A Telecom and TV & Media leader with 25 years of experience in key managerial positions in tier-one telecom providers. I currently serve as the VP of TV and Media at CETIN, a member of PPF Group. I am responsible for the PPF Group Telco TV solutions. I manage TV services in five countries, including product definitions and roadmap, sales and business cases, technology, operations, building teams from scratch, vendor selection, and vendor management.My domain expertise includes over-the-top content (OTT), telco industry, product management, and presale of TV, cellular, and internet applications and architectures. As the head of technology, I have successfully led the launch and operations of Israel's largest and most successful OTT service, Cellcom TV. During my current role, I have built and commercially launched TV services for the PPF group in all countries under my management. I have also led sales activities, projects, and panels as a key speaker in the TV and media field.