Senior Editor And Director Of Digital Sales And Analytics
CurrentEDITORIAL -Organize and edit content for daily website publishing -Manage e-newsletters for daily distribution -Track and analyze analytics to improve content -Assign stories to writers -Educate editors on best practices for online publishing -Generate content, including articles and photography -Edit articles for a biweekly print publication -Process and edit photos for print and Web -Manage social media sitesSALES -Test out new products to determine viability -Track and analyze digital ad performance -Ensure sales staff has a clear understanding of available products -Work with art department to launch campaigns -Generate client performance reports -Accurately track and forecast sales -Seek out new clients