Responsible for creating and implementing digital content plans to enhance the company’s online presence to promote four peer-reviewed scientific research journals in the fields of oncology and aging.--Launch and analyze digital distribution strategy across 12 websites and 29 social media channels for each journal including, X, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and SoundCloud.Oversee and contribute to the publishing of video, editorial and creative content, and the digital programming strategy, to ensure SEO guidelines and best practices are in place to optimize discovery and engagement. --Develop and distribute short- and long-form video and audio series to highlight new offering of branded content: Author interviews and testimonials, “Longevity & Aging Series,” “Paper Spotlight,” “Trending With Impact,” and “Table of Contents.”Guide social media strategy, and lead recommendations on website architecture and design to capitalize on user experience and SEO goals. Monitor social media and website analytics to measure key KPIs. Monitor digital landscape for latest trends, potential marketing partnerships, and vendor relationships.Create and edit weekly editorial features and press releases that highlight the authors and their research published in the journals.

Created digital content and programming strategies to support and promote telecasts on MSG Networks of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, Buffalo Sabres, New York Red Bulls, New York Giants and numerous award-winning original programs. I led content direction and programming strategies for a website serving more than 2 million yearly users and between 27K-250K followers and subscribers on various social media channels, including Twitter, Facebook, Instagram, and YouTube. The most important factor of my work was that our content was engaging and original, ensuring we built loyalty with our fans. To drive this, I collaborated with cross-functional teams to look at ways to align our content with the live game telecasts and award-winning original programming. My team included full-time employees and freelance contractors.

As Manager, I led production and editing of multimedia content and campaigns for MSGNetworks.com, as well as developed promotional packages to improve audience awareness of our website features during on-air coverage of our key teams (New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, Buffalo Sabres, New York Red Bulls, New York Liberty and New York Giants). I personally oversaw content development and distribution of the MSG Overnight nightly newsletter for more than 3K users and curated our social media presence on Twitter for MSG Networks, the Knicks, and the Rangers. Additional work included production of two weekly podcasts: “Bleeding Blueshirts” with John Giannone and “The Knicks Fix” video podcast with Alan Hahn, which is one of the industry’s first video podcasts as well. I also authored and edited content for the Game On! sports blog and our iTV interactive platform.

Prior to my career with MSG Networks, I was a Website Producer/Coordinator for the New York Rangers and a Business Development Assistant/Intern for the National Hockey League.When I started with MSG Networks, I was responsible for all digital and interactive content for Tri-State sports audiences, including curating information and identifying opportunities to improve the user experience. I also conducted interviews with talent, optimizing the transcripts to ensure alignment with SEO strategies. During this time, I produced video and audio packages for eight major sports teams, as well as coordinated content development and recording of three podcasts (“This Week in Hockey;” “CenterCourt;” and “Batt’r Up!”). To ensure I understood our audience’s needs, I stayed up to date on what was happening in fan communities with all the major sports teams in the region, as well as for teams from local high schools, colleges, and universities.