Sr. Manager, Brand Advertising
CurrentCurrently overseeing the strategic and creative development of high-impact advertising campaigns for Direct Energy, I manage a comprehensive range of channels, including TV, Radio, Streaming Radio, Out-of-Home (OOH), Paid Social Media, Connected TV (CTV), online video, mobile, and social media. By aligning creative advertising with business objectives, I ensure that each campaign delivers maximum ROI and drives brand engagement. My approach integrates data-driven insights to connect with consumers across diverse touchpoints and strengthen Direct Energy's leadership in the utility market.