Ryan Bilello's Location
Chicago, Illinois, United States, United States
Ryan Bilello's Contact Details
Ryan Bilello personal email
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About Ryan Bilello
I’ve spent my career creating innovative, human-centered design solutions that drive both brand growth and customer satisfaction. My work spans industries from e-commerce to SaaS, focusing on building seamless, purposeful experiences that are accessible, simple, and scalable.I’m passionate about aligning design strategy with business goals, always thinking about the user experience and brand impact. Whether I’m developing high-fidelity prototypes, refining a brand’s digital identity, or working behind the scenes to streamline complex design systems, my approach is rooted in collaboration and informed design.My journey includes leading teams and projects with industry leaders like Leo Burnett, Arc Worldwide, and Discover, where I’ve brought a strategic vision to life by fostering creativity, aligning cross-functional teams, and delivering results that make an impact.Outside of work, I enjoy playing drums in my band. I’m an advocate for CPR/AED training and am certified by the American Heart Association.www.rbilello.com
Ryan Bilello Work Experience Details
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Creative Director And UxRbilello.ComChicago, Il, Us
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Principal, FreelanceRyan David Studios Apr 2014 - Present• Design Leadership: Led UX, product design, and creative projects for brands and agencies, delivering tailored, data-driven solutions that enhance user experiences and drive success.• Client Collaboration: Communicated effectively to understand client goals, adapting to various challenges and timelines.• Different, But Better: I believe great design doesn’t just stand out—it creates lasting value and impact. "Different, but better" means challenging conventions, crafting solutions that resonate deeply with your audience on another level, and meeting the unique goals of each brand. -
Ux Lead - Discover Financial ServicesRyan David Studios Dec 2023 - Aug 2024• Project: Designed a unique visual identity for the “Refer a Friend” program, specifically enhancing its appeal to the student paid search audience.• Impact: Developed a flexible design system that adapted seamlessly to various audiences, reinforcing brand cohesion and storytelling.• Innovation: Introduced overlapping visual elements, combining lifestyle imagery with Discover’s shape language to create a distinct, adaptable design system.
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Design Director, Sr. Ux Designer - Gsd&MRyan David Studios Jun 2023 - Jul 2023• Project: Designed a new digital e-commerce platform for Zales.com.• Impact: Enhanced user experience, increasing average order value to $875-$900 while maintaining a strong conversion rate.• Innovation: Translated complex ideas into intuitive design solutions for a seamless shopping experience.• Collaboration: Aligned with cross-functional teams to address user pain points and meet business goals.• Strategy: Developed a UX strategy using wireframes, user flows, and interaction models to clarify the project vision and secure stakeholder buy-in.
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Senior Ux Designer - Dentsu CreativeRyan David Studios Jan 2023 - Mar 2023• Project: Developed a virtual & AR experience for a series of GM vehicles.• Impact: Defined the UX strategy and created relevant UI designs to streamline the efforts of technology and design teams.• Human-Centered Design: Prioritized user needs by creating intuitive interactions, reducing complexity, and enhancing overall vehicle exploration.• Innovation: Utilized 8th Wall’s WebAR with world tracking for immersive vehicle exploration and customizations.
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Creative & Ux - U.S. Polo AssociationRyan David Studios Sep 2022 - Nov 2022• Project: Led the design of a new digital experience for U.S. Polo Association.• Impact: Aligned the design with brand goals, creating a cohesive, user-centric experience that enhanced engagement and remained flexible for future content.• Results: Increased new visitors by 50.64% and returning visitors by 40.41%, while pages per session decreased by 9.77% and the bounce rate decreased by 1.40%, indicating reduced cognitive load.• Design System: Refined visual hierarchy, typography, color palette, and interactive elements to elevate the user experience.• Stakeholder Management: Presented design concepts & data-driven insights to stakeholders, understanding their goals and pain points, and using a “yes, and” approach to foster alignment and secure buy-in for a consistent brand narrative.
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Ux Director - AkqaRyan David Studios Nov 2021 - May 2022• Project: Led digital transformation within philanthropic giving for Mayo Clinic.• Impact: Enhanced user engagement and streamlined donation processes.• Systems Thinking: Mapped interactions between people, processes, and systems to identify improvements.• Project: Defined the North Star vision for Mayo Clinic Health System, creating a roadmap focused on patient care, digital health, and system-wide collaboration.• Impact: Defined the future state of Mayo Clinic Health System, providing a clear vision to guide long-term strategic direction.• Research & Insights: Identified key pain points, including lack of awareness of digital tools, confusing appointment scheduling, and challenges with self-triage. These findings shaped a more user-centric digital strategy for Mayo Clinic.
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Sr. Art Director, Ux - Arc WorldwideRyan David Studios Jun 2021 - Jul 2021• Project: Developed creative for the “Hello, Perfect” campaign making HP’s printer shopping experience more human.• Impact: The pitch won the agency the hp account.• Design Approach: Used the HP logo as the focal point to reinforce brand equity, integrating lifestyle imagery to enhance storytelling.• Recognition: Received a thank you note from an executive, acknowledging my significant design contribution to the pitch.
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Creative & Ux - LumeRyan David Studios Nov 2020 - May 2021• Project: Designed a best-in-class e-commerce shopping experience for Michigan-based Lume Cannabis Co.• Impact: Improved Lume’s e-commerce, driving growth to nearly $200 million and solidifying its position as a leading cannabis retailer.• Prototype: Created a prototype to enhance client communication, showcasing elements that boost customer loyalty and attract new customers.• Agile: Seamlessly integrated design and development processes using Jira.• Workshops: Facilitated cross-functional team alignment by creating customer personas and user journeys, ensuring smooth design execution.
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Creative Director - NoticeRyan David Studios Sep 2016 - Apr 2019• Project: Distilled and purified the brand experience for the posh Chicago restaurant Maple & Ash.• Impact: Increasing sales to approximately $20.3 million, ranking them 24th on Restaurant Business Magazine's 'Top 100 Independents' list that year.
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Creative & Ux - Discover Financial ServicesRyan David Studios Jan 2017 - Oct 2017• Project: Led the business case to redesign Discover’s bill payment experience.• Impact: Created a design system that provides a cohesive framework for personalized content, campaigns, and online services.• Achievement: Secured executive approval and $12 million in funding for project.
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Sr. Art Director - DdbRyan David Studios Jul 2014 - Nov 2014• Project: Developed marketing materials for McDonald’s U.S. "Our Food. Your Questions." campaign.• Impact: Engaged over 40,000 customers through social listening, generating 5.7 billion media impressions, and improving brand perception among millennials, restoring trust in McDonald’s food.• Visual Storytelling: Designed infographics illustrating the farm-to-restaurant process, creating a system that enabled the PR team to answer questions in real-time, changing how big brands communicate.• Project: Developed McDonald’s "Holiday Gift-Fest" campaign.• Impact: Produced the "Impossible" OLV, using storytelling to evoke holiday magic and drive engagement for McDonald’s cash and prize giveaways.
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Sr. Art DirectorLeo Burnett Feb 2013 - Apr 2014Chicago, Illinois, Us• Impact: Crafted brand storytelling for new product and platform launches.• Innovation: Reshaped the brand narrative and design system for the music platform, Copper Label Side B transforming a previously challenging campaign into a successful project. -
Sr. Art DirectorAcquity Group Apr 2011 - Jan 2013Chicago, Illinois , Us• Project: Designed an immersive and user-friendly e-commerce platform for the U.S. launch of Li-Ning.• Impact: Drove brand growth through a tailored online shopping experience that enhanced customer engagement.• Design Strategy: Developed a visually cohesive platform aligned with Li-Ning’s brand identity, tailored for the U.S. market.• User-Centered Approach: Applied user insights to create an intuitive shopping experience, enhancing customer engagement. -
Sr. DesignerManifest Jun 2010 - Jan 2011New York, Ny, UsClients include: Allstate, Children's Memorial Hospital, Square Enix, Walter E Smithe -
Interactive Art DirectorMaddock Douglas Dec 2006 - Jun 2010Elmhurst, Illinois, UsClients include: Allstate, Bankers Insurance, CNH, Gold Eagle, Hanesbrands, National Association of Realtors and Optimer Brands. • Feat: Gold Tower Award for Best in B2B Marketing Communications - Maddock Douglas Online Newsletters in-house. -
Interactive DesignerTicketsnow.Com Nov 2005 - Dec 2006• Accomplishments include: Helped develop, define and launch a new website experience for consumers.• Feat: This led to the successful sale of TicketsNow for $265 million in January 2008.
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Designer/DeveloperLaughlin/Constable Jan 2005 - Jul 2005Chicago, Il, UsClients include: Bridgestone, Friendly's -
Interactive DesignerJacobson Rost Jun 2003 - Jan 2005Chicago, Illinois, UsClients include: Boss Snowplow, Carl Buddig, Leinenkugel’s, Mercury Marine and Sargento.
Ryan Bilello Skills
Corporate Identity
E Commerce
Visual Design
Social Media
Online Marketing
Concept Development
Digital Strategy
Brand Development
Wireframing
Graphic Design
Ux Research
User Experience
User Journeys
Adobe Creative Cloud
Web Design
Digital Media
Interaction Design
Mobile Design
Layout
Digital Marketing
Advertising
Integrated Marketing
Adobe Photoshop
Photography
Strategy
Branding
Interactive Marketing
Ux
Interactive Advertising
Marketing
Design Thinking
Creative Strategy
Social Media Marketing
Creative Direction
Email Marketing
Art Direction
Information Architecture
User Interface Design
Adobe Illustrator
Adobe Indesign
Design
Logo Design
Human Centered Design
Adobe Creative Suite
User Experience Design
Typography
Flash
Branding And Identity
Ryan Bilello Education Details
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University Of Wisconsin-WhitewaterGraphic Design -
Milwaukee Institute Of Art & DesignGeneral
Frequently Asked Questions about Ryan Bilello
What company does Ryan Bilello work for?
Ryan Bilello works for Rbilello.com
What is Ryan Bilello's role at the current company?
Ryan Bilello's current role is Creative Director and UX.
What is Ryan Bilello's email address?
Ryan Bilello's email address is ry****@****ail.com
What schools did Ryan Bilello attend?
Ryan Bilello attended University Of Wisconsin-Whitewater, Milwaukee Institute Of Art & Design.
What skills is Ryan Bilello known for?
Ryan Bilello has skills like Corporate Identity, E Commerce, Visual Design, Social Media, Online Marketing, Concept Development, Digital Strategy, Brand Development, Wireframing, Graphic Design, Ux Research, User Experience.
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