Ryan Beardsley Email & Phone Number

Fort Washington, PA, US

• Leading the design implementation and monitoring of results of all marketing strategies for Acts Retirement-Life Communities, Inc. and its affiliates.
• Lead the strategic planning and execution for the effective marketing of Acts and its communities
• Develop and implement systems that consistently track results and effectiveness of individual and partner marketing tactics and regularly report on the results and how they impact marketing plan decision
• Manage the implementation of promotional tactics and support all areas of marketing
• Ensure adherence to Acts brand standards throughout all marketing initiatives

Fort Washington, PA, US

• Leading the creation and deployment of digital initiatives for 26 retirement communities:
• Continuous management of website, including content, design and functionality
• Direction of digital content creation, including infographics, e-newsletters, articles for website and social media, interactive floor plans, brochures, online bookstore content, photography, video library, virtual.
• Work with digital marketing agency to facilitate continuous improving results with Search Engine Optimization and Search Engine Marketing
• Digital distribution of Acts publications
• Tracking of marketing source responses, web forms, landing pages, call-tracking numbers and emails.

Fort Washington, PA, US

• Identify situations and events that could be newsworthy to promote benefits of Acts Retirement-Life Communities
• Interview residents, employees and others to evaluate opportunities for media coverage
• Develop and maintain strong relationships with members of the local/regional/national media
• Write press releases and publicity articles about community news and relevant senior living topics
• Serve as company spokesperson in media situations
• Provide editorial support for corporate publications, website and internal communications

Moosic, PA, US

• Directing and managing community and public relations and creating PlayBall fan program.
• Linking the company brand with the local community while acting as a public advocate for the organization
• Developing and implementing internal and external communications that support corporate objectives, goals, values and brand
• Communicating with local organizations and non-profit groups to fulfill the organization’s goal of quality community service
• Organizing and managing community service initiatives, including volunteer and fundraising programs
• Assisting with media relations duties, including writing press releases and fielding media inquiries and interviews

US

• Responsible for writing and editing company’s internal and external communication, as well as researching and locating possible candidates for placement via social media websites such as LinkedIn.
• Creating, writing and editing content for company internal newsletter
• Creating mass email campaigns for the purpose of acquiring new candidates
• Scouring Internet for individuals who fit necessary skills, education and experience
• Marketing tasks and writings associated with obtaining new candidates and client companies

• Responsible for marketing tasks, communication and administrative duties.
• Creating presentations for marketing purposes to increase clientele and business
• Creating, writing and editing content for company internal newsletter
• Responsible for all incoming and outgoing company communication

• Focused primarily in the entertainment and lifestyle beats.
• Reporting and writings on features, public happenings and event previews
• Interviewing various community persons, artists, musicians and other popular entertainers. Most notable being: Bill Cosby, comedian/actor; George Carlin, late comedian/actor; Vince Gill, Grammy winning singer and.
• Updating company’s website, including preparing articles for immediate Web release
• Editing personal copy as well as others’ writings
• Daily pagination duties, including page layout and design and organization of stories

Master Of Arts, Communication Arts

Bachelor Of Arts, Communication/Journalism

Associate Of Applied Arts, Mass Media Communication