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With over 15 years working in ad tech, Ryan advises media teams and senior leadership on measurement and data strategy at some of the world’s largest retail, entertainment, travel, CPG, and telecom companies. Currently, his work focuses on consumer and market insights through brand lift and attribution research, marketing mix modeling, MTA, and customer segmentation for display, search, social, OOH, TV, and video.Ryan has worked closely with agencies, publishers, brands, and channel partners across multiple industries and has led technology and marketing initiatives, including: • Location Analytics • Contextual and Behavioral Audience Targeting • Measurement and Attribution • Global Program Management • Programmatic Campaign Optimization • Data Strategy • Product and Pricing Strategy
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Executive Account DirectorLiverampSeattle, Wa, Us -
Senior Manager, Analytics & MeasurementOvative Group Mar 2023 - Apr 2024Minneapolis, Minnesota, Us -
Regional Director, Client Success (West)Foursquare Feb 2020 - Sep 2021New York, Ny, UsManager of client solutions team working across Foursquare's measurement / targeting products. -
Senior Director, Placed Powered By FoursquareFoursquare Jun 2019 - Feb 2020New York, Ny, Us
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Senior Account DirectorSnap Inc. Jul 2017 - Jun 2019Santa Monica, California, UsMeasurement partner of agencies and direct brands for West region. Regularly presented attribution results to media teams and executive leadership, helping strategize increasing ROI for in-store visitation and product purchases. Partnered with engineering and data science on strategy and GTM of Placed Theatrical Attribution for entertainment clients, including Paramount, Sony, STX, and Disney. -
Account Director (Acquired By Snapchat)Placed May 2016 - Jun 2017Seattle, Washington, UsInitiated ad measurement partnerships with several direct clients including Google, Disney, and Amazon. Developed multiple brands into $1mm+ annual spend clients, +90% retention YOY -
Programmatic Sales, Microsoft AdvertisingMicrosoft Oct 2012 - Dec 2015Redmond, Washington, UsManage relationships with agencies, trading desks, ad networks, SSP/DSPs -
Network Program Manager, Microsoft AdvertisingMicrosoft Jul 2010 - Sep 2012Redmond, Washington, UsAPAC and LATAM monetization management. Focus on network health/profitability. Developed network product offerings and external publisher supply. End to end service processes for full network sales cycle.
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Network Operations Manager, Microsoft AdvertisingMicrosoft Jul 2007 - Jun 2010Redmond, Washington, UsMulti-million dollar campaign management, global training for Atlas console.
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Ad Operations Specialist (Acquired By Microsoft)Drive Performance Media (An Aquantive Company) Oct 2006 - Jun 2007Ad Operation/trafficking utilizing Atlas technology, DART/DFA, PointRoll, EyeBlaster.
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MarketingUniversal Music Group Jan 2003 - Aug 2006Santa Monica, California, UsRetail and record label relations.
Ryan Austin Skills
Ryan Austin Education Details
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University Of WashingtonPolitical Communication -
University Of WashingtonTechnology And Society
Frequently Asked Questions about Ryan Austin
What company does Ryan Austin work for?
Ryan Austin works for Liveramp
What is Ryan Austin's role at the current company?
Ryan Austin's current role is Executive Account Director.
What is Ryan Austin's email address?
Ryan Austin's email address is ry****@****ail.com
What is Ryan Austin's direct phone number?
Ryan Austin's direct phone number is (425) 882*****
What schools did Ryan Austin attend?
Ryan Austin attended University Of Washington, University Of Washington.
What are some of Ryan Austin's interests?
Ryan Austin has interest in Design, Cooking, Snowboarding, Hiking, Music, Ad Tech, Startups, Record Collecting, Fishing.
What skills is Ryan Austin known for?
Ryan Austin has skills like Online Advertising, Display Advertising, Web Analytics, Digital Media, Digital Strategy, Digital Marketing, Advertising, Mobile Marketing, Marketing, Online Marketing, Strategic Partnerships, Ad Networks.
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