Ryan Pearce

Ryan Pearce Email and Phone Number

7x Braze Certified | Senior Digital Marketing Manager | MarTech Expert @ C.H. Robinson
eden prairie, minnesota, united states
Ryan Pearce's Location
Dallas, Texas, United States, United States
Ryan Pearce's Contact Details

Ryan Pearce personal email

n/a
About Ryan Pearce

Transforming Business Growth Through Marketing TechnologyIn a remarkably short span, my passion for marketing technology has ignited. I'm driven by the impact a strategic and bold marketing tech stack can have on a company's profitability and play an integral role in enabling marketers to bring their strategies to life. **Email Marketing Expertise**: With over three years of hands-on experience in customer engagement platforms like Braze and Salesforce Marketing Cloud, I've mastered the art of email marketing, significantly enhancing customer engagement and audience targeting.**Strategic Expansion**: My journey hasn't stopped at email. I've deliberately broadened my expertise into Marketing Automation, crafting tailored marketing experiences that resonate with both B2B and B2C audiences, touching thousands of consumers daily.**Technical Proficiency**: Today, my role has evolved from campaign execution to a MarTech Engineer & Operations Analyst. I currently orchestrate real-time data flows and events through our enterprise Customer Data Platform (CDP) and data transformation tools, ensuring seamless integration and optimal performance.**Leadership through Collaboration **: I thrive in dynamic environments where I can partner with stakeholders to turn business strategies into tangible results. My work spans across various teams - from marketing to engineering, sales to analytics - fostering a collaborative approach towards achieving our goals.

Ryan Pearce's Current Company Details
C.H. Robinson

C.H. Robinson

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7x Braze Certified | Senior Digital Marketing Manager | MarTech Expert
eden prairie, minnesota, united states
Website:
chrobinson.com
Employees:
27157
Ryan Pearce Work Experience Details
  • C.H. Robinson
    Senior Digital Marketing Manager
    C.H. Robinson Nov 2024 - Present
    Dallas, Texas, United States
    Responsible for implementing, ensuring the quality of, and analyzing multi-channel marketing campaigns. Collaborates with talented and diverse teams across marketing, product, and technology to scope, build, and update messaging initiatives.DUTIES AND RESPONSIBILITIES• Lead the planning, execution, and optimization of integrated data-driven campaigns, including assets, segmentation, list management, qualification criteria, email, SMS (Short Message Service), push notifications, in-app messaging, form creation, testing, and tracking• Lead and execute digital campaigns that support business strategy, are structured according to best practices, and integrate with websites and other appropriate solutions• Partner closely with cross-functional teams, including marketing, product, and technology, to align marketing initiatives with business goals and ensure seamless execution• Implement segmentation and behavioral messaging based on customer preferences, buying behavior, past message performance, and company objectives• Develop and execute operational and continuous improvement tasks within the Braze platform• Monitor, track, and report on campaign results, focusing on performance metrics such as click-through rates, open rates, engagement, and A/B testing to maximize ROI and conversions. Provide insights and recommendations for improvement.• Stay current with marketing technology best practices, industry standards, and compliance• Perform other duties or responsibilities as assigned based on team and/or country-specific requirements
  • Delta Defense Llc
    Marketing Technology Operations Analyst
    Delta Defense Llc Mar 2024 - Nov 2024
    Dallas, Texas, United States
    Responsible for accurately administering the measurement & technical execution in support of business intelligence & digital marketing strategies, while proactively identifying & recommending opportunities. Provides support to the Mktg. Dept. responsible for lead gen. and conversion. Works closely with IT/ENG, business intelligence (BI), organic search, digital paid media, and email teams to support analytics, measurement, and technical execution of initiatives.Duties/Responsibilities:- Tool Management: Marketing automation software (Braze), CRM (Salesforce), CMS (Wordpress/Payload), CDP (Segment), Analytics (UA/GA4), AB Testing tools (VWO), Google Tag Management (GTM).- Testing / QA: Test and troubleshoot marketing technology applications and software to ensure they are running efficiently.- Integration: Assist in integrating different MarTech tools to ensure the smooth flow of data and processes across the entire marketing technology stack.- Data Management: Help monitor the flow of data between marketing systems to identify and resolve issues as they arise.- Marketing Campaign Attribution: Assist in the creation, deployment, and monitoring of marketing campaigns across different marketing technologies to ensure these campaigns are being set up to properly tie back attribution to those efforts.- Analysis & Reporting: Possess the ability to create ad-hoc reports to ensure consistency and accuracy of marketing data. This includes using analytics tools like GA4, Looker Studio and Tableau to perform deep dives into the data.- Research & Recommendations: Recommend changes within existing tools to improve marketing effectiveness.- Training & Support: Train and support other marketing team members on how to use various MarTech tools.- Privacy & Compliance: Ensure marketing activities and data management comply with legal and company regulations. Documenting events and data dictionary updates so that the business has an organized way to manage data definitions.
  • Delta Defense Llc
    Marketing Automation Specialist
    Delta Defense Llc Feb 2023 - Mar 2024
    Dallas, Texas, United States
    Served as the internal systems expert for the technology behind email marketing, SMS, and mobile push notifications to consumers utilizing the Braze ecosystem. This role provides production support as well as setting the foundation to enable marketing stakeholders responsible for lead generation,revenue, training class registrations, customer acquisition, and member retention to self-serve onday-to-day operations. In this role, they will thrive on technical details and tactical execution while skilling up on marketing strategy to improve or identify new tactics to achieve company growth goals.Duties/Responsibilities:- Configure, maintain, and monitor usage of email application / customer engagement platform- Govern users and support as an escalation point for day-to-day operations in platform- Diagnose, troubleshoot, and resolve software, system integrations or other network problems- Set up, automate, deploy and monitor triggered and cross-channel lifecycle (journeys / canvases)campaigns- Monitor and improve deliverability and database hygiene of 3M+ list on routine basis to ensuremessages are properly delivered and received by end-users- Code responsive designs for new templates; optimize rendering across all major email clientsand devices- Advocate for dynamic and personalized segmentation to reach current and potential members atthe right time with the right message- Assist marketing with tactical execution of audience and contact strategy with platform; includingdata setup, queries, rules, and segments or audiences- Run reports, monitor delivery, and campaign performance results (in-platform analytics)- Create and monitor A/B split tests conducted on emails, SMS, or app pushes- Test or QA email and mobile campaigns in partnership with marketing stakeholders- Leverage a feedback loop with marketing stakeholders to provide and share results & ideas,including guidance on email best practices by keeping on top of current trends
  • Delta Defense Llc
    Email Systems Specialist
    Delta Defense Llc Mar 2021 - Feb 2023
    Dallas, Texas, United States
    Using Braze and Salesforce Marketing Cloud, I maintained email systems and programs while also being responsible for email program management and for bringing automation into our email marketing initiatives.Duties/Responsibilities:• Configure, monitor, and maintain email applications• Diagnose, troubleshoot, and resolve software, or other network and system problems• Analyze information and evaluate results to choose the best solution and solve problems• Create and manage queries, send emails, create/edit programs, run reports• Rally internal resources for email program, insuring timely deployment of all company marketing emails• Set up, manage and continually improve automated email campaigns• Create and monitor A/B and multivariate tests conducted on emails and provide guidance based on results• Provide reporting for all e-mail related promotional activity• Learn and manage our email testing schedule to continually improve results from email marketing efforts• Identify and capitalize on opportunities for automation with the email program (using Salesforce Marketing Cloud) and within the digital marketing department as a whole• Provide guidance on email best practices by keeping on top of current trends• Support marketing team and organization• Assist and support in IT needs as needed
  • Mixed Media Creations
    Account Manager
    Mixed Media Creations Feb 2019 - Mar 2021
    Lewisville, Texas
    — Assist the Account Manager team members with day-to-day activities for all facets of projects— Assist with client retention and growth efforts— Enter projects into our project management system— Review project billing to ensure all components of the project are accounted for prior to billing— Assist with responses to client emails— Assist with the management of projects from inception to completion— Oversee project quality control and navigating client approvals— Follow up with clients on proposals, and other business opportunities— Take initiative and be proactive in finding new ways to help the Account Manager team— Strong communication skills in person, over email, and on the phone— Assist with project and new client kick-off calls— Assist with answering incoming phone calls from clients or new business— Assist with the creation of weekly client status reports— Take initiative to resolve problems and maintain work quality— Other duties as assigned
  • Moviefrenzy
    Founder & Editor
    Moviefrenzy Jul 2018 - Jul 2019
    Dallas, Texas
    MovieFrenzy.com was started as a passion project for casual readers and movie fanatics alike who wanted one place for movie & tv news, opinion pieces and reviews, and trailers. We provided our readers a destination to engage and explore with a community that share the same interests.- Established overall brand image and marketing strategy for targeting visitors and maximizing amount of time visitors spent on pages- Served as the content creator publishing movie reviews on a weekly basis- Maintained hosting and website on Wordpress implementing updates and new features included with base theme
  • P.L. Marketing, Inc.
    Kompass Representative
    P.L. Marketing, Inc. Aug 2015 - Feb 2019
    Denton, Texas
    · Read and understand plan-o-grams· Collect plan-o-grams, new item tags and new item product and prepare work area in order to complete section reset · Break down sections in an orderly manner to allow customers to shop other sections in that aisle· Re-position shelving and place product according to updated schematic· Clean up work area· Complete forms and report section completion to Kroger and immediate supervisors· Can work independently with little supervision· Be professional and helpful when dealing with customers· Maintain good relationship with store management team and staff· Comply with the guidelines established for KOMPASS employees, especially those regarding timeliness, productivity, teamwork, communication and clocking in/out guidelines.· Practice safe lifting· Must be able to perform essential job functions of this position with or without reasonable accommodations
  • Oxford Exchange
    Server Assistant
    Oxford Exchange Aug 2014 - May 2015
    Tampa/St. Petersburg, Florida Area
    Provided friendly, prompt and courteous food and beverage refreshment service to guests• Presented menu, answered questions, and made suggestions about food and service• Cleaned counters and tables at end of each course• Observed diners to respond to any added requests and to determine when meal has been completed.• Followed prescribed sanitary safeguards in handling all food

Ryan Pearce Skills

Adobe Creative Suite Networking Microsoft Office Basic Html Cascading Style Sheets Photoshop Social Media Customer Service Marketing Powerpoint Microsoft Excel Social Networking Public Speaking Advertising Social Media Marketing Microsoft Access Brand Development Adobe Photoshop Adobe Illustrator

Ryan Pearce Education Details

Frequently Asked Questions about Ryan Pearce

What company does Ryan Pearce work for?

Ryan Pearce works for C.h. Robinson

What is Ryan Pearce's role at the current company?

Ryan Pearce's current role is 7x Braze Certified | Senior Digital Marketing Manager | MarTech Expert.

What is Ryan Pearce's email address?

Ryan Pearce's email address is rp****@****ons.com

What schools did Ryan Pearce attend?

Ryan Pearce attended University Of North Texas, University Of Tampa.

What skills is Ryan Pearce known for?

Ryan Pearce has skills like Adobe Creative Suite, Networking, Microsoft Office, Basic Html, Cascading Style Sheets, Photoshop, Social Media, Customer Service, Marketing, Powerpoint, Microsoft Excel, Social Networking.

Who are Ryan Pearce's colleagues?

Ryan Pearce's colleagues are Marc Klein, Amber Boreo, Paul Berger, Anderson Diniz, Rick Vandenberg, Jake Bitterwater, Kim Wylie.

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