Ryan Blum Email & Phone Number

San Antonio, Texas, Us

Phoenix, Az, Us

- Utilized advanced analytics to develop strategies responsible for increasing mobile app downloads by 100%- Analyzed Paid and Owned media sources to develop marketing strategies used to increase customer LTV- Worked directly with digital marketing, data science, data engineering, and all separate business units to improve customer experience- Utilized AI and Machine Learning models to analyze thousands of customer reviews to develop key insights- Pioneered dashboard environment consisting of KPIs and metrics used to gain quick insights on business performance.Skills/TechniquesPower BI • Tableau • Market Research • Marketing Analytics • Dashboard Creation • KPI Analysis • Sales/Marketing Strategies • SQL • NLP/LLM • Glassbox • Data bricks • Statistical Modeling • Python • Dataset creation • Google Analytics •

Irving, Texas, Us

- Analyzed order data and trends to develop sales forecasts for a $900M product line.- Continuously provide analytical support to develop new marketing strategies, sales programs, and process improvements leading to a demand increase of 17% YoY growth ($45M).- Pioneered Power BI environment building 20+ automated dashboards and reports displaying critical KPI’s, and visualizations used by the entire business.- Automated a monthly demand review process from static power points to dashboards in Power BI, presenting monthly at demand review meetings to unit leadership and recommending sales forecast changes based on findings.- Lead a key business process on long-term forecasting; work with sales, engineering, NPI, market research, accounting, and marketing to develop a forecast for 10 years out by analyzing historical data and researching market trends. - Lead a key business process on Scenario Planning including low/medium/high case scenarios for the upcoming year.- Utilized Media Mix Modeling to analyze marketing data to understand which marketing methods have the highest ROI. - Incorporated Multi-Variate forecasting model which improved sales forecast accuracy by 35%.- Utilize Python to develop a script that automated a formerly manual process saving time and money.Skills/TechniquesPower BI • Tableau • Forecasting • Salesforce CRM • Scenario Planning • Market Research • Marketing Analytics • Dashboard Creation • KPI Analysis • Sales/Marketing Strategies • SQL • Media Mix Modeling • EIBP Forecasting • Business Warehouse • Snowflake • Statistical Modeling • Python • Executive-Level Presenting

Irving, Texas, Us

- Introduced strategies that resulted in an increase of 20% in closed-win deals for aftermarket services and solutions.- Helped design a survey that was administered to customers allowing the team to collect valuable VOC used for analysis.- Analyzed aftermarket marketing campaign performance to improve campaigns and provide in-depth analysis and insights resulting in an increase of 15% click-thru rate.- Utilized text mining strategies (sentiment analysis) to determine customers pain points, helping sales teams resolve them.- Used Salesforce Einstein to develop dashboard in Salesforce that uncovered insights allowing sales teams to better meet customer needs and developed critical KPIs to monitor the strength of the business. - Implemented a new process to better educate and inform leadership of aftermarket sales deals that were closed during the week, needing more attention, or lost to competition.Skills/Techniques:Salesforce • Power BI • Tableau • Sentiment Analysis • Salesforce CRM • Remarketing • Market Research • NLP • Marketing Analytics • Survey Creation • Dashboard Creation • KPI Analysis • Sales/Marketing Strategies • SQL • Media Mix Modeling

Irving, Texas, Us

- Analyzed transactions to resolve stock record discrepancies saving Caterpillar money from writing off unnecessary parts- Owned and led quarterly analyses for multiple global facilities including Grimbergen, Germany and York, Pennsylvania.- Designed and implemented a lean, efficient process for approving high-dollar write-offs saving time and money.- Requested by leadership to train and onboard new hires due to proven results and leadership skills.

Peoria, Il, Us

- Established a marketing plan and marketing strategies to increase brand awareness- Analyzed social media data and implemented solutions increasing traffic by 40%- Conducted market research to gather customer data used for analysis of yearly customer survey

Master'S Degree, Marketing Analytics And Insights

Bachelor'S Degree, Advanced Marketing Analytics And Integrated Marketing Communications

Associate'S Degree