As an independent full-service creative and digital agency, Now We Collide partners with brands to push boundaries and drive positive business outcomes through comprehensive services, including strategy, creative development, design, digital marketing, social media, media planning/buying/implementation, and now Generative AI and HubSpot service offerings.In my role as Chief Creative Officer, I oversee the delivery of digitally integrated campaigns and projects for a broad range of global and local client partners, ensuring that our work achieves strategic insights, creativity, innovation, and world-class service.The back-story:A few decades ago, I started out as a junior broadcast cameraman and video editor at the Nine Network, creating network-integrated campaigns and commercials. When the digital world took hold through the dot com boom in the late '90s, I co-founded digital agency Tricky Design (now 24digital.com.au) and delivered campaigns and projects for high-profile clients including Telstra, IBM, and NAB.In 2003, I took a leap of faith and relocated to Tokyo as the Digital Creative Director for Nikkei Net, Japan’s largest news corporation, leading the redesign and development of Nikkei Net’s English website. It was a great opportunity to travel, learn and grow.After almost 3 years abroad, I landed back in Sydney and founded Now We Collide. In 2022, we launched COLLIDE-AI, a division of Now We Collide dedicated to providing state-of-the-art Generative AI solutions for advertising and marketing. By harnessing advanced AI technologies, such as large language models, Retrieval-Augmented Generation (RAG), and synthetic media creation, COLLIDE-AI empowers businesses to create captivating, data-driven content. Our mission is to create a synergy between human ingenuity and artificial intelligence, unlocking a new paradigm of possibilities for brands and marketers.