Diego, California, Us

With nearly two decades of marketing and advertising experience focused on scaling global omni-channel marketing infrastructures, and as the pioneer of MANSCAPED’s world-class marketing department, Ryan has been integral in the development, growth, and monetary impact of the brand’s renowned marketing “machine”. Serving as the current SVP of Global Omnichannel Marketing, he oversees MANSCAPED’s marketing strategies and efforts to strengthen the company’s market position and achieve desired goals. An out-of-the-box thinker with analytical problem-solving skills, Ryan provides sound leadership and creative guidance to help drive the implementation of marketing campaigns that exceed business objectives.

San Diego, California, Us

San Diego, California, Us

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the global men’s lifestyle consumer brand and male grooming category creator trusted by over six million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available internationally in 39 countries via DTC and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, and Military Exchanges in the U.S. and Hairhouse locations in Australia. For more information, visit www.manscaped.com.

www.IDK.com• Full P&L ownership• Execution of paid media initiatives• Management of entire marketing team• Direct media buyer and negotiator• Mentors and empowers team members to achieve career growth.• Reports to Chief Operating OfficerIDK is a global Innovation Laboratory and E-Commerce Engine, where ideas are transformed into predictable, high velocity sales and value. IDK excels at partnering, designing, innovating, integrating, investing, managing, manufacturing, prototyping, and transacting. Business partners benefit from access to these core competencies and working with motivated allies who also have skin in the game.A partnership with IDK is cohesive and open with accountability and crystal-clear vision.

Chicago, Illinois, Us

• Performance digital marketing with strict ROI goals.• Weekly client reporting, Executive summary, and analysis of performance metrics.• Managed paid search campaigns of 200k monthly ad spend.• Collaborated with 3rd party agency vendors Google, Bing, Yahoo, Kenshoo, and Marin.• Built .xlsx bulksheet search campaigns using Alpha/Beta process.• SQR mining with Excel pivot tables for keyword opportunities.• Attribute mapping of 12k unique products Google Shopping data feed via ProductsUp.• A/B ad copy testing campaigns.• Managed clients were Wine.com and Relax The Back.

San Diego, Ca, Us

AdWords – Bing - Facebook – Twitter – LinkedIn - YouTube video advertising - AdRoll• Building paid media strategy and service offerings.• Paid media campaign project management and delivery.• Paid channel setup and campaign optimization:• Reporting deliverables with KPI’s and executive summaries.• Landing page project management and delivery.• A/B split testing and conversion rate optimization.• Conversion tracking pixel implementation.• Display: placements – targets – demographics – interests – inclusions – exclusions • Search: dynamic keyword insertion – URL - ad copy - keyword research.• Shopping: Google/Bing Merchant Center – data feed optimization• Advanced: bid multipliers – flexible bid strategies – ad scheduling – day parting• Remarketing: display custom audiences – conversion funnel analysis and targeting

San Diego, Ca, Us

Campaign Strategist:• Campaign Strategist at BRIM for over 30 clients.• Managing active SEO/PPC client roster of over $60,000 combined monthly investment.• Providing SEO/PPC/Web Dev consulting on separate roster of over $40,000 combined monthly investment.• Managing strategic SEO campaigns and producing maximum ROI for clients on my roster.• Conversion rate analysis and recommendations for both PPC and SEO clients.• Completed over 30 keyword research assignments (meta data, keyword set, h1 tags) • Analyzing Google Analytics to determine proper SEO strategies and find opportunities for improvement.• Using Google AdWords platform reporting and CRO opportunities to deliver PPC clients reduction in overall CPA, CPC, and Improve CTR.• Call tracking integration into both SEO and PPC campaigns using propriety call tracking platform.• Implementing conversion codes and pixels for PPC campaigns.• Segmenting campaigns and setting up goals in Google Analytics.• Implementing mobile optimization via plugin installation or mobile conversion platforms.• Wordpress CMS plugin installations.• Managing social media projects on LinkedIn, Facebook, Twitter, and Pinterest.• Google AdWords campaign bid adjustments, targeting, display network, placement, interest and demographic targeting, and remarketing campaigns.• Managing onsite SEO technical optimization and recommendation campaigns for clients.• Improving eCommerce clients’ checkout process and conversion rate.• Software, platforms, social sties, and reporting tools used as Campaign Strategist: Google AdWords, Google Analytics, Google Webmaster Tools, Google Drive, Google Talk, Raven, AWR, Marchex, Wordpress, Drupal, Magento, Joomla, Ruby on Rails, Light CMS, Crazy Egg, SEO Analytics, Hootsuite, BuzzStream, Topsy, Facebook Ads, Bing Ads, Marin, AdRoll, Twitter, LinkedIn Ads, Woobox, Pinterest, Basecamp, Meltwater, Scrapebox, MS Word, MS Powerpoint, MS Outlook, Adobe Photoshop, Adobe Echosign

• Co-founded with minimal startup capital• Project Manager and Account Manager for over 13 clients• All 13 clients were prospected and agreements formed by me• Wrote proposals and developed outbound script and all marketing materials• Developed networking and sales meetings which gauged client’s interest • Acted as Project Manager on 5 website builds (all in house with Co-Founder as developer)• Nothing was outsourced• Facilitated social media tutorials and classes at local RE/MAX for realtors • Focused on real estate vertical for client allocation Services offered and implemented by Dynamix Direct:SEO | PPC Management | Website Builds | Social Media | Local Optimization

• Developed and executed marketing programs and general business solutions resulting in increased company exposure.• Completed and mailed bills, contracts, policies, invoices and checks.• Reviewed files, records and other documents to obtain information and respond to customer requests.• Created company website and all digital assets.• Managed customer relationships and completed jobs.• Organized company branding and marketing materials.• Managed all PPC/SEM campaigns.• Accurately completed service reports and warranty forms.• Built relationships with customers and the community to establish long-term business growth.• Supported owner in writing proposals and closing contracts.

Bachelor Of Science In Information Technology, Computer/Information Technology Administration And Management

Business Administration And Management, General

Business, Management, Marketing, And Related Support Services