Current engagement: Providence HealthEvergreen Leadershipo Designing effective processes and plans to drive change and desired outcomes through projects, programs and roadmaps.o Gaining deep understanding of the business, gaining understanding of current states to develop hypotheses to close gaps.o Oversee internal and external evergreen brand programs.o Collaborate with relevant teams to identify opportunities for brand exposure and engagement.Stakeholder Alignmento Act as a liaison between marketing leadership and other internal stakeholders.o Present expression plans and campaigns to stakeholders, ensuring alignment with their expectations and requirements.o Seek feedback and input from relevant departments to optimize campaign effectiveness. Strategic Reporting and Optimizationo Analyze campaign data and performance metrics to assess ROI and KPI achievement.o Oversee comprehensive reports with actionable insights for continuous improvement.o Recommend strategic optimizations to enhance marketing efforts and drive better results.Partnerships / Sponsorshipso Identify potential partnership and sponsorship opportunities to amplify brand presence.o Develop and nurture relationships with partners and sponsors to create mutually beneficial arrangements.o Evaluate the success of partnerships/sponsorships and propose ways to maximize their impact.Expression / Activation Strategy & Planningo Collaborate with cross-functional teams to understand business objectives and brand insights.o Develop comprehensive go-to-market strategies that integrate local, regional, and national elements.o Design and oversee result-oriented campaigns through paid, earned, and owned channels.o Monitor campaign performance and make data-driven adjustments to achieve marketing objectives.o Ensure that expression plans resonate with the target audience and reinforce the Providence brand strategy / platform.

Oversaw brand GTM (go-to-market) activation strategy, planning and best-practices for Optum Corporate, while partnering cross-organizationally and with C-level executive leadership to advance MBOs and brand health metrics. Created scalable solutions by turning business priorities into actionable marketing plans, leveraging a highly targeted channel mix. • Responsible for integrated marketing strategies that influenced how Optum shows up in front of customers in market – partnering closely with business segments, enabling optimal impact through the design of how-to-win engagement tactics for core B2C and B2B audiences. Activities included paid and owned media strategy, brand advertising, communications planning, digital, developing and amplifying a social responsibility platform, creative development and measurement. • Built operating discipline, asset strength and activation impact of enterprise sponsorships. Increased brand perception, impressions and affinity in market through key partnerships including content relationships in publishing such as Fast Company, Harvard Business Review and The Washington Post, as well as sports partnerships with the Dallas Cowboys, New England Patriots, PGA TOUR, The PLAYERS Championship, and maximizing the likeness of Optum’s Health Ambassadors. • Executed transformational change by advancing brand SOV and storytelling to new audience targets, resulting in the development of a corporate content strategy, framework, and positioning model that created an integrated halo of influence for lines of businesses including care delivery, behavioral health and e-commerce.• Drove contract stewardship, cost efficiencies and breadth of capabilities by managing agency supplier relationships. RFP oversight, SOW and brief development, competitive research, consultation, informing of audience truths/tensions, development of brand positioning, supporting quantitative and qualitative research, creative development and managing a suite of assets.

Advisor and Angel Investor for patented non-invasive post-diagnostic genetic test which will become the new standard of care for treating the largest and deadliest non-communicable disease in the United States: Hypertension (High Blood Pressure). We also have two additional personalized medicine tests in development.

Incrementum [noun]: growth, increase, development, trajectorySelf-owned consultancy that facilitates business growth and advancement through best-in-class GTM principles. Specializing in strategy, transformation, automation, customer acquisition, lead/demand generation, advertising & media and client relations. All are disciplines derived from years of experience helping companies and account teams of all sizes realize their potential and improve their sales and marketing ROI.Notable engagements: CargillDeveloped retail path-to-purchase insights by interpreting large quantitative and qualitative brand and market studies for executive leadership of a global nutrition and health organization.Identified and developed usage-cases from insights which included go-to-market and advertising strategies, customer segmentation, storytelling, retail planning, thought leadership and sales enablement.Provided training to account development teams to maximize ABM (Account Based Marketing) efforts for key customer relationships.

DesignWrite is a multichannel marketing and advertising agency specializing in digital and traditional offline creative and campaign strategy. With an emphasis in direct response, demand generation and customer acquisition, I’ve led prominent B2C and B2B marketers such as UnitedHealthcare, Blue Cross Blue Shield, Nautilus, Philips Medical, Mutual of Omaha, and various non-profits.As Vice President and part of the leadership team, my responsibilities include translating client business goals into marketing objectives, strategies and communications architecture that facilitate business growth by leveraging insights from data and setting clear metrics for success. I also lead new business growth efforts, implement demand generation, lead nurturing and customer acquisition marketing strategies, provide account direction/consultation and develop cross-functional agency promotion activities.

Novus Media (Omnicom Group) is an industry leading media buying agency specializing in identifying and reaching Trusted Content Consumers (TCC's) through traditional channels such as print, along with digital and emerging technologies. As part of the Client Services leadership team, my responsibilities included managing and directing client business for the agency, developing media strategies that utilize various multi-channel levers such as print, digital, TV, OOH, direct mail, etc. to foster client growth and providing recommendations based on campaign measurement and analytics to improve response across all touch points. I also managed the account team P&L and budgeting forecasts and educated clients on competitor activity and applicable agency projects that align with client businesses, customers, and brand goals.