Ryan Blauvelt Email & Phone Number

California, United States

Pleasant Hill, California, United States

- Developing new product marketing infrastructure already contributing to a 24% increase in new student enrollment for fall 2023. - Published new product marketing briefs outlining value propositions, degree offerings, target audiences, and competitive landscapes for academic programs. - Streamlined stakeholder interview processes by creating a communications template for scheduling and managing 90-minute sessions with program leads. - Collaborated with faculty to build new pillar content pieces including welcome letters for prospective students and student/alumni success stories.- Drafting, editing, and publishing new content on program webpages welcoming prospective students arriving via search.- Writing, designing, and launching new web pages showcasing DVC's learning labs, facilities, and spaces

Oakland, California, United States

+ Led a remote, cross-functional team to deliver storytelling, strategies, and campaigns that helped achieve Net Impact's mission to inspire and equip a community of over 130,000 student and professional leaders to build a more just and sustainable world. - Directed an omnichannel marketing strategy and editorial calendar across email, social media, blog, web, video, and events. - Curated a monthly newsletter, generating monthly 25% open rates from over 50K subscribers. - Managed a dynamic offshore agency to create content, produce videos, and execute paid campaigns supporting thought leadership, programmatic, and event goals.+ Developed, produced, and promoted 8-9 live virtual events per year with leading sustainability thought leaders to nurture the next-gen talent pipeline. - Developed end-to-end strategic communications and lifecycle marketing plans for each event to drive awareness and registrations - Identified key performance indicators, attribution processes, and reports for senior leadership and corporate partners, including cross-channel insights and takeaways used to directly attribute marketing’s impact on registrations and the business. - Drove content development for email and social channels, including drafting creative briefs, copywriting, editing, and proofing in alignment with brand standards.+ Directed and spearheaded all strategy, execution, and editorial for Up to Us, the only nationwide college campus-based campaign focused on engaging and educating students about U.S. fiscal policy and the national debt. - Storyboarded, scripted, and edited over 20 new videos that drove a 40% subscriber increase over 3 years. - Launched @uptouscommunity on Tiktok and shared short and long-form video content on TikTok, Instagram, and YouTube to educate over 1 million Gen Z viewers about the U.S. national debt. - Developed campaign scopes, budgets, and OKRs for a $3M annual grant from a large foundation.

San Francisco Bay Area

Eventbrite:- Wrote organic social content and managed social media B2B global audience of over 600,000 followers- Created new graphics and messaging to help achieve monthly demand generation goals- Launched a new AI-assisted social media tool that optimized content management Dolby Labs- Wrote 8 blogs for Dolby On, a newly launched music recording mobile app. - Titles included "No Studio Required: the basics of recording audio with Dolby On" and "Your Dolby On Toolbox: a guide to Sound Tools and how to use them"Craft & Commerce (Agency)- Executed paid social advertising plan for "3Ps Housing Plan for California”, a successful California political campaign, passing 10 new laws to help California's housing crisis- Winner of 2020 Reed Award, Best Advocacy Advertising Campaign: Campaigns & ElectionsCalifornia Cowboy- Increased quarterly affiliate marketing sales by 10% for a high-quality, vintage-inspiredclothing companyDirect Commerce:- Optimized CRM database for email onboarding campaigns to over 3,000 corporate clients for Eli Lilly, a global pharmaceutical company - Improved presentation strategies resulting in 30% increase in product adoption rates- Created new user support tactics for B2B customer service teamNoteflight:- Developed and managed B2C social media strategy for a digital music start-up.

Emeryville, Ca

- Led rebrand, messaging and digital media launch of SMP Press (formerly Digital Print Publishing) within first year- Drove 60% growth in sales revenue and product uploads by SMP Press artists in one year, establishing new patterns in company sales- Developed robust marketing plan that resulted in 40% YOY new member growth - Managed royalty payments for 3,000+ member database

Dublin, Ca

- Led 3-member marketing team in $5 million West Coast sales territory while managing brick-and-mortar retail store.- Increased sales 15% following recession by leaning into client relationships, content marketing, new technology, and live events. - Launched a regional social media strategy to help 14 regional branches connect with local communities.