I oversee and execute the Brand Direction, Product Development, sales and marketing strategies for FitWell Bicycle Company.daily operations include, order processing, customer service/support, sales, bookkeeping and accounts payable.ongoing duties include, researching industry trends, brand strategy development, marketing, ad buys, new product development.

Ran Service Department of small shop and managed and trained 3 other mechanics. Took opportunities to improve in store merchandising and doubled our accessory sales. Managed service parts inventory and selection. Analyzed service offerings and adjusted offerings and pricing to improve profitability and value. Established custom wheel program and strengthened our custom bike build program and reputation.

HIGH LIGHTS: Establishing brands in the US and European aftermarket. Managing the brand positions and strategy for two brands. • Creating product development objectives to align our offering to the brand. • Establishing contact and relationships with existing and new customers.DAY TO DAY: Industry Research. • Weekly call to with HQ. • Contact with Customers • Managing Product development • Ideating new Product • Trip Planning. • Sales Calls

High Lights: Managed sales of BionX product • Grew BionX business 300% in 2 seasons. • Hosted successful tradeshow events. • Created and executed sales plans. • Wrote business plans for BionX. • Assisted in purchasing decisions. • Made sales calls with dealers. • Hosted and promoted events for dealers.DAY TO DAY: Trip Planning • Product support with dealers • Sales calls to dealers • Business Analysis • General Phone Backup • Vendor Contact

HIGH LIGHTS: Managed ebike program • Developed dealer and sales training tools for product. • Revamped product mix. • Set development priorities. • Researched electronics and battery technologies. • Learned US and European ebike markets. • Handled SMU skus for a major customer. • Communicated frequently with Asian vendors. • Development and sourcing trips to Asia. • Created and gave line presentations.DAY TO DAY: Competitor Research. • Customer Support. • Technical Support for Sales and Service Staff

HIGH LIGHTS: Single contact points for accounts • Built Excel based order form that increased order entry efficiency by 300%. • Created the sales department’s first dealer training manual • Co-wrote the 2008 sales program that increased preseason sales by 75% • Co-authored the department's standard operating procedure. DAY TO DAY: Maintained the highest levels of customer service. • Solved problems for dealers with the tools at my disposal. • All calls were returned promptly to maintain good rapport with the customer. • Instituted weekly email updates. • If policies conflicted with our customer service goals offered solutions and worked to get them changed.