Ryan Buscemi Email & Phone Number

California, United States

San Diego, California, United States

Working with global CX organization in an effort to improve pipeline efficiencySupporting the world wide DemandGen leadership team in executing their GTM strategy

San Francisco Bay Area

• Rebuilt the Sales Development function from strictly inbound to 100% outbound. Increased quota from 20 to 60 meetings per quarter which enabled the company to achieve a 300% growth in generated pipeline.
• Collaborated cross-functionally along with Head of Sales to reset the SDR organization, structure and goals, which contributed to a 200% increase in SQL's.
• Created a comprehensive framework for measuring the success of the new BDR model, including key metrics, a compensation model, team structure, hiring plan and ideal profile.
• Work closely with the Marketing team to define lead metrics and to develop relevant messaging by persona

Boulder, Colorado, United States

• Targeted IT professionals in K-12, higher education with an API-based, cloud security platform to make online learning safer and more secure
• Successfully recruited and maintained a highly skilled SDR team, building internal career paths while optimizing for the SDR capacity required
• Collaborated with senior leaders in sales and marketing to devise effective strategies for customer acquisition, social selling, account-based marketing, and sales tactics.
• Efficiently managed relationships with external agencies to expand and streamline the SDR function.
• Worked closely with the IT department to implement cutting-edge sales technologies and tools, empowering the team with the latest resources for improved productivity and effectiveness.
• Developed training and development programs covering product knowledge, sales techniques, and objection handling.

Denver, Colorado

• #1 SDR for the year for 2018
• Built a sales pipeline by products/and or services through prospecting and qualifying prospect leads for Enterprise accounts
• Responsibilities included successfully navigating sales and prospecting tools to blueprint accounts, generate intent, schedule sales meetings, and hand off qualified leads to the Account Executive team to close.
• Generated new revenue opportunities through outbound prospecting, involving calling, emailing, social selling and demonstrations
• Ran and assisted in completing marketing and lead generation campaigns
• Conducted detailed and thorough Discovery calls with prospects

San Francisco Bay Area

• Targeted IT professionals responsible for object storage, across select verticals (financial services, media and entertainment, higher education, healthcare) through segmentation and account-based strategies
• Built out the Sales Development Representative (SDR) function in North America and aligned closely with the international business.
• Pioneered a player-coach strategy from the outset, effectively recruiting and guiding top-performing SDRs.
• Introduced efficient tools and streamlined processes to facilitate the scalability of the SDR function.
• Developed compelling content - i.e. call scripts, emails, and nurture sequences that effectively communicated the value of our offerings to potential customers.
• 20% SDR revenue contribution

Tiburon, CA

• Co-Created recruitHSathletes.com - Built a platform that enabled high school baseball and softball players to create a web presence to empower them to intelligently and proactively market themselves to college.
• Oversaw the collection of over a million data points to build a database that allows athletes to view every college baseball team’s stats, every college roster, coach contact information and academic information about.
• Built custom templates to automate the development of a sustained campaign for high school athletes to showcase their video highlights, statistics, team schedules that could be set to send to a specified set of.
• Led all social media promotions for the website and was responsible for onboarding new users to develop their own personal recruiting page and to utilize the resources of the platform.

San Francisco, California

• Responsible for actively supporting the marketing and sales departments in their efforts to boost attendance and generate interest for the highly anticipated Essentials events, World Tours, and the renowned Dreamforce.
• Utilized the power of the Salesforce platform, diligently researching and reaching out to targeted accounts to secure registrations for Dreamforce.
• Possessed extensive training and expertise in SFDC CRM, consistently surpassed the registration target by an impressive 162%.
• Collaborated seamlessly with mentors, teammates, and account executives to create comprehensive reports, craft compelling emails, and effectively target specific accounts.
• Provided selling assistance to over 30 account executives across 5 teams and 5 regions.
• Mentored and trained FutureForce SDR trainees, ensuring their smooth onboarding to the company and role.