STUDSON was founded to bring a safer & more innovative head protection to the construction industry. After identifying there has been very little innovation since the hard hat was invented in 1919, we sought out to develop, better personal protective equipment for construction workers and industrial trades.Our Mission: Save lives and reduce severity of accidents in the construction industry, by combining the most innovative materials and progressive design to deliver the safest, most functional head protection possible.

Drove sales by identifying, buying and merchandising compelling product assortments, in order to maximize revenue and margin.Top contributor YOY, responsible for over 30% of the total revenue from $12M to over $65M in less than 3 years.Worked closely with merchandise planners to define OTB, forecasts as well as quarterly demand plans.Outlined marketing initiatives to create excitement and targeted messaging around key products, brands and merchandising stories.Negotiated with vendors for best pricing and payment terms in order to maximize gross margins.Merchandised product assortments to capitalize on sell-thru and revenue targets.Managed pricing and markdown cadence to achieve highest sell through, while maintaining highest margins during product lifecycle.Created SMU’s and strategic programs in order to target seasonal launches and meet financial targets.Attended trade shows (OR, SIA, Surf Expo and CES) to meet with accounts and prospect new brands, trends and network with industry professionals.Managed three direct reports and lead weekly sales and merchandising meetings for a team of ten.

Developed territory and pipeline through networking, customer relations, technical support and trade shows.Provided professional, technical product support and immediate resolution.Increased revenue by selling emerging technology and solutions to new prospective firms as well as existing client base.Built relationships and increased personal knowledge of the financial industry as well as SEC and Finra regulations to provide direction to clients and prospects.

Defined and launched a brand of consumer electronic accessories and gaming components. Managed every aspect of the brand and product life cycle from concept to commercialization.Developed branding strategy and initiatives to gain market share in the consumer electronics marketplace.Created quarterly product range, targeting key technologies, price points and costing structure.Proposed and implemented merchandising programs for specialty, mass merchant and non-traditional retail channels. Directed web designers to build website to represent our brand while defining and implementing SEO & SEM strategy to grow e-commerce. Directed graphic design firm to create packaging designs, product brochures, collateral, print ads and sell sheets.Developed key International supplier relationships and perform QA analysis at each site in Shenzhen City, China before securing relationships with suppliers.Created sell-in materials including presentations, samples, merchandising options and quarterly competitive analysis. Drive sales with specialty CE retailers including Fry's, Micro Center Electronics and Menards.Worked with one of the leaders in eco friendlier packaging being one of the first companies to market with green packaging in the CE space.

Sports Marketing ~ Footwear, Apparel, Alpine and NordicImplemented sports marketing platform to grow market share and increase revenue in core outdoor markets.Managed sports marketing initiatives: athletes, events, and grassroots promotions.Drove brand initiatives and increased market share through a variety of sales and marketing programs.Implemented grassroots tour to promote footwear/apparel in the Salomon trail category (30 stops Nationwide and over 100,000 impressions) Recruited and managed the 2007 Salomon trail running team (1st and 3rd Transrockies, 5 Ultra Wins, 4th Wasatch 100, 6th Western States 100).Negotiated key athlete and event sponsorship to directly gain brand recognition and credibility in the trail running community.Integral in the launch and sell through of the Speedcross (Outside Magazine's best in class) and XT Wings (Spring '08 release).Balanced the budgets for sponsorship and travel ($500,000).Forecasted the product buy for athlete and event sponsorship. Developed content and copy for PR agency to portray our technologies and results to the trade.

Provided marketing, sales, and product development support to the management team.Designed and implemented a retail account survey, which resulted in key data that drove product line selections and sales efforts. Developed a sales analysis program that provided actionable data by SKUPlayed an integral part in ski testing that drove product design and development.