Marketing Lead
CurrentFull-stack marketing ownership across demand-gen, design, messaging, comms & more:• Developing and showcasing thought leadership expertise in digital accessibility• Developing product and service messaging • Developing and managing the execution of a comprehensive digital marketing strategy including content, content distribution, social media, SEO, paid advertising and PR• Developing and implementing lead-nurturing strategies to support new customer acquisition in support of sales goals• Creating campaigns and collateral in support of sales goals• Developing and managing the execution events• Tracking and reporting on site analytics, campaign results, and other KPIs• Managing the marketing team and 3rd party supportBy the numbers:• 579% Increase in average web traffic month over month• 179% Increase in average leads generated week over week• 1,104% Increase in contacts by volume• From 0 to 28,000 registrations - creating the largest event of its kind in the world