www.instagram.com/sixbasedwww.facebook.com/sixbasedwww.sixbased.comAs the Creative Director at Six-Based Media, I lead a dynamic range of marketing initiatives, combining traditional and digital strategies to elevate my clients presence and engagement. Within traditional marketing, I specialize in segmenting target audiences and strategically positioning brands, orchestrating integrated campaigns that resonate with diverse demographics. My expertise extends to content marketing, where I've crafted compelling white papers, eBooks, and managed various aspects of social media, including blogging, infographics, GIFs/memes, and video editing. Proficient in print design, I've conceptualized and produced impactful materials such as brochures, catalogs, album/book covers, newsletters, menus, labels/packaging, flyers, posters, vinyl wraps, apparel designs, and trade show signage. In the digital arena, I've designed custom layouts for Wix, WordPress, and Shopify, created keynote presentations, email templates, and crafted engaging social media content. With a keen eye for branding, I've developed logos, icons, stationery kits, and comprehensive brand guidebooks.• Developed integrated marketing campaigns positioning brands within target segments.• Led a comprehensive rebranding project for Rubys Fine Jewelry, increasing customer engagement by 40%.• Created a variety of content marketing materials, including white papers, eBooks, social media content, blogs, infographics, and videos, leading to a 75% increase in online engagement.• Designed print and online materials, specializing in branding design such as logos, stationery kits, and brand guidebooks.

www.instagram.com/atlasmeatfreedeliwww.facebook.com/atlasmeatfreedeliwww.atlasmeatfreedeli.comIn my role as the Chief Operating Officer (COO) and Chief Marketing Officer (CMO) at Atlas Meat-Free Delicatessen, I have spearheaded diverse responsibilities to drive the company's success. From developing and executing comprehensive branding and marketing campaigns to managing a robust online presence through social media, blogging, GIFs, memes, and videos, I've played a vital role in elevating the brand's visibility and engagement. My expertise extends to both print and online design, as well as implementing effective SEO campaign services to optimize our digital footprint. In the culinary realm, I have overseen menu planning, created original recipes, and established production procedures, all while managing a team of 10 or more individuals. Beyond the creative and culinary aspects, I have demonstrated proficiency in financial management through expense and profit & loss reporting, meticulous receipt itemization, and strategic inventory and ordering practices. Additionally, my role involves crucial HR functions, including hiring and firing decisions, scheduling, and staff training. Through a combination of creative prowess and operational acumen, I have contributed to the growth and success of Atlas Meat-Free Delicatessen.• Orchestrated branding and marketing strategies, driving a 157% increase in brand awareness.• Led SEO campaigns that improved online visibility, resulting in a 50% increase in web traffic.• Managed human resources responsibilities for a team, including recruitment, training, and performance assessments.• Maintained financial health through comprehensive expense, profit and loss reporting, and diligent receipt reconciliation.

As the Creative Design Manager at Gulliver Prep, I spearheaded the enhancement of the school's visual identity and communication strategies. My role involved the meticulous formatting of internal catalogs and brochures, ensuring a polished and cohesive presentation of the institution's educational offerings. Taking charge of designing internal branding elements, I played a key role in cultivating a unified and professional image for Gulliver Prep.Collaborating closely with the Marketing and Advancement Teams, I translated educational objectives into visually compelling materials, aligning design efforts with overarching marketing goals. My multifaceted approach actively contributed to the school's heightened aesthetic appeal and overall marketing success. Proficient in problem-solving, production art, brand identity, and the Adobe Creative Suite, I brought creativity and strategic thinking to every project, fostering a dynamic and visually engaging educational environment.• Developed and implemented rebranding design layouts for internal catalogs and brochures, ensuring consistency across all materials.• Transitioned design work from external agencies to in-house, reducing costs by 33%. • Developed new internal communication through the implementation of Teamwork and Adobe Cloud, improving project turnaround times by 50%.

During my part-time role as a Production Artist at Beber Silverstein Group, I seized the opportunity to expand my skill set and contribute to the team while simultaneously caring for my newborn daughter. In this position, I delved into a different facet of the industry, gaining valuable insights into production art and honing my abilities in image editing. I can put together a mean mock-up! My responsibilities included proficiently mocking up presentations and engaging in extensive digital retouching work. This experience not only allowed me to navigate the challenges of balancing work with family commitments but also deepened my understanding of production management and project coordination. It was a rewarding period where I could apply my expertise in a flexible work arrangement, showcasing my dedication to continuous learning and professional growth.• Ensured timely delivery of design layouts and graphics under tight deadlines, balancing work commitments with parental responsibilities.• Maintained high standards of visual excellence, contributing to the production of engaging marketing materials.

In my capacity as an Art Director at Office Depot, I played a central role in crafting the visual identity and marketing materials for the company. My duties involved carefully formatting monthly catalogs and brochures to present our products and services consistently and professionally. I actively contributed to the development of internal branding elements, fostering a unified and compelling brand image. Proficiently navigating the CMS data system, I ensured efficient data management and organization. Leading a team of two or more individuals, I prioritized precise project execution, aligning creative initiatives seamlessly with the company's objectives. This role not only refined my design skills using tools like the Adobe Creative Suite but also provided a platform to demonstrate my leadership and problem-solving abilities. My tenure at Office Depot significantly deepened my insights into digital marketing, graphics, and the art of effective team management.• Directed the design and layout of monthly catalogs, improving brand consistency and increasing sales by 20%.• Supervised a creative team to ensure accurate implementation of content within the Content Management System.

Overseeing a talented team, I successfully managed one graphic designer, ensuring cohesive and visually compelling deliverables. One of my significant achievements was leading the creative direction for the Lennar 2004 Annual Report, a substantial project that demanded precision and creativity. Through my proficiency in print production, graphics, and image editing, I ensured the seamless execution of various materials that reflected the brand's identity. This role not only honed my design skills utilizing tools like the Adobe Creative Suite but also allowed me to showcase my leadership and problem-solving abilities. My time at Zimmerman Advertising equipped me with a deep understanding of effective team management, creative direction, and the art of visually impactful storytelling in the realm of real estate marketing.• Developed a suite of marketing materials enhancing brand communication with an increased internal stakeholder satisfaction.• Supervised a graphic designer, effectively coordinating projects to ensure quality and adherence to brand standards.

As a Graphic Designer at Imaging Network, one of my early roles post-college, I engaged in a diverse array of responsibilities that significantly shaped my professional trajectory. During my tenure, I took charge of formatting monthly editorials for publications like ImageSource and Office World News. In this capacity, I not only honed my design skills but also gained invaluable insights into the technical intricacies of preparing files for print and collaborating with printers. This experience became a crucial learning ground for me, providing hands-on exposure to functions that were not covered extensively in my college education.Additionally, I played a pivotal role in developing branded collateral and crafting content designs, contributing to the visual identity and marketing efforts of the organization. This early career experience at Imaging Network laid the foundation for my understanding of the graphic design industry, fostering a deep appreciation for technical proficiency and the nuances of effective print preparation.• Formatted Monthly Editorials (ImageSource & Office World News) • Developed Branded Collateral • Content Design