• Managed the print and digital marketing for B2B as well as B2C channels for one of the top smoke & vape distributors in the nation with over 8,000 active customers. • Redesigned & directed the companies newsletters to a card system to help promote and manage a catalog of 10,000+ products• Created video content, marketing collateral, and trade show displays at the industry’s largest shows like NACS, Champs, TPE, and Cannacon.• Gained ground-level product knowledge of top brands and manufacturers in the space through working with their teams on promotional content. Utilizing that familiarity to develop in-house brands through product manufacturers to take advantage of opportunities in the market.

Utilizing a range of experiences and skill-sets I’ve helped develop packaging designs for clients within the cannabis and hemp space, product catalogs for technical design and packaging manufacturers, pitch decks for film and television series, as well as branded content for small businesses and artists.

• Directed the digital and print marketing collateral for 12 different product lines in multiple countries. With an emphasis on Aqua, a market leader in the e-liquid space. • Handled the packaging design and production of over 300 different SKUs. Maintaining compliant packaging based on FDA and regional regulations. • Designed trade show booths and product displays for events across North America, South America, Europe, and Asia.

• Built the company’s online presence and outreach to new and established customers. Developing, designing, and maintaining their website and e-commerce platforms through WordPress and Brightsites. • Produced email campaigns that grew their web traffic by 81%, as well as directing their social media content. • Managed the creative briefs and assets for a diverse range of over 200 clients that included sports teams like the Chicago Cubs and USA Hockey, lifestyle brands such as Pampered Chef and Optimum Nutrition, as well as marketing agencies like Drive and Axis Promotions.

• Developed a project-based curriculum revolved around lectures in art history and design principles for a course of over forty students. • Organized meeting time to work with each student, as well as group critiques to help grow their visual languages. • Lead the implementation of the online portion of the course through the school’s Desire 2 Learn CMS portal.