With the help of talented people, I build unique, custom, engaging & dynamic brands while partnering with influential content creators motivated to improve the quality of life of their audiences.

Actively engaged in an executive leadership role providing seasoned insights related to customer acquisition and retention, branding, customer experience, UI/UX and e-commerce sales, product innovation, pricing analysis, email marketing, social media management and other key revenue drivers.Currently leading growth by leveraging a mix of multi-channel marketing promotions, subscription and loyalty programs, community-led storytelling, digital marketing, and product marketing initiatives.RESULTS:• Drove over 30% in top-line sales YOY for 4 years while reducing budget spend and increasing speed to market timelines.• Expertly led the marketing, launch, promotion, sales training, branding, development and deployment of the company's largest product launch ever. This product launch lead to the company's largest sales day and month in company history by over 18X. It is now the top-selling product in just 3 months.• Architected the company's most profitable sales promotions of 10X over typical monthly revenue, while creating top-selling product lines and leading to the company's highest sales for 4 years in a row. Implemented re-targeting programs that created long-term momentum and increased growth through historically slow months.• Boosted subscription enrollment over 300% through extensive pricing analysis, loyalty program development, and massive sales force realignment.• Achieved the company's highest-ever event sales revenue through a combination of pre-event marketing, live audience engagement, real-time SM engagement, experiential opportunities, and on-stage promotion.• Skillfully guided the transformation of a serviced-based revenue model into a proficient consumer packaged goods revenue model by leading significant innovative marketing strategies for growth in the first 6 months.

Expertly led brand growth and content strategy by leveraging digital marketing, ecommerce, social, email and influencer channels to maximize revenue targets. Guided all content development to impact P&L, marketing KPI’s, brand positioning and customer loyalty. Developed efficient processes to shorten time to market, increase brand market share and improve site performance.RESULTS• Drove 82% of annual revenue with ecommerce team via digital marketing strategies focused on SEM, SEO, customer acquisition/retention and SM engagement.• Gained 20K committed repeat customers in 1 year by developing a customer subscription plan with only a 3% churn rate month over month• Average 5X ROAS on promotional collaborations and seasonal sales.• Increased ecommerce order conversion 28% and order value 51% within 3 months by making key site UI/UX improvements• Attained positive profitability and EBITDA in 2018 & 2019

Improved market share, brand content and consumer experience by spearheading the development of a comprehensive brand platform. Defined specific consumer segmentation strategies based on customer surveys, sales and industry data. Directed brand growth opportunities and lead all content development including copywriting, design and vendor partnerships.RESULTS• Increased ecommerce site traffic 11% and conversions 15% via SEO, PPC and development of new customer acquisition funnels• Launched company’s first experiential retail store in Sugarhouse, UT• Developed key vendor relationships contributing to content development & digital marketing performance• Led brand positioning and consumer research culminating in the company’s marketing, communications, PR and branding strategies• Increased ecommerce site traffic 11% and conversions 15% via SEO, PPC and development of new customer acquisition funnels• Launched company’s first retail store and experience lounge in Sugarhouse UT• Received industry awards for store design, product design, and industry event displays• Developed important vendor relationships that played a key role in ongoing content development & digital marketing performance

Skillfully transformed a global company in over 18 countries by re-launching the brand and targeting a new high-growth customer segment. Drove specific consumer research and led localization of brand in each market. Managed local priorities with corporate strategies for market launches by leading and instituting a global Executive Board. Recruited department of 12 individuals and several agency partners to meet global corporate objectives.RESULTS• Increased sales revenue by 15% in 1 year and 18.5% in 2 years through global re-branding efforts and business re-positioning• Improved new customer orders 35% in Japan and 21% in US markets• Oversaw department budgets of $1.5M and event budgets of $100-500K• Marketed, organized, branded and set-up over 20 global events; with the largest attendance of approximately 10K• Developed new product architecture, packaging, design, consumer messaging and sales tools for over 400 products in 6 different languages• Recruited and directed a team of over 16 individuals in 3 global offices while fostering and growing relationships with 5+ agencies (PR, Event, Design) globally• Directed market and consumer research in 4 Global Markets (18 countries)

Reduced cost, improved quality and grew revenues by making internal organizational changes and improving processes. Implemented the development of all B2C and B2B marketing branding, advertising, and sponsorship content. Led all product, event, retail, environmental and corporate brand efforts.RESULTS• Reduced vendor expenses 75% in 6 months by creating in-house agency• Improved project completion time by 50% in under 3 months• Developed key advertising campaigns with professional sports sponsorships• Led all promotion, messaging and content for over 25 events globally

Developed creative marketing strategies with on-brand design for MasterCard, Micron and Microsoft direct mail B-to-C and B-to-B campaigns. I also conducted off-site photo shoots and managed artwork traffic from concept to completion.

Marketing campaigns won local and national accounts including Canyons Ski Resort, Alpha Graphics and Tracy Aviary. This work ran as part of national campaigns, event branding and environmental design.

Quickly and efficiently developed an online launch strategy and campaign for the new 2007 Nissan Pathfinder increasing web traffic, customer engagement and media coverage promoting the newly designed SUV. I also helped resurrect the Energizer Bunny campaign back to its iconic status.

Led creative execution for The Office of National Drug Control Policy online campaigns focused at teens for the 2005-2006 year. Contributed in many aspects of the Dove “Real Beauty” campaign, as well as produced ad campaigns/concepts for Castrol Motor Oil.