Ryan Borton Email & Phone Number

King Of Prussia, PA, US

Seattle, WA, US

New York, New York, US

• Founded, optimized, and maintains Petplan's current email marketing program (Salesforce Marketing Cloud) and CRM data selections for drip automation/instant commercial and transactional sends.
• Creates and analyzes reports for multi-channel marketing operations, as well as established and maintains contact databases (transactional and reporting), audience selection strategy, contact scoring strategy, and data.
• Created and maintains contact database management with RFM contact scoring and audience selection using SQL Server.
• Created and maintains tag management solution using Google Tag Manager w/ data layer implementation.
• Google Analytics implementation and management w/ tagging strategy across all digital mediums.
• Created and maintains ETL integrations using Talend and Analytics Canvas.

Chelmsford, MA, US

• Managed production staff with more than nine direct reports
• Led email production and solutions management for Bank of America, L'Oreal, Disney Parks, Disney Theatrical, Sony Electronics, Hyundai, Luxottica, Fifth Third Bank and more
• Served as the email solutions expert and project manager for ongoing triggered email sends, data flows, drip campaigns (using Salesforce Marketing Cloud automation), and performance measurement
• Email Solutions expert and project manager for ongoing triggered email sends, data flows, and drip campaigns using Salesforce Marketing Cloud (ExactTarget), QuickPivot, Silverpop, Siebel For Marketers.

• Led email contact strategy and database marketing strategy for GNC.com, NFLShop, Sports Authority, TeamStore, and ESPNShop
• Acted as account lead for Mars Drinks and Flavia client (email, Google PLA, paid search, affiliate, and display)
• Responsible for the creation of HTML templates, advanced segmentation plans, A/B testing and analysis, vendor integration, quality assurance processes, and email marketing training program

• Consulting, Design, Creation, Maintenance, and updates. On-call emergency services upon request.

• Created bi-weekly digital alerts, containing product-relevant news alerts, marketing trends, trend explanations, and implementation suggestions (Ghost Writer).
• Created competitive audit, which focused on third-party social networking sites and product presence.
• Used analytic sites, such as Google Analytics, Compete.com, and Radian 6, to map digital-based industry trends, evaluate brand image, measure social media, and monitor traffic in the digital space.
• Created and lead Radian 6 (social media measurement) training sessions with Bridge employees.
• Led focus groups and in-depth interviews and worked with SPG to create strategic recommendations for existing brands.

West Chester, Pennsylvania, US

• Answered questions and solves problems called in by university students regarding network and computer difficulties.
• Performed advanced computer troubleshooting, installation, setup, and virus/malware removal.
• Traveled to students’ homes for on-site appointments.

Denver, Colorado, US

• Interacted with customers in person and on phone.
• Utilized computerized point-of-sale system for transactions and maintaining member accounts.
• Ensured store is in compliance with ongoing marketing programs and product displays are timely
• Fulfilled weekly sales quota (subscription programs and specials).

• Freelance position for swoopedthemovie.com. Responsible for design, creation, maintenance, and content updates.

• Performed data entry of class rosters in Institute and SAP servers.
• Complied results of competitive analysis surveys.
• Carried out HTML and website production, and posted available classes online.

• Trained as a veterinary assistant
• Interacted with clients and suppliers, answered medical questions, scheduled treatments of animals, completed preliminary examinations, wrote short reports for the doctor and gave clients tours of the hospital.
• Processed blood samples, dispensed prescriptions, cared for animals and performed janitorial duties.
• Trained and as a receptionist. Answered phones, filed paperwork, mailed packages, answered client's questions, completed financial transactions and sold merchandise.

• Feeding the animals according to their feeding schedules, bathing animals, janitorial services, landscaping.

Bachelor Of Business, Marketing, Information Technology, Geographic And Management Information Systems

High School