Wunderman Thompson and VMLY&R have undergone a rebranding process and are now consolidated under the name VML, operating as one connected, creative company. VML brings together two highly acclaimed creative agencies, each renowned for their exceptional commerce and customer experience practices. With more than 30,000 employees across 60-plus markets worldwide, VML is poised to deliver unparalleled creative solutions on a global scale.

Gorilla Group, a Wunderman Thompson Commerce and Technology Company, provides world class end to end Commerce services for direct to consumer and B2B sites + the strategy, tools and services to drive transactions for brands and manufacturers through Amazon and other Marketplaces, Retail Media, Shopper and Social channels as well, providing an end-to-end digital commerce solution.Wunderman Thompson Commerce eRetail division merged with Gorilla Group in January 2022. Gorilla Group merged with and rebranded as part of Wunderman Thompson Commerce and Technology in March 2023.

Marketplace Ignition plans and executes operational marketing strategy for brands and manufacturers for Amazon Marketplace, Amazon Retail, Amazon Global and Amazon Business as well as Walmart Marketplace, Jet.com and eBay. With over 120 years of combined working-inside-Amazon experience, and another 80+ combined years of working at brands and retailers selling in to Amazon as a Vendor or on Amazon as a Seller, challenges our clients face are handled efficiently and effectively by our team of consultants because of this first-hand experience. Our consulting team expertly manages specific strategies, like Amazon 1P/3P hybrid seller management, and also programs, like Amazon Marketing Services (AMS) and Sponsored Products within these channels. Our highly skilled team of specialists, analysts, account directors, and senior operations and ecommerce strategists execute first-party vendor and third-party marketplace planning and strategy, on-boarding, account optimization and execution, product content creation, content consulting and reputation management, MAP strategy, implementation and enforcement, Amazon FBA strategy and on-boarding, new relationship development and relationship management on behalf of an impressive cross-category set of IR 500 and global brands.

Responsible for assisting and directing the marketing, and merchandising for Bedding.com, SelectDrapes.com and SelectRugs.com units. Handle day to day and strategic planning for CSE campaigns, affiliate programs, and SEM campaigns across the organization. Responsible for product selection/offering, curation, and vendor management. Have worked to turn whole business units around and become profitable, and reduced costs and improved marketing efforts to boost ROI. Currently managing a long term project for multi-site platform replacement using Magento. Work closely with Engineering to resolve issues and bugs within the platform, and to introduce new features and functionality for our platform via agile development practices.- Manage team of website marketing/merchandisers that run 3 domains- Improve on-site performance to improve sales, conversion rates, and merchandise margins- Optimize marketing performance (CSE and SEM) to organization KPI goals- Lead platform enhancements and fixes for .NET platform using Microsoft Team Foundation Server- Act as business owner in cross-functional Scrum Team using agile development- Push best practices and solutions for efficiency across divisions leading to improved PNL

Responsible for the design of SingleFeed product and roadmap, overseeing the integration of SingleFeed technologies into Vendio solutions, and liaison with comparison shopping engines. Introduced and integrated new technologies and services to the Vendio suite of products such as Google Apps and Salesforce. Work closely with a cross-functional team including support, engineering, sales, finance, and C level members of Vendio to enable sellers to grow their businesses online via comparison shopping engine channels.- Integrated product into Vendio tools and platform to grow customer base- Communicate and train employees across all divisions on product, and industry/space- Conduct client surveys and collected feedback to improve product features/functionality- Assisted with product marketing campaigns - organize tradeshows, hosted partner webinars, provided content and copy.- Lead partnership relationships with leading marketplaces and channels including Google, Amazon, eBay

Developed a full service division of the company to offer managed account services. Work closely with several large eCommerce brands and retailers to manage and maintain their CSE campaigns. Responsible for over $5M in client revenues.- Account strategy and support- Generate in depth reporting for clients- Optimize account performance to client KPI's- Perform account and data feed optimizations- Assist with managing CSE relationships

SingleFeed helps online merchants succeed on the shopping engines by delivering optimized data feeds to the highest quality shopping engines like Become, Google Product Search, Shopzilla and Bing. With my personal experience at a large eCommerce company and client of SingleFeed, I am well versed with many aspects of eCommerce.- Significant contributor in reaching profitability- Created sales and lead generation processes and strategies- Develop and maintain agency and partner relationships- Perform online and offline marketing activities (blogging, email newsletters, industry conferences)- Developed several ecommerce platform integrations- Manage website content and multiple blogs- Administer and utilize SalesForce, JIRA, Google Apps & Zendesk

• Successfully developed, implemented and optimized paid search campaigns on Google AdWords, Yahoo, MSN and other appropriate search engines.• Implemented Third Party Bid Management tools and third party analytical software.• Directed the addition of Comparison Shopping Engines (CSE’s) to compete on top tier retail products to insure visibility and sales.• Developed a highly successful affiliate marketing program.• Successfully developed and integrated Google Checkout pixel tracking solutions for tracking sales between third parties• Internet Retailer Hot 100 Retailer, 2008• Internet Retailer Speaker, 2008