Ryan Cay Wilson Email & Phone Number

Miami/Fort Lauderdale Area

United States

Collaborated with HR, Program Directors, Account Team, and Field Teams managing all logistical planning and executions of bi-monthly onboarding sessions across the US. Continuously created and enhanced educational content as needed with internal and client development.★ Redesigned new hire education and training system to reach 98% retention rate of 65 On Premise Specialists★ Improved field immersion processes and experience bringing faster performance results by monitoring new employee progress with regular support offering additional guidance

South Florida, Indiana, Kentucky

Hired and trained team of 15 On Premise Specialists who drove brand and business initiatives in target accounts through buyer, staff, and consumer facing with education and trial. Fostered and maintained relationships internally and externally with field personnel, agency and client account teams, distributor partners to surpass outlined goals. Thought creatively within framework of the program, to extend and amplify campaign execution.★ Launched national spirits marketing program focusing on 9 brands resulting in +14% of sales volume in 250+ accounts versus +1.5% growth in ROM ★ In second year led the team to generate +9.7% growth over previous year while ROM was down 2.5% ★ Planned and monitored $1.5M+ budget annually ensuring funds were used most efficiently, propelling core brands’ visibility, consumer awareness, and exceeding sales goals

Atlantic Coast

Oversaw 19 full time and part time employees of various field positions that implemented varying marketing strategies across regions in the on, off, and special event premises. Team executed promotional events and produced account programming to increase client revenue. ★ Conducted frequent market visits with team members gaining further insight on trends, account progress, and delivered feedback while meeting with local partners to ensure client satisfaction and rapport★ Managed 10 – 12 varying brand marketing program budgets quarterly; clearly disseminated client billing details to Finance counterparts reducing errors in invoicing and resulting in timely reimbursement★ Drove division to complete goals in 420+ accounts and to execute over 7,000 promotional events★ Produced and presented monthly reports of promotional execution including analysis of intercept, sampling, and conversion rates for Field Marketing VP offering insight to increase overall program measures

Broward And Palm Beach

Liaison between TEAM enterprises, local distributors, and client ensuring agency deliverables were being met and opportunities maximized. Managed planning and execution of consumer sampling and special events in on and off premises for client’s brand portfolio exposure.★ Managed key account relationships in South Florida responsible for increasing sales, visibility, awareness and distribution of client's portfolio★ Created and presented weekly / monthly / quarterly recaps and reports to communicate, successes and opportunities with goals and KPIs with local client sales and marketing teams to continue devising methods in adding value to their investments★ Drove client's 'picture of success' standards by introducing and selling in new brands, presenting programming for existing brands, and identifying opportunities which significantly increased account scores ★ In addition to the full time Area Lead, supervised team of 40+ promotional specialists, including recruitment, training, development and retention leading to award of “Best in Class” Top 5 Managers in 2014 by VP of Field Marketing

Fort Lauderdale

Assistant to the Chief Financial Officer and Finance Department.★ Processed personal expense reports, assembled and edited Management Report Book, and maintained all department files electronically★ Verified and processed tax and new hire documents for 4000+ subcontractors and vendors★ Served as the point of contact for all payment inquiries / issues for all sub-contractors and for 400+ TEAM field employees regarding online data capture system, tax forms, and vendor check requests

Fort Lauderdale-West Palm Beach

South Florida

Maximize retail awareness and sales of client's products by conducting weekly visits that include guaranteeing best visual presentation by stocking, facing, and pricing products; scanning and reporting stock levels; performing POG resets.