Ryan Catania Email & Phone Number

Philadelphia, Pa, Us

Horsham, Pennsylvania, United States

Strategic advisor to the sales and marketing team as well as senior franchise leaders by weaving information from analytics, forecasting, market research and competitive intelligence into actionable strategies and tangible impact.Responsible for strategic support and guidance of business planning, forecasts, brand strategies, and new product launch plans within the Prostate markets.

Titusville, New Jersey, United States

Developed and integrated the US Launch Excellence Medical and Scientific Strategy Readiness Framework through cross functional workshops, assessment of previous launch plans and input from subject matter experts; partnered closely with global counterparts to provide regional input into the development of the Worldwide Medical Launch Excellence FrameworkLed the planning, tracking and execution efforts for launching Tremfya in Ulcerative Colitis and Crohn’s Disease including facilitation… Show more Developed and integrated the US Launch Excellence Medical and Scientific Strategy Readiness Framework through cross functional workshops, assessment of previous launch plans and input from subject matter experts; partnered closely with global counterparts to provide regional input into the development of the Worldwide Medical Launch Excellence FrameworkLed the planning, tracking and execution efforts for launching Tremfya in Ulcerative Colitis and Crohn’s Disease including facilitation of regular cross functional steering committee meetings with senior leaders, tracking and communicating strategic and tactical readiness across the organization resulting, exceeding expectations and benchmarks.Launch Strategy & Execution support for the Neuroscience Integrated Strategy Team, including Aticaprant and Seltorexant. Designed and facilitated multiple workshops to develop cross functional launch plan, identify interdependencies & risk as well as scenario planning around possible launch readiness strategies given uncertain timelines. Coordinated the development of the Launch Readiness Review to the North American Leadership Team.Developed novel tools and techniques to enhance launch planning and execution, including a cloud-based launch planning platform, tools to help therapeutic area leads better understand the product pipeline, improved approaches for prioritization of assets at launch and insightful launch insights and case studies to build capabilities of brand teams. Show less

Raritan, New Jersey, United States

Recognized with a top achievement award as well as 14 peer-recognition awards for leading critical strategic initiatives for executive and global leadership, shaping commercial and portfolio strategies, ensuring excellence in execution, and tracking key operational metrics and organizational impact for the global commercial strategy organization (GCSO) and Janssen.Led the measurement planning and analysis of the 2023 long range financial plan to inform product lifecycle planning… Show more Recognized with a top achievement award as well as 14 peer-recognition awards for leading critical strategic initiatives for executive and global leadership, shaping commercial and portfolio strategies, ensuring excellence in execution, and tracking key operational metrics and organizational impact for the global commercial strategy organization (GCSO) and Janssen.Led the measurement planning and analysis of the 2023 long range financial plan to inform product lifecycle planning, business development and portfolio strategy decision making for early development, late development and inline marketed products. Led the cross-functional, executive sponsored initiative to optimize publication strategy development for improved coordination, role clarity, risk assessment and optimized timing of public disclosures to protect the value of innovation.Implemented structured process and project management tools for cross function and cross regional brand accelerator teams for problem definition and problem-solving workshops to produce the most promising solutions to the biggest worldwide challenges facing the brands.Shepherded the strategic planning for the Drive the Debate initiative, aligning with senior leaders on the charter and scope, working with regional access and policy leaders to develop the strategic priorities and supporting the core team with content and narrative development.Led development of Global Launch Excellence Playbook and Global Governance Process to align global deliverables to the downstream regional inputs and ensure timeliness of strategic choices and a smooth transition of launch preparations.Recruited, onboarded and team of global launch project managers including the systematic evaluation of new tools and platforms to ensure consistency, skill development as well as scope and resource management across all therapeutic areas. Show less

Horsham, Pa

Led a diverse team of high performers to satisfy evolving analytical needs of brand leadership in support of a new product launch, generic competitors and future line indications and product launches.Recognized with 5 Standards of Leadership awards for creating and continuously improving weekly demand tracking deliverables, providing analysis, context and actionable insights from account, provider, patient and payer level data sets to capture the entire brand story. Uncovered key… Show more Led a diverse team of high performers to satisfy evolving analytical needs of brand leadership in support of a new product launch, generic competitors and future line indications and product launches.Recognized with 5 Standards of Leadership awards for creating and continuously improving weekly demand tracking deliverables, providing analysis, context and actionable insights from account, provider, patient and payer level data sets to capture the entire brand story. Uncovered key insights around access, abandonment, affordability and persistency which have impacted brand discussions, directions and strategies.Implemented additional metrics and reporting to provide district level insights around performance, execution, marketplace and access factors. Identified opportunities to improve fulfillment and performance by identifying physicians with favorable affordability populations, leverage specialty pharmacy data to identify in-process fulfillment challenges and subset of target list most likely to adopt. Show less

Horsham, Pennsylvania

Generation of actionable insights and forecasts through the integration of primary market research, secondary data analytics and competitive intelligence in both solid tumor and hematological malignancies.Built tools and resources for field sales and marketing teams to enable fast responses and predictive targeting to maximize efficiency. Was awarded North America and Global James E. Burke Marketing Award in the 'Data Driven Creativity' category for the Implementation of predictive… Show more Generation of actionable insights and forecasts through the integration of primary market research, secondary data analytics and competitive intelligence in both solid tumor and hematological malignancies.Built tools and resources for field sales and marketing teams to enable fast responses and predictive targeting to maximize efficiency. Was awarded North America and Global James E. Burke Marketing Award in the 'Data Driven Creativity' category for the Implementation of predictive targeting to empower and maximize effectiveness of the sales channel.Held leadership roles to improve and track cultural development within the commercial analytics organization, improve integration across functional silos and the improvement of functional capabilities and capacity among analytical colleagues. Received 2 Standard of Leadership awards: One for the implementation of third party governance process to standardize and prioritize utilization of contracted analytical resources and another for the leadership of the cross-campus, cross-therapeutic area Analytics forum to cross pollinate best practices and promote innovation. Show less

Horsham, Pa

Evaluated promotional activity holistically through a commercial mix modeling approach to determine the unique contribution to product demand stemming from each marketing activity and its associated return on investment, uncovering optimal marketing budget allocations.Utilized supervised (discriminant analysis) and unsupervised (various clustering analyses) machine learning techniques on prescriber-level data to create market segmentation strategies.Performed or supervised… Show more Evaluated promotional activity holistically through a commercial mix modeling approach to determine the unique contribution to product demand stemming from each marketing activity and its associated return on investment, uncovering optimal marketing budget allocations.Utilized supervised (discriminant analysis) and unsupervised (various clustering analyses) machine learning techniques on prescriber-level data to create market segmentation strategies.Performed or supervised promotional response modeling to measure physician level responsiveness to call activity to inform sales force optimization, targeting and sizing.Sourcing and adapting innovative techniques and technologies from industry best practices and out-of-industry inspirations to enable the broader analytics organization to build new capabilities and offerings.Received 4 Encore Awards in 2015 for contributions and collaborations, as well as recognition for continued pursuit of innovation. Show less

Titusville, Nj

Perform content-level multivariate analyses to define relationship of digital behaviors with business outcomes within the context of the entire marketing mix, allowing for the optimization between and within promotional campaigns for the CNS, Immunology and Infectious Disease franchises resulting in an average 36% increase in cost efficiency as measure by ROI. Selected as a 2015 Janssen Best Practice.Oversaw the design, development and implementation of web-based budget allocation and… Show more Perform content-level multivariate analyses to define relationship of digital behaviors with business outcomes within the context of the entire marketing mix, allowing for the optimization between and within promotional campaigns for the CNS, Immunology and Infectious Disease franchises resulting in an average 36% increase in cost efficiency as measure by ROI. Selected as a 2015 Janssen Best Practice.Oversaw the design, development and implementation of web-based budget allocation and data analysis support tools to facilitate data-driven digital marketing strategy and planning, as well as performance tracking dashboards to monitor campaigns' and properties' traffic, engagement and ROI in real-time.Developed educational infographics, videos, seminars and hands-on workshops for training analytics and marketing personnel across sectors in the strategic use of digital business intelligence as an innovative source for market research, business analytics and competitive intelligence.Supported brand teams digital marketing strategy through ad hoc analysis with regards to mobile utilization trends, site design and performance, stakeholder journey and experience mapping as well as monitoring broader landscape changes.Received a Standard of Leadership Award in recognition of the Digital Content Valuation, ROI modeling and profit response curve work described above, 4 Encore Awards and a Digital Excellence Award. Show less

Titusville, Nj

Demonstrated learning agility and adaptability by completing projects across the business intelligence disciplines of market research, competitive intelligence and business analytics. Championed innovative methods for capturing and reporting organizational knowledge by building and maintaining the HCV CI Wiki. Established expertise in the visual communication of data based insights, conducting training sessions for the CNS/Virology BA team on data visualization and presentation skills… Show more Demonstrated learning agility and adaptability by completing projects across the business intelligence disciplines of market research, competitive intelligence and business analytics. Championed innovative methods for capturing and reporting organizational knowledge by building and maintaining the HCV CI Wiki. Established expertise in the visual communication of data based insights, conducting training sessions for the CNS/Virology BA team on data visualization and presentation skills. Uncovered novel sources of market insights through the utilization of digital datastreams and "Big Data" such as search volume, website behavior and tracking as well as investment communities and public website information.Received two Standard of Leadership awards in recognition of cross-therapeutic impact of executive information systems and informational dashboards as well as contributions to the successful launch of our hepatitis C product. Received eight encore awards and a Spirit of Innovation Award. Show less

Titusville, Nj

Led a seven person team in the development and implementation of innovative data access and visualization tools, improving and streamlining marketing decisions to increase patient access to products.Created series of eLearning courses to improve organizational knowledge about the contents of healthcare reform.

Utilized Six Sigma Methodology and Project Management training to lead cost reduction and cycle time improvement projects, resulting in over $16M in total savings and scrap reduction through improved process capability evaluation, developing new sample plans and more timely and accurate defect investigation. Managed or contributed to over 70 validation/quality improvement projects to increase manufacturing efficiency and flexibility. In charge of the collection, analyses and… Show more Utilized Six Sigma Methodology and Project Management training to lead cost reduction and cycle time improvement projects, resulting in over $16M in total savings and scrap reduction through improved process capability evaluation, developing new sample plans and more timely and accurate defect investigation. Managed or contributed to over 70 validation/quality improvement projects to increase manufacturing efficiency and flexibility. In charge of the collection, analyses and interpretation of statistical process control data, performing defect analysis, initiating and verifying corrective actions. Initiated standard templates and practices that improve workflow and reduce time spent on repeated tasks. Received recognition for project performance, exceeding expectations, work across business units, commitment to quality and innovation. Completed corporate DMAIC Six Sigma Black Belt Certification. Show less

Managed validation and qualification consulting projects at a variety of pharmaceutical, medical device, diagnostic, and cosmetic companies and internal company projects. Coordinated activities, led project teams, and trained personnel. Developed and Implemented Quality Control System to support validation efforts, procedures include: Software Development Life Cycle, Good Documentation, Change Control, Validation and Study Procedure, Performing Risk Assessments and the applicable forms.… Show more Managed validation and qualification consulting projects at a variety of pharmaceutical, medical device, diagnostic, and cosmetic companies and internal company projects. Coordinated activities, led project teams, and trained personnel. Developed and Implemented Quality Control System to support validation efforts, procedures include: Software Development Life Cycle, Good Documentation, Change Control, Validation and Study Procedure, Performing Risk Assessments and the applicable forms. Trained users on new procedures. Generated and/or executed requirements, protocols, procedures and summary reports. Show less

Mba, Business Administration

Activities and Societies: Yale Healthcare and Life Sciences Club, Yale SOM Hockey Received academic distinction (Top 10%) in 18 courses.

Bs, Biotechnology

Magna Cum Laude, Kellogg’s Scholar