- Oversaw all marketing responsibilities for a $60MM financial organization, deploying an aggressive multi-platform, multimedia marketing campaign which directly led to a $21MM (34%) increase of sales from in under one year.- Led a cross-functional team of 9 project managers supporting more than 100 resources (contract, SME, etc), ensuring a team KPI achievement of >95% and a staff retention rate of 100% during time led.- Managed an ad spend of more than $500,000 a year, currently scaled to ramp up to $5MM by 2023 and optimized market spending initiatives, currently seeing an average spend ROI of greater than $5 in revenue for every $1 spent.- Implemented a full rebranding initiative which propelled all brand marketing metrics to all-time highs, including 1.5M+ ad impressions, a full website redesign, and a full spectrum social media and online presence.- Acted as the organization’s key point of contact for venture capital initiatives, creating market plans, pitch deck, and helping secure more than $1.8MM in new venture capital within the first year.- Spearheaded a series of cost-optimization initiatives, including outsourcing key roles and bringing others in house ($250,000/yr savings), optimizing marketing analytics through automation (20% ROI increase for spend).- Responsible for product development and overall marketing strategy for the ONEFUND mobile application, overseeing lifecycle development from predesign through user experience and key deliverables, managing all subcontractors.- Curated and created content in collaboration with marketing team to create a seamless user story and sales journey for clients through deliberately selected multimedia content.

- Oversaw the successful growth of the market organization by more than 400% over 2 years through the development of clear marketing funnels and targeted demographic-based campaigns that delivered 1000s of hot leads.- Supported a portfolio of SME and Fortune 1000 clients in marketing consulting, social media management, sales funnel development and go-to-market strategy, maintaining an average ROI of 4:1 for client accounts.- Led a team of 5 marketing specialists responsible for direct client services and overall client market strategy, training the staff on Agile methodology, increasing productivity and collaboration by more than 30%.- Oversaw GravityList’s rebranding strategy and overall acquisition strategy, increasing sales by more than 20% within the first year of implementation.

- Created marketing content that was utilized by a portfolio of Fortune 1000 clients, averaging more than 1MM+ impressions for several pieces of curated content, generating more than $400MM per year in sales for book of business.- Delivered exemplary client services, consistently outperforming peers and serving an organization-high client retention rate of 95%+ and client satisfaction rate of 100%.- Produced original video content, working with producers, designers, and art specialists and acted as chief liaison and market strategist for major clients such as Four Seasons, Shopify, CNN, etc.