Director Of Digital Marketing
License Masters is a California real estate school serving the pre-licensing, post-licensing, and exam preparation market. As the Director of Digital Marketing, I managed all aspects of day-to-day website operation. This included the management of all web development, content creation and management, strategic partnerships, regulatory compliance, SEO optimization, digital marketing, and staff management. I personally spearheaded the development of the highly successful Learning Management System (LMS) for the school, including the user experience (UX) and user interface (UI), and oversaw the creation of the educational courses it managed. I am Google Ads certified, HubSpot Certified, and possess extensive knowledge of tracking key performance indicators (KPI’s) to ensure success in relation to ad spend and website performance.Key Responsibilities & Achievements:• Managed the development of all educational courses and materials used within the LMS. All of these courses had to met strict regulatory guidelines and still be easy to complete for the students.• Developed and executed comprehensive marketing strategies that contributed to consistent year-over-year growth. This included the tracking of online and offline KPI’s to ensure all marketing goals were met.• Identified, negotiated, and secured strategic partnerships which led to significantly increasing revenue and market reach.• Repurposed and published educational offerings onto the Amazon Marketplace vastly expanding product reach.• Drove revenue growth through multi-channel marketing and effective use of CRM software.• Implemented and managed analytic tools to track site performance, marketing channels and return on ad spend (ROAS).• Represented the organization at industry events, conferences, and meetings to build relationships with potential partners.