I am a versatile, customer-focused B2B software marketer with a BSEE, MBA, and over 20 years of individual and supervisory marketing experience.A software industry veteran, I have broad marketing expertise and a passionate focus on product marketing disciplines and team success that drive company growth.* Identifying customer problems and needs* Market and competitor analysis* Defining product requirements* Go-to-market strategy and planning* Product messaging and positioning* Pricing and packaging* Launching, managing, retiring products* Sales enablement* Demand generation (digital marketing, events, social)* Public relations, Analyst relations* Building, leading, and motivating marketing teams* Goal setting, budgeting, planning, results reportingI have technology expertise with intelligent automation SaaS including intelligent document processing (IDP) / document automation / OCR, robotic process automation (RPA), business process automation (BPA) and workflow, analytics, computer vision, speech-to-text, NLP/NLU, text analytics, and conversational AI.I have industry expertise in banking, financial services, insurance, government, legal, compliance, healthcare, AP, supply chain / logistics, media & entertainment, and clean energy.
Listed skills include Product Marketing, Go To Market Strategy, Strategy, Product Diversification, and 22 others.