Ryan Barr Email & Phone Number

Molt, Mt, Us

Molt, Mt, Us

As the Director of Digital Marketing Operations at Real Estate Transition Solutions since February 2023, I have been instrumental in optimizing the company's marketing technology stack and systems for exceptional user engagement and performance analysis. My core accomplishments and responsibilities include:• Oversee and engineer the implementation + customization of Salesforce CRM, including integration with marketing automation tools and third-party data sources, as well as staff training and support.• Continually simplifying systems and processes to avoid customization bloat and over-engineered processes.• Oversee and optimize the marketing technology stack, evaluating and implementing solutions to improve efficiency and performance across CRM, website, SEO, sales enablement, adtech, and marketing analytics.• Lead the design and management of the company's website, ensuring optimal functionality, performance, user experience, and alignment with brand strategy and compliance standards.• Develop and execute content marketing, social media management, paid advertising, and email marketing strategies to drive engagement, leads, and ROI.• Implement the CMO's SEO strategy and roadmap. Staying current on industry trends and Google algorithm updates to ensure sustained ranking improvements and organic traffic growth.• Collaborate with cross-functional teams and external agencies to execute marketing campaigns, while leading and mentoring the marketing team.• Allocate, track, and optimize marketing budget to ensure efficient resource utilization and maximize return on investment.• Analyze and report on marketing performance metrics, providing insights and recommendations for continuous improvement and optimization.

Seattle, Wa, Us

[In February 2023 AQYR Media was acquired by Real Estate Transition Solutions]. As Director of Digital Marketing at AQYR Media, a marketing consultancy specializing in demand generation strategy, digital marketing, CRM, and ROI analytics, I played a pivotal role in improving clients' marketing operations by developing and implementing strategic plans, selecting the appropriate tools and technologies, and optimizing channel performance.Key responsibilities and accomplishments:• Managed short-term consulting projects (3 to 6 months), providing clients with valuable insights and guidance on SEO, SEM, paid media, social media, content marketing, CRO, and CRM.• Collaborated closely with President Joe Duckett to develop and execute data-driven marketing strategies, ensuring alignment with client objectives and goals.• Led a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.• Utilized a holistic approach to SEO, CRO, and data analysis, driving significant improvements in client KPIs and overall marketing performance.• Oversaw account management, maintaining strong relationships with clients, addressing their needs, and ensuring consistent communication to achieve high levels of satisfaction and retention.• Stayed current on industry trends and best practices, incorporating new tactics and tools into marketing strategies as appropriate to maximize clients' results.• Presented data-driven insights and marketing recommendations to clients and internal stakeholders, • using clear visuals and concise language to facilitate understanding and decision-making.• Developed and implemented comprehensive digital marketing strategies tailored to clients' objectives, resulting in increased brand visibility, lead generation, and revenue growth.

Seattle, Wa, Us

As Director of Digital Marketing at AQYR Media, a marketing consultancy specializing in demand generation strategy, digital marketing, CRM, and ROI analytics, I played a pivotal role in improving clients' marketing operations by developing and implementing strategic plans, selecting the appropriate tools and technologies, and optimizing channel performance.Key responsibilities and accomplishments:• Managed short-term consulting projects (3 to 6 months), providing clients with valuable insights and guidance on SEO, SEM, paid media, social media, content marketing, CRO, and CRM.• Collaborated closely with leadership team to develop and execute data-driven marketing strategies, ensuring alignment with client objectives and goals.• Led a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.• Utilized a holistic approach to SEO, CRO, and data analysis, driving significant improvements in client KPIs and overall marketing performance.• Oversaw account management, maintaining strong relationships with clients, addressing their needs, and ensuring consistent communication to achieve high levels of satisfaction and retention.• Developed and implemented comprehensive digital marketing strategies tailored to clients' objectives, resulting in increased brand visibility, lead generation, and revenue growth.• Stayed current on industry trends and best practices, incorporating new tactics and tools into marketing strategies as appropriate to maximize clients' results.

Billings, Montana, Us

As Marketing Manager for Austin Adventures, a travel company, I played a vital role in driving the company's marketing efforts and overseeing the successful execution of various marketing initiatives. My accomplishments and responsibilities included:• Led a marketing team of three direct reports, overseeing social media, email marketing, CRO, and SEO efforts, and utilized Smartsheets for project management and strategic planning across operations, marketing, and sales departments.• Managed and maintained HubSpot and Peak15 CRM systems, using data analysis to inform marketing decisions and strategies.• Implemented a modernized cluster SEO strategy across a 2,000+ page WordPress website and maintained a technical health score of 85-95% on SEMRush.• Conducted conversion optimization and A/B testing using Google Optimize, Tag Manager, and HubSpot to improve marketing performance.• Coordinated with freelancers for blog content, graphic design, and web design projects to support marketing efforts as needed.• Analyzed data and prepared reports from the Peak15 booking software to develop trip-by-trip marketing strategies, ensuring targeted outreach to customers.• Served as a field guide on an as-needed basis, joining trips to support adventure experiences.

Seattle, Wa, Us

As Marketing Manager for SouthAmerica.travel, a custom travel company offering 4* & 5* tours throughout South America, I was responsible for driving various marketing initiatives and overseeing a range of projects. My core accomplishments included:• Led a team of two direct reports, overseeing marketing efforts across social media, snail mail, email, and PPC/SEM.• Maintained and updated a 4,000+ page website using HTML, CSS, Schema, and JavaScript. Pioneered a new SEO/WCO strategy to reach a global audience, resulting in a 20% increase in traffic. Established new lead tracking methods for 2018 and beyond.• Rebuilt Pardot, Analytics, and Tag Manager systems, enhancing ROI monitoring and retargeting capabilities.• Facilitated the transition from Skype to Slack, and implemented other technologies to improve team cohesion and collaboration across a global company with offices in multiple countries.• Spearheaded a project to build a new 4,000+ page website, valued at over $80,000.• Managed, innovated, and implemented the CMO and COO's SEO/SEM vision to reach a global audience.• Utilized tools such as SEMRush, Fullstory, Salesforce, Pardot, Drift (Chat), AWS, Cloudflare, Asana, and more for various marketing tasks, including blog content creation and graphic design.SouthAmerica.travel offers custom tours to Peru, Brazil, Argentina, Ecuador, Bolivia, Chile, Colombia, Paraguay, and Uruguay, with discounted flights from anywhere. The company provides hundreds of travel packages, as well as personalized vacation planning with expert travel consultants. Licensed and bonded in the US, SouthAmerica.travel has been sharing its passion for South American travel since 1999 and is proud of its A+ rating from the Better Business Bureau.

Missoula, Mt, Us

As Marketing Manager at TOMIS LLC, an agency with a focus on digital marketing, I managed 9 accounts and oversaw various marketing initiatives for clients. My core accomplishments and responsibilities included:• Conducted website and SEO audits, extensive experience with WordPress, HTML, and CSS.• Optimized website conversions through media, design, structure, link building, and keyword strategies.• Developed and executed social and email marketing campaigns, including content creation, strategy, design, and maintenance of drip campaigns.• Created graphics using Adobe Suite and Adobe Photoshop.• Managed client expectations, set sales goals, and delivered optimal results based on data analysis.• Led communication, marketing, consulting, website development, content creation, and SEO efforts for 5+ clients in 2017, with experience serving 9+ clients overall.• Increased total booking value for 2017 clients by an average of 43%, resulting in a total revenue increase of over $316,000.• Achieved significant year-over-year growth in key metrics for 5+ clients, including 112% increase in online bookings, 96% growth in total leads, 72% improvement in lead conversion rates, 247% increase in website traffic, and 15% rise in organic traffic.• Boosted social media performance with a 206% increase in traffic and 180% increase in revenue from social marketing.• Mined Instagram data to uncover insights, such as optimal posting times and social influencers; delivered client dashboards, curated top-performing content, and engaged with influencers for future collaborations.• Developed client proposals from discovery to signature, successfully calculating ROI and securing client approvals.• Assisted CTO and devd with tasks, performing quality checks and testing in staging environments.• Gained experience and skills in various tools and platforms, including Adobe , Hotjar, XOLA, Fareharbor, OptinMonster, MailChimp, Zapier, Zoho, Instagram, WordPress, Atlassian, and more.

Washington, D.C., Us

During my Summer 2016 seasonal opportunity as a Backcountry Ranger for the National Park Service, I played a crucial role in ensuring visitor safety and preserving the wilderness of our National Parks. My core accomplishments and responsibilities included:• Patrolled over 200 miles of trails, interacting with visitors to provide educational and interpretive information with a focus on bear safety, backcountry safety, and Leave No Trace camping principles.• Inspected and maintained 10 designated backcountry campgrounds and 7 backcountry cabins in Glacier Park's most remote wilderness areas.• Assisted with the inventory, monitoring, mapping, and treatment of exotic vegetation infestations, and contributed to the development of a GPS mapping system to complement existing monitoring initiatives.

Missoula, Mt, Us

As an Undergraduate Student Researcher at the Human Dimensions Lab, I contributed to applied research focused on understanding human interactions with the environment and informing natural resource management decisions. My key accomplishments and responsibilities included:• Conducting in-person interviews to gather insights on human-environment interactions, particularly in the context of forest and river restoration projects.• Supporting research on diverse topics such as minority communities' access to national forest resources, visitor use monitoring for federal and state forests and river systems, private forest management, human-wildlife conflict, and the social dimensions of restoration efforts.• Employing mixed-methods research designs, combining quantitative analyses with qualitative interactions to generate generalizable conclusions while embracing the depth and complexity of environmental issues.

Randolph Afb, Tx, Us

Experience in followership, leadership, teamwork, supervisory, and more. • Accumulated 839 aviation hours as a key team member in the UH1N helicopter, honing my skills in aviation and teamwork.• Trained and collaborated with security teams for strategic deployment, ensuring readiness and preparedness.• Maintained life-saving equipment and actively participated in airborne and ground-based Search and Rescue missions, helping save lives.• Served as the lead I.T. project manager for the squadron, spearheading the assembly, distribution, and administration of 43 wireless tablets and mount systems valued at $32K, completing the project 6 months ahead of schedule.• Developed a consolidated software index to replace paper publications, which is was later used by 210 aviators across 6 helicopter units.• Worked in and around helicopters, guided pilots, participated in life-saving missions, and contributed to maintaining global peace.• Laid the adaptable foundation for my professional growth and development today.

Randolph Afb, Tx, Us

As a Munitions Accountability Technician, I gained extensive experience in warehousing, accounting, mechanical assembly, logistics movement, and inventory management.• Managed 42 customer accounts across 5 European countries, training customers and commanders on their responsibilities and the use of IT programs to maintain 100% accountability in 57+ inventories.• Identified and resolved 400+ discrepancies in outdated information systems, leading an initiative to upgrade 12K+ electronic documents to custom-designed Adobe PDF templates.• Revitalized the squadron's accountability website, providing 240 customers with a single point of reference for inventory management.• Gained hands-on experience as a bomb and missile technician.

Cn

Malmstrom Outdoor Recreation Program aka MWR.• Backpacking and hiking guide.• White water rafting guide - Blackfoot River.• Had the honor to learn from Jim Beisel.

Bachelor’S Degree, Recreation And Tourism Management

Minor In Business Administration

Emergency Medical Technician

Education record

Professional Aeronautics