Binh Nguyen Email & Phone Number

Vietnam

Vietnam

[Acquisition]1. New User Acquisition: Increased new user growth by 66% YoY in the Specialized Nutrition sector through targeted strategies and consumer insights.2. Acquisition Model Development: designed data-driven acquisition models that enhance customer engagement, converting new users into long-term customers through seamless end-to-end journey management.3. O2O Consumer Experience: creating integrated Online-to-Offline (O2O) consumer journeys, resulting in sustained growth in both volume and value share by optimizing touchpoints from digital campaigns to in-store conversions.[CRM Strategy & Management]1. CRM & Loyalty Strategy: Developed a comprehensive CRM and loyalty approach that improved retention rates, increased repeat purchases at the point of sale, and drove higher customer lifetime value (CLV), driving a 15% increase in CLV and a 9% growth in loyal users.2. Brand Love Community: Built and scaled the Friso Mum Club to over 500K members, driving a Monthly Active Users (MAU) rate above 50% and achieving a 4.5x higher e-commerce conversion rate compared to digital advertising (CPAS).[Digital Growth Strategy & Execution]1. Digital Brand Equity: Strengthened Friso’s digital brand presence by identifying and executing strategic growth opportunities across digital channels.2. Market Analysis & Insights: Leveraged full-funnel data insights to expand market share, integrating Salesforce CRM, Call Center, and loyalty platforms to bridge online awareness with offline conversion.3. Strategic Partnerships Growth: Built and fostered partnerships with brands and digital solution providers, enhancing service offerings and value for moms.4. Business Product Activation: Managed the seamless activation of new digital business products and solutions across core business segments, aligning them with consumer needs and ensuring operational integration.

Vietnam

#Growth: 10x Organic traffic through SEO & Earn Traffic Through Community / Partnership.#Growth: 5x Organic MQLs & 2x MQLs (Buyers & Sellers) in Overall through Lead Generation Campaigns. #Growth: 2.5x Closed Deal Conversion Rate.#In-charge to ensure UX/UI of Customer Facing Products: Release various tech products.#Manage 3 departments:1. Growth Product Marketing2. Inbound Content3. Digital Performance#Innovation: Create Customer CX automation flow to deliver Messages, campaigns, content to build loyalty and retention (Growth tools: Insiders, CRM, CDxP)#Other: Managing, monitoring, optimizing Millions budget used in-house.---Happy to be a #GrowthManager!Growth = Growth People + Growth Product + Growth Customer

Vietnam

SolarGATES (a Member of SolarBK Group) is the leading player in Solar PV Rooftop Market for Residential & SME.Key result:- Sale Growth 600%- Largest distribution system with over 300+ Distributors and Retailers- Annual Sales Pipeline > 500 MW (60 Million USD)- Proud to have contributed meaningful values through achievements in the field of solar energy with over 10,000 tons CO2 emission reduced, approximately over 140,000 trees planted.---Be responsible for strategic marketing leadership, management and direction to all aspects of the business in Vietnam- Integrated Marketing to build customer's 360-degree experience and orientation.- Product Development & Management- Market Research & Data Analysis- Trade Marketing- Partnership ManagementMake Solar Power is more emotional!BigK is The Most Recognized Brand is Solar PV Rooftop Market. Let's check at: http://bigk.vn/

Hồ Chí Minh

SolarBK Group (4 Companies: SolarBK, SolarGATES, SolarESCO, IREX)Global Scale: EU, US, APACKey results: - Optimize cost lower than 50% - Develop Real-time Business Intelligent Dashboard (80% Business Data Visualized via Power BI & Google Datastudio)- Transform 80% Sales Operation Process from Offline to Online (O2O)Be responsible for strategy, design, execution and operations of the business’s lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses.- Marketing Research & Data Analysis: Market Insight, Customer Insight, Competitors Insight- Digital Infrastructure & Platform: Web, App, ERP, Landing Page,..- Digital Marketing & Lead Generation: Leads, Opps, Deals- Marketing Cost Control & ROI Optimization: CPC, CPL, CPD, mROI- Sales & MKT Process Development & Optimization#DigitalMarketingManager #MarketingOperaionsManager

Vietnam

SolarBK is the Leading Renewable Energy Company in Vietnam. Our vision is to support a greener world with innovative and proactive applications of solar and wind energy.Key Result: Digital: Over hundreds of thousands customer Lead per year, contribute 75% to total MKT LeadsE-Commerce: B2B Order Platform (Odoo) & E-Commerce market Place (Lazada)Take ownership & be responsible for Strategic marketing leadership, management and direction to all aspects of the e-business in Vietnam+ Company: SolarBK, IREX, SolarESCO, SolarGates+ Market: Vietnam, Myanmar, US, EU.------------------------------ Digital Strategic Planning- Integrated Digital: SEO, AdWords, Social Media Marketing, Affiliate Marketing, Display Media, Marketing Automation, Email Marketing, Inbound Marketing,...- Contributing to develop & manage the CRM system in ERP (Odoo) - Managing Digital channels for B2C & B2B- Utilize AI into CRM | Chatbot- B2B2C E-Commerce- Driving online Sales & Leads- Technology Infrastructure-----------------------------Management: - Building & Developing Digital team.- Develop Working Process to optimize team members & Digital department's Performance-----------------------------Not just business!> Conserve & Protect environment via Digital.> GO GREEN!#DigitalMarketingManger #DigitalManager #DigitalStrategy #DigitalManagement #GreenEnergy #RenewableEnergy

Vietnam

SolarGATES (a Member of SolarBK Group) is the leading player in Solar PV Rooftop Market for Residential & SME.Key result:- Sale Growth 600%- Largest distribution system with over 300+ Distributors and Retailers- Annual Sales Pipeline > 500 MW (60 Million USD)- Proud to have contributed meaningful values through achievements in the field of solar energy with over 10,000 tons CO2 emission reduced, approximately over 140,000 trees planted.---Be responsible for strategic marketing leadership, management and direction to all aspects of the business in Vietnam- Integrated Marketing to build customer's 360-degree experience and orientation.- Product Development & Management- Market Research & Data Analysis- Trade Marketing- Partnership ManagementMake Solar Power is more emotional! BigK is The Most Recognized Brand is Solar PV Rooftop Market. Let's check at: http://bigk.vn/

101 Nguyen Van Troi, Ward 12, Phu Nhuan District

VietProtocol has been identified by experts as a well-known brand with super creativity, professional and technical skills in addition to a Team experienced in Web Designing, SEO, Performance Digital Marketing Solution for SMEsKey results:- Pipeline: > 1 Milion USD- 30 + Clients & Over 180 Business deals.Categories: Health & Beauty, Hospitality, LPG, Automobile, FMCG, Education,...HIGHLIGHT E-COMMERCE PROJECT: www.thebodyshop.com.vn (Collaborating in Website development & SEO)#BusinessDirector #BusinessManagement

101 Nguyen Van Troi, Phu Nhuan District

Responsibilities:- Identify ways to leverage current technologies and 3rd party capabilities to solve client challengesCollaborate with cross-functional agency teams to motivate, create and implement short and long-term marketing strategies- Create digital concepts and integrated approaches to brand, campaign, and tactical levels- Lead and own discovery and analysis of key initiatives as well as recommendation output from findings- Contribute to scope and creative brief development- Lead inspiration brainstorms to stimulate new and innovative approaches to brand challenges- Analyze program performance data and create actionable insights and recommendations to clients - Stay current on audience and interactive trends, best practices and digital experiences with an eye towards client base proactively identifying opportunities for client growth. Research, internalize, and socialize insights.- Participate in strategic planning for new business opportunities.- Developing Digital Strategy and Planning in term of SEO, Social Media, Brand Identity and Personas, Online Media & Website Development for All Clients of VietProtocol#DigitalManager #StrategicPlanningManager

Vietnam

- Consult The Body Shop team to develop Webshop (https://www.thebodyshop.com.vn/) & Marketing on Third-Party Market Place (Lazada)- Develop & Execute Champion SEM, SEO Plan- Collaborate with Brand team to develop campaign concept, ideas and e-commerce sales plan.Key Results:E-commerce:- Launch new Webshop (Magento)- e-commerce sales increase over 500% (compared with the same period)Digital Marketing:- Champion in SEO with 1000 high conversion on Top - Media & SEM campaign drive over 50% e-commerce sales#thebodyshop #ecommerce

811 - 813 Nguyen Van Linh, Tan Phong, District 7

Responsibilities:- Develop Digital Plan to bring: Mercedes-Benz, FUSO Truck and Freightliner- Competitors' Reseach- Work with Digital Agencies (+5)- Work directly with Group Marketing Manager to implement the marketing plan- Execute Plan and Make it happen!Key results:- Digital Marketing Performance of VSAL is the best in Asia compared with other markets of Lei Shing Hong Group- Gain over 3000+ leads (Test-drive customers) during 1 years- Launching new website: https://www.vietnamstar.mercedes-benz.com.vn/- Contribute to dramatic increase in overall salesSkill & Knowledge:- Search Engine Optimization in term of On page & Off page- Website Analytics & Management- Social Media Marketing- Search Marketing - Competitive Research- DSP, AdNetwork & Display Banners- Forum, Facebook Seeding & KOLs Management#DigitalMarketing #DigitalStrategy #DigitalManagement

Responsibilities:- Develop Social Media Plan & Execution- KPIs management- Work Closely with other related departmentsKey clients: Cafe Pho (FES Vietnam), Cuckoo, Viber, X-Men, Samsung, Estella Height, Tuborg, etc.

Responsibilities:- Develop Digital, Media Plan & Strategy- Manage clients- KPIs management- Work closely with other related departmentsKey clients: Chivas, Downy, Viber, CGV Vietnam (Megastar migration), etc.#Digital #DigitalAvertising #DigitalAgency

156 Nguyen Thi Dinh Street, Binh Trung Tay Ward, District 2, Ho Chi Minh

- Soymilk & Diary in Glass Bottle- Focus on B, B+ customers who working in apartment of HCMC- Number of loyal customers (Monthly): 120+#Commerce #OutOfDigital

Responsibilities:- Competitors & Market Research- Generation ideas for Campaigns- Campaign ExecutionKey clients: Adidas & HTC#Digital #DigitalAgency

Bachelor'S Degree, Marketing/Marketing Management, General, A - 3.22/4

Activities and Societies: - Party secretaryTop 10 Students in Marketing major at Hoa Sen University.

Student, Auditing

- Accountant & Auditing