Ryan Barr Email & Phone Number

Molt, MT, US

• As the Director of Digital Marketing Operations at Real Estate Transition Solutions since February 2023, I have been instrumental in optimizing the company's marketing technology stack and systems for exceptional user.
• Oversee and engineer the implementation + customization of Salesforce CRM, including integration with marketing automation tools and third-party data sources, as well as staff training and support.
• Continually simplifying systems and processes to avoid customization bloat and over-engineered processes.
• Oversee and optimize the marketing technology stack, evaluating and implementing solutions to improve efficiency and performance across CRM, website, SEO, sales enablement, adtech, and marketing analytics.
• Lead the design and management of the company's website, ensuring optimal functionality, performance, user experience, and alignment with brand strategy and compliance standards.
• Develop and execute content marketing, social media management, paid advertising, and email marketing strategies to drive engagement, leads, and ROI.

Seattle, WA, US

• [In February 2023 AQYR Media was acquired by Real Estate Transition Solutions]. As Director of Digital Marketing at AQYR Media, a marketing consultancy specializing in demand generation strategy, digital marketing.
• Managed short-term consulting projects (3 to 6 months), providing clients with valuable insights and guidance on SEO, SEM, paid media, social media, content marketing, CRO, and CRM.
• Collaborated closely with President Joe Duckett to develop and execute data-driven marketing strategies, ensuring alignment with client objectives and goals.
• Led a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Utilized a holistic approach to SEO, CRO, and data analysis, driving significant improvements in client KPIs and overall marketing performance.
• Oversaw account management, maintaining strong relationships with clients, addressing their needs, and ensuring consistent communication to achieve high levels of satisfaction and retention.

Seattle, WA, US

• As Director of Digital Marketing at AQYR Media, a marketing consultancy specializing in demand generation strategy, digital marketing, CRM, and ROI analytics, I played a pivotal role in improving clients' marketing.
• Managed short-term consulting projects (3 to 6 months), providing clients with valuable insights and guidance on SEO, SEM, paid media, social media, content marketing, CRO, and CRM.
• Collaborated closely with leadership team to develop and execute data-driven marketing strategies, ensuring alignment with client objectives and goals.
• Led a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Utilized a holistic approach to SEO, CRO, and data analysis, driving significant improvements in client KPIs and overall marketing performance.
• Oversaw account management, maintaining strong relationships with clients, addressing their needs, and ensuring consistent communication to achieve high levels of satisfaction and retention.

Billings, Montana, US

• As Marketing Manager for Austin Adventures, a travel company, I played a vital role in driving the company's marketing efforts and overseeing the successful execution of various marketing initiatives. My.
• Led a marketing team of three direct reports, overseeing social media, email marketing, CRO, and SEO efforts, and utilized Smartsheets for project management and strategic planning across operations, marketing, and.
• Managed and maintained HubSpot and Peak15 CRM systems, using data analysis to inform marketing decisions and strategies.
• Implemented a modernized cluster SEO strategy across a 2,000+ page WordPress website and maintained a technical health score of 85-95% on SEMRush.
• Conducted conversion optimization and A/B testing using Google Optimize, Tag Manager, and HubSpot to improve marketing performance.
• Coordinated with freelancers for blog content, graphic design, and web design projects to support marketing efforts as needed.

Seattle, WA, US

• As Marketing Manager for SouthAmerica.travel, a custom travel company offering 4* & 5* tours throughout South America, I was responsible for driving various marketing initiatives and overseeing a range of projects. My.
• Led a team of two direct reports, overseeing marketing efforts across social media, snail mail, email, and PPC/SEM.
• Maintained and updated a 4,000+ page website using HTML, CSS, Schema, and JavaScript. Pioneered a new SEO/WCO strategy to reach a global audience, resulting in a 20% increase in traffic. Established new lead tracking.
• Rebuilt Pardot, Analytics, and Tag Manager systems, enhancing ROI monitoring and retargeting capabilities.
• Facilitated the transition from Skype to Slack, and implemented other technologies to improve team cohesion and collaboration across a global company with offices in multiple countries.
• Spearheaded a project to build a new 4,000+ page website, valued at over $80,000.

Missoula, MT, US

• As Marketing Manager at TOMIS LLC, an agency with a focus on digital marketing, I managed 9 accounts and oversaw various marketing initiatives for clients. My core accomplishments and responsibilities included:
• Conducted website and SEO audits, extensive experience with WordPress, HTML, and CSS.
• Optimized website conversions through media, design, structure, link building, and keyword strategies.
• Developed and executed social and email marketing campaigns, including content creation, strategy, design, and maintenance of drip campaigns.
• Created graphics using Adobe Suite and Adobe Photoshop.
• Managed client expectations, set sales goals, and delivered optimal results based on data analysis.

Washington, D.C., US

• During my Summer 2016 seasonal opportunity as a Backcountry Ranger for the National Park Service, I played a crucial role in ensuring visitor safety and preserving the wilderness of our National Parks. My core.
• Patrolled over 200 miles of trails, interacting with visitors to provide educational and interpretive information with a focus on bear safety, backcountry safety, and Leave No Trace camping principles.
• Inspected and maintained 10 designated backcountry campgrounds and 7 backcountry cabins in Glacier Park's most remote wilderness areas.
• Assisted with the inventory, monitoring, mapping, and treatment of exotic vegetation infestations, and contributed to the development of a GPS mapping system to complement existing monitoring initiatives.

Missoula, MT, US

• As an Undergraduate Student Researcher at the Human Dimensions Lab, I contributed to applied research focused on understanding human interactions with the environment and informing natural resource management.
• Conducting in-person interviews to gather insights on human-environment interactions, particularly in the context of forest and river restoration projects.
• Supporting research on diverse topics such as minority communities' access to national forest resources, visitor use monitoring for federal and state forests and river systems, private forest management, human-wildlife.
• Employing mixed-methods research designs, combining quantitative analyses with qualitative interactions to generate generalizable conclusions while embracing the depth and complexity of environmental issues.

Randolph AFB, TX, US

• Experience in followership, leadership, teamwork, supervisory, and more.
• Accumulated 839 aviation hours as a key team member in the UH1N helicopter, honing my skills in aviation and teamwork.
• Trained and collaborated with security teams for strategic deployment, ensuring readiness and preparedness.
• Maintained life-saving equipment and actively participated in airborne and ground-based Search and Rescue missions, helping save lives.
• Served as the lead I.T. project manager for the squadron, spearheading the assembly, distribution, and administration of 43 wireless tablets and mount systems valued at $32K, completing the project 6 months ahead of.
• Developed a consolidated software index to replace paper publications, which is was later used by 210 aviators across 6 helicopter units.

Randolph AFB, TX, US

• As a Munitions Accountability Technician, I gained extensive experience in warehousing, accounting, mechanical assembly, logistics movement, and inventory management.
• Managed 42 customer accounts across 5 European countries, training customers and commanders on their responsibilities and the use of IT programs to maintain 100% accountability in 57+ inventories.
• Identified and resolved 400+ discrepancies in outdated information systems, leading an initiative to upgrade 12K+ electronic documents to custom-designed Adobe PDF templates.
• Revitalized the squadron's accountability website, providing 240 customers with a single point of reference for inventory management.
• Gained hands-on experience as a bomb and missile technician.

CN

• Malmstrom Outdoor Recreation Program aka MWR.
• Backpacking and hiking guide.
• White water rafting guide - Blackfoot River.
• Had the honor to learn from Jim Beisel.

Bachelor’S Degree, Recreation And Tourism Management

Minor In Business Administration

Emergency Medical Technician

Education record

Professional Aeronautics