Ryan Brookshaw Email & Phone Number

Los Angeles, Ca, Us

My job entails much more than directing Client Vehicle Asset Management projects and operations. I define and ensure integrity, effectiveness, and consistency of brand strategy across market identity, voice, mission, core values and consumer experience. This includes partnering with my C-level Executive Team colleagues to align marketing targets, business goals, IT operations, and corporate mission. I identify, select, and oversee vendors of logistics, mechanical, legal, import, export, and financing services. I also strengthen relationships with clients, colleagues, and outside agencies such as the DMV. In addition, I direct employee on-boarding and training; manage asset lifecycles including acquisitions, logistics, service, and sales; and oversee 22 employees including five direct reports. My contributions include the following:• Optimized value of 160+ Million in Vehicular Assets across three California facilities and two Montana facilities.• Designed and launched comprehensive CRM system equipped to manage 800+ vehicles and 5000+ contacts for 400+ high-net worth clients with individual fleets of one to 50+ vehicles.• Developed procedures and strategies to drive revenues from $1M to $5M per year for startup asset management business catering to high-net-worth clients requiring vehicle fleet management including storage, procurement, portfolio management, and maintenance.• Rolled out all HR processes and tools including ADP payroll system, HR platform, employee handbook, and policies.• Spearheaded brand development by drafting Brand Bible while synchronizing image and messaging of corporate communications, events, and marketing materials.

Vacaville, Ca, Us

In this senior leadership role, I launched and promoted our lifestyle aerospace product by rolling out a variety of Experiential Marketing initiatives. This included launching go-to-market strategies, stewarding department budgets, and hiring and training our marketing team. I developed and aligned brand strategy across sales and marketing functions including market identity, voice, mission, core values, and consumer experience. I also delivered cross-functional market feedback that ensured unified approach to future product development among department heads. Additional responsibilities included creating show stands at aviation industry events and consumer lifestyle venues. In addition, I managed and grew fleet operations including acquisition, logistics, assignment, and dispatch. Finally, I engaged with colleagues to design and source aftermarket accessories, apparel, and merchandise. My key achievements included the following:• Navigated multiple priorities to plan, schedule, and launch 80+ events per year including 30+ annual events.• Successfully managed $50k to 500K budgets while producing 10 photoshoots.• Partnered with C-level executives to align marketing objectives with organizational goals and company mission.• Spearheaded highly effective marketing initiatives that generated deals that created four years of sales backlog.

Vacaville, Ca, Us

I oversaw consumer marketing, advertising, and project budgets while building and managing marketing fleet of 18+ trucks, SUVs, trailers, and airplanes. In addition, I planned and executed consumer facing events including on-location photo shoots and video productions. My ability to liaison with vendors of venues, supplies, design services, promotions, exhibit warehouses, and sponsorships was critical to our success. Finally, I collaborated with administrators to launch lead capture and process systems. Key achievements included:• Spearheaded all phases, from planning to completion, of customer facing product launch events nation-wide.• Led Mobile Event Program design and implementation including proposal development, vendor selection, and launch.• Applied marketing expertise to achieve marquee presence at US's largest general aviation trade show - EAA AirVenture.

Vacaville, Ca, Us

In this role, I directed our marketing program while leading cross-disciplinary teams on multiple projects. This entailed fostering collaboration between Marketing and our Executive Team as well colleagues in sales, finance, HR, engineering, and business operations. Additional contributions included:• Pinpointed and developed solutions to overcome sales and marketing hurdles while improving productivity.• Orchestrated photo shoot and motion picture product placement project logistics and milestones.• Built Master Data Management Strategy using Salesforce.com and teaming with IT to rollout system.• Delivered a critical resource to the Field Sales Organization by partnering sales, marketing, and business development teams to design a ground up consumer flight training program tailored for buyers of ICON aircraft.

Vacaville, Ca, Us