Partner / Executive Creative Director, Advertising & Video Games
Primary Wave is a diverse, large-scale independent music publishing, artist management, and entertainment marketing company based in New York City. Some of the catalogs and artists PW owns/represents include Kurt Cobain, Steven Tyler, Hall & Oates, Cee Lo Green, Def Leppard, Steve Earle, Daniel Johnston, Reggie Watts, The Airborne Toxic Event, Anamanaguchi, Eric Benet, Graham Parker, among others.Oversaw all aspects of music licensing and strategic integration for Primary Wave Music's artists/catalogs in both the advertising and video game industries. Help agencies and brands connect their message through music placement and integrated entertainment content collaborations.Projects of note include Daniel Johnston's Space Ducks collaboration with Wieden+Kennedy Entertainment, Nirvana Edition of Popular Music App "Tap Tap Revenge" called "Nirvana Revenge," Real Tuesday Weld's collaboration with Rockstar Games on L.A. Noire's in-game soundtrack, Anamanaguchi and Hyundai's Art Basel 2011 project, and Hall & Oates collaboration with Google. TV ads include E-Harmony, Axe, Ford, Nike, Nissan, Carl's Jr/Hardee's, Go Daddy, Buick, Royal Caribbean, Tropicana, Burger King, ESPN.