Ryan Bentivegna Email & Phone Number

Chicago, Illinois, Us

New York, Ny, Us

Chicago, Il, Us

New York, New York, Us

- Day-to-day business lead across a wide variety of projects for multiple clients & accounts; producing a high-volume of work including communications strategies, brand & product-focused targeted digital media campaigns (planning, execution & measurement), digital creative production, website launches, content strategy & planning, global content governance, and a global initiative to market & rebrand the retail industry from the real-estate perspective- Managed team of 10+ across Strategic Planning, Account Management, Creative, Media, Digital, Content, and Production- Delivered strategic direction and counsel to client teams over vastly horizontal marketing departments and disparate business units, achieving potent client relationships from top-to-bottom of clients’ organizations

New York, New York, Us

- Managed Aflac’s ‘More Than a Business’ program including campaign-asset production, social-media engagement, promotional video production, sweepstakes management and winner-showcase content activation- Project Lead for Aflac ’Small Business Solutions’ (new comprehensive-offering launch) launch including strategic planning, creative development and video production- Chosen by agency leadership to serve on gyro’s Account Management Specialist Community – an initiative across all gyro North American offices to develop a more unified, seamless, and cohesive approach to key disciplines within the organization- Managed day-to-day global workflow and teams across Chicago & Singapore offices; and client relationship across Asia-Pacific (APAC) Region- Deftly launched USG Boral joint-venture brand + ‘NextGen’ product via simultaneous multi-channel campaigns in Australia, Thailand, South Korea, Vietnam, Indonesia, China, Philippines, Malaysia and Singapore markets*Awarded Bronze Effie in New Product or Service category (AUS); BEST IN SHOW at the BMA Tower Awards (USA)- Managed unique brand-amplification campaigns in Australia, South Korea and China in conjunction with market-by-market website launch, including qualitative research, customer persona development, media planning & execution, creative strategy + production, above-the-line tactics, targeted digital media with focus on KPIs, measurable metrics- Handpicked by gyro Global CEO+CCO to attend the 2015 gyro Academy – an annual weeklong workshop and training session for gyro’s next-generation leaders from across the globe- Architect of gyro’s Summer Internship Program; created, developed curriculum for and managed all aspects of internship program; rolled out across all gyro NA offices

Chicago, Il, Us

- Project lead overseeing all day-to-day activities of Kawasaki's “Live The Legend” program as part of promotional partnership between client and the summer blockbuster film Disney’s The Lone Ranger, including:* Financial management of $1.2MM program budget* Managed broadcast/video production project from creative development to execution* Oversaw all aspects of “Live The Legend Adventure” sweepstakes promotion and the promotion’s retail activation across 1,200 Kawasaki dealers* Orchestrated and executed 30 simultaneous private pre-screenings of Disney’s The Lone Ranger in 30 markets across the country for the network of Kawasaki dealers* Managed the client’s fulfillment of film’s other national consumer promotions with Subway, Good Morning America as well as Disney’s Super Bowl pre-show sweepstakes- Local project lead for retail reinvention initiative – “Showroom of the Future”/”Kawasaki Enhanced Retail Experience”* Financial management of $2MM project budget* Instrumental to the management of the proof-of-concept executions based on the approved creative design concepts, with responsibilities ranging from client presentations & approvals to supervision of the concept build-out operations in two (2) locations.

Chicago, Il, Us

- Relocated to provide onsite client support while growing the agency’s footprint in California as the organization opened a new office location in October 2012.- Worked closely with the 4-Wheel Brand Manager to initiate, supervise, craft and execute all deliverables pertaining to the education/curriculum aspect of the Kawasaki 4-Wheel Dealer Education Tour (launched Sept./'12), including a 4-wheel product overview video/keynote presentation & presentation script, quick reference guides and dealer competency quizzes.- Provided range of support to KMC Marketing and managed specific deliverables to help execute the Model Year 2013 2-wheel product launch event in NYC, the Ninja Times Square Takeover (Sept./'12) – largest event in the history of the client’s industry.- Instrumental to the development of the “Kawasaki Difference” series – product education guides designed to support dealer efforts in communicating unique selling points and information to consumers about each priority product.- Successfully managed the revamp of the marketing portion of New Dealer setup installation procedure- Contributed to the management of the 2012 Summer Internship Program

Chicago, Il, Us

- Worked equally with Senior Account Executive and Account Supervisor to oversee creative development and production for national point-of-sale/retail, direct mail and radio advertising, from creative briefing to execution- Key client contact for new dealer education and marketing-specific onboarding. Regularly asked by client to attend and speak at dealer training sessions at the Kawasaki corporate office in Irvine, CA.- Generated incremental revenue by championing innovative projects, including the production of premium Kawasaki Dealer Marketing Guides distributed to all dealers and the entire KMC Sales force- Liaison between KMC Sales, KMC Marketing, agency partners, vendors and dealer network- Crafted all corporate and dealer-facing communication on behalf of the KMC Marketing department- Supervised, trained and developed Assistant Account Executives and Interns

Chicago, Il, Us

- Project lead overseeing the management of the Kawasaki Co-op Advertising Program for Kawasaki Motors Corp., U.S.A.- Managed over $8 million budget as well as disbursement and utilization of Co-op funds for 1,400 Kawasaki dealers- Provided comprehensive assistance and consultative support to the dealer network on behalf of KMC Marketing- Designed and implemented innovative processes and streamlined communication efficiency- Developed and managed turnkey website for dealer network to maximize compliance with brand and program guidelines

Tutored high school and middle school students in math (ranging from Pre-Algebra to Calculus), Spanish, creative writing, and SAT preparation.

Jacksonville, Fl, Us

- Under the direction of Senior Account Director and the New Media Director, provided a wide range of research and liaison support for clients, including The PGA Tour/The Players Championship, CSX Corporate Communications, CSX Intermodal, Merial, Waycross College, Eyeglass World, and Greenwood School. - Spearheaded development of digital strategies and improved analytics for several clients. Conducted research of new media forms and technologies, both domestically and in the emerging BRIC markets (Brazil, Russia, India, and China). - Oversaw the development of web site architecture and on-line strategic plans. Functioned as Project Manager with decision making authority for client projects, as well as for agency’s on-line digital database and social media accounts (Facebook, Flickr, and Twitter) to ensure all technologies were coordinated and functioned together in preparation of launching agency’s new web site. - Became agency’s primary source of intelligence for all issues pertaining to social and digital media concepts and content. - Played key role in conceptual development and beta testing of an iPhone application for client. Conducted strategic research and developed PowerPoint presentation now being used by agency to launch and promote new joint venture project with major client.

Directed a staff of six students in the design, implementation, and execution of a comprehensive advertising campaign for our client (Great Lakes Home Health Care). Project included market research; graphic art design, layout, and copywriting for print ad campaign; and integrated promotional communication programs.

Responsible for overseeing 13 committee chairmen and their respective committee activities pertaining to all external aspects of the fraternity, including recruitment, public relation and services, social functions, and intramural sports programs. Also managed fraternity’s $60,000-plus annual budget and functioned as Acting President of fraternity in absence of president.

Gator Growl is the largest student run pep rally in the world with roughly 50,000 attendees. Functioned as liaison between university administrative offices and staffs of Gator Growl and Homecoming events. Responsible for managing a budget of $15,000, as well as the ordering, delivery, and coordination of goods and services requested for Gator Growl, and for the events during Homecoming, including Soulfest, parade, carnival, and President’s Brunch.

Student Government Productions is an agency of the University of Florida's Student Government, whose mission is to bring popular musicians to perform for the student body at a free or reduced cost. Managed staff of 30 in the design, implementation, and execution of all advertising, public relations, media communications, and promotional campaigns for each concert both on-campus and off-campus. Personally responsible for building strong community partnership relationships with and securing financial sponsorships from numerous local businesses and organizations.

B.S., Advertising

Sponsorship Marketing