- Utilized advanced analytics to develop strategies responsible for increasing mobile app downloads by 100%- Analyzed Paid and Owned media sources to develop marketing strategies used to increase customer LTV- Worked directly with digital marketing, data science, data engineering, and all separate business units to improve customer experience- Utilized AI and Machine Learning models to analyze thousands of customer reviews to develop key insights- Pioneered dashboard environment consisting of KPIs and metrics used to gain quick insights on business performance.Skills/TechniquesPower BI • Tableau • Market Research • Marketing Analytics • Dashboard Creation • KPI Analysis • Sales/Marketing Strategies • SQL • NLP/LLM • Glassbox • Data bricks • Statistical Modeling • Python • Dataset creation • Google Analytics •

- Analyzed order data and trends to develop sales forecasts for a $900M product line.- Continuously provide analytical support to develop new marketing strategies, sales programs, and process improvements leading to a demand increase of 17% YoY growth ($45M).- Pioneered Power BI environment building 20+ automated dashboards and reports displaying critical KPI’s, and visualizations used by the entire business.- Automated a monthly demand review process from static power points to dashboards in Power BI, presenting monthly at demand review meetings to unit leadership and recommending sales forecast changes based on findings.- Lead a key business process on long-term forecasting; work with sales, engineering, NPI, market research, accounting, and marketing to develop a forecast for 10 years out by analyzing historical data and researching market trends. - Lead a key business process on Scenario Planning including low/medium/high case scenarios for the upcoming year.- Utilized Media Mix Modeling to analyze marketing data to understand which marketing methods have the highest ROI. - Incorporated Multi-Variate forecasting model which improved sales forecast accuracy by 35%.- Utilize Python to develop a script that automated a formerly manual process saving time and money.Skills/TechniquesPower BI • Tableau • Forecasting • Salesforce CRM • Scenario Planning • Market Research • Marketing Analytics • Dashboard Creation • KPI Analysis • Sales/Marketing Strategies • SQL • Media Mix Modeling • EIBP Forecasting • Business Warehouse • Snowflake • Statistical Modeling • Python • Executive-Level Presenting

- Introduced strategies that resulted in an increase of 20% in closed-win deals for aftermarket services and solutions.- Helped design a survey that was administered to customers allowing the team to collect valuable VOC used for analysis.- Analyzed aftermarket marketing campaign performance to improve campaigns and provide in-depth analysis and insights resulting in an increase of 15% click-thru rate.- Utilized text mining strategies (sentiment analysis) to determine customers pain points, helping sales teams resolve them.- Used Salesforce Einstein to develop dashboard in Salesforce that uncovered insights allowing sales teams to better meet customer needs and developed critical KPIs to monitor the strength of the business. - Implemented a new process to better educate and inform leadership of aftermarket sales deals that were closed during the week, needing more attention, or lost to competition.Skills/Techniques:Salesforce • Power BI • Tableau • Sentiment Analysis • Salesforce CRM • Remarketing • Market Research • NLP • Marketing Analytics • Survey Creation • Dashboard Creation • KPI Analysis • Sales/Marketing Strategies • SQL • Media Mix Modeling

- Analyzed transactions to resolve stock record discrepancies saving Caterpillar money from writing off unnecessary parts- Owned and led quarterly analyses for multiple global facilities including Grimbergen, Germany and York, Pennsylvania.- Designed and implemented a lean, efficient process for approving high-dollar write-offs saving time and money.- Requested by leadership to train and onboard new hires due to proven results and leadership skills.

- Established a marketing plan and marketing strategies to increase brand awareness- Analyzed social media data and implemented solutions increasing traffic by 40%- Conducted market research to gather customer data used for analysis of yearly customer survey