The Heady Collective is the fractional, unbundled extension of your marketing team. We provide straightforward solutions to scale your brand's digital presence.

Developing digital properties in a variety of industries as well as creating marketing/advertising campaigns for a select group of brands across North America.

Led the international expansion of Mersive's digital properties to seven languages/regions.

Developed and executed digital marketing, go-to market plans, UX and SEO best practices, oversaw digital campaign invoicing and budgetary needs, as well as report on digital campaigns, website analytics and marketing KPI’s across a variety of brands within the retail and rental portfolio of Vail Resorts.

Oversaw Inbound Boulder's digital marketing and development campaigns and operations. Drove cross-channel initiatives for local and national businesses in a vast variety of verticals including healthcare, technology, travel and tourism, e-commerce and other B2B and B2C markets. Acquired in 2018 by another agency.

Managed local and national SEO initiatives and WordPress website development for companies in a variety of industries. Strategized, built and carried out digital marketing campaigns to increase traffic and lead volume, using on and off-site optimization tactics. Managed relationships with internal and external marketing partners and vendors and drove business development initiatives, growth and expansion.

Developed and implemented search campaigns for clients by defining, prioritizing and managing execution of key SEO and CRO tactical initiatives. Conducted and executed technical site analysis, keyword research, site auditing, on-site optimizations, link building, content development, competitive analysis, Google penalty removals and on-page testing. Defined campaigns scope, timelines and budgets in close collaboration with project teams. Created reports, built dashboards, and developed KPIs to measure performance and results.

Devised and implemented new processes and policies for streamlining data input and database management for all patient, insurance, and government information across the entire practice. Core responsibilities included: organizing the current database and patient systems, creating new processes for future data inputs and storage, supervising the merger and transfer of all practice information for multiple locations, and training new and current employees on new IT policies.

Managed the operations and content development for a community based online baseball magazine located in Broward County, Florida. Core responsibilities included: supervising online content delivery and editing process, website project management, and managing advertising sales and online implementation of ads. Acquired in 2009.

Performed sales of AT&T services inside AT&T wireless stores. I was also in charge of interviewing potential employees, training new sales associates, and leading training seminars and workshops for other branches across the region. Core responsibilities included: selling telecommunications services to customers, interviewing and assessing potential employees, training and managing a team of sales associates, performing training workshops for sales associates at our branch and at other branches across the region, and consulting with upper management on employee placement, sales figures and processes.