At SuperOrdinary, I have played a key role in establishing and leading the operations and technology teams, driving significant growth and efficiency as we expanded into the US Amazon marketplace.Key Achievements:Operational Excellence:• Achieved a 95%+ in-stock rate and minimized inventory shrinkage.• More than doubled warehouse throughput while keeping labor increases minimal.• Maintained a 100% employee retention rate within my team.Revenue Growth:• Contributed to the company's substantial revenue growth within a few years.• Enabled over 100% annual growth with modest labor cost increases through custom warehouse tools and technologies.Technological Advancements:• Directed the development and implementation of custom warehouse tools for inventory accuracy and throughput.• Oversaw the creation of a business intelligence platform for critical data and insights.• Led the establishment of a forecasting module with custom algorithms.• Guided the implementation of a brand protection module to monitor and remove unauthorized sellers.• Directed the development of account health monitoring systems with AI-assisted responses.• Managed the integration of custom ERP systems for accurate inventory synchronization.Leadership and Team Building:• Built and led a high-performing team, fostering autonomy and accountability.• Provided strategic direction and support, enabling team members to excel.At SuperOrdinary, my contributions have been pivotal in scaling operations, driving technological innovation, and achieving significant business growth. My expertise in operations management, technology implementation, and strategic leadership has been crucial to the company's success and expansion in the competitive Amazon marketplace.

In 2019, I co-founded Blackthorne Brand Partners, a SaaS company specializing in Minimum Advertised Price (MAP) compliance monitoring for brands.Key Achievements:Product Development:•Spearheaded the creation of a MAP tracking software that scraped various e-commerce sites to ensure pricing compliance.•Developed a proprietary "brand harm" algorithm, taking into account factors such as inventory position, discount levels, and distribution channels to identify and notify sellers out of compliance.•Led the feature roadmap, interfacing with clients and prospective clients to ensure the product met market needs.Sales and Business Development:•Focused on business development and client interactions, growing the client base and enhancing product offerings based on client feedback.•Developed and executed go-to-market strategies to attract and retain clients, positioning the company as a leader in MAP compliance solutions.Team Leadership:•Built and led a team dedicated to identifying anonymous sellers and ensuring thorough MAP compliance monitoring.•Collaborated closely with the technical co-founder to align product development with market demands and business goals.Acquisition:•Successfully positioned BBP for acquisition in 2021, leveraging its unique technology and innovative solutions.•The company's proprietary technology and custom algorithms were key factors in the acquisition by a competitor.At Blackthorne, I focused on driving product innovation, ensuring client satisfaction, and building a robust SaaS platform for MAP compliance. My experience in product management, business development, and team leadership contributed to the successful growth and eventual acquisition of the company.

At Nixon, I oversaw global marketplaces for Nixon and Adidas Watches, including Amazon US, Canada, Mexico, UK, EU, and Japan, as well as Rakuten in Japan and T-Mall in China. I led the transition from a 1P (Vendor Central) to a 3P (Seller Central) model on Amazon, driving significant revenue and profit growth.Key Achievements:Transition to 3P Model:• Removed unauthorized and counterfeit sellers from the platform.• Managed a wind-down period for authorized sellers to sell through inventory.• Shifted SKUs from 1P to 3P, fully transitioning the company.• Resulted in a doubling of revenue recognition and a 15% increase in profit margins, with improved cash flow and enhanced traffic and conversion rates.International Market Launches:• Launched Nixon in five EU countries (Germany, UK, Italy, Spain, France) with translated listings and native language ad campaigns.• Implemented selective distribution agreements to manage resellers while adhering to EU laws.• Launched Nixon on T-Mall in China, selecting an agency partner, building a local team, and opening a flagship store.Cross-Functional Collaboration:• Coordinated with local teams to align marketing and sales strategies.• Worked with demand planning, logistics, and warehouse teams to allocate inventory and maintain stock levels.• Ran effective ad campaigns, including Amazon sponsored products, sponsored brands, and DSP.Financial Management:• Managed the marketplace budget and P&L, including forecasting, cost management, and vendor negotiations.• Consistently outperformed targets, even during the transition period.At Nixon, I focused on driving growth and profitability in global marketplaces, leveraging strategic transitions and international expansion to achieve substantial business outcomes.

As a founder and CEO of FBAforward, I established one of the first 3PL companies tailored for Amazon sellers, allowing them to fully outsource their supply chain and logistics. Starting from my garage, we built an amazing team and grew the company into a thriving e-commerce business with multiple warehouses and a strong customer base.Key Achievements:•Scaling Operations: Transitioned from a “garage startup” to a fully operational warehouse within six months, surpassing $1 million in annual revenue within the first year.•Customer Impact: Onboarded over 3,000 clients, with over 50% of new business coming from referrals due to high customer satisfaction.•Innovation and Automation: Developed a proprietary order management and processing system using no-code tools like Zapier, automating key processes and enhancing operational efficiency.•Team Leadership: Created a collaborative and empowering work environment, helping team members to take initiative and grow within the company.•Strategic Growth: Secured a seven-figure seed round which was instrumental in scaling operations and expanding service offerings.•Technology and Efficiency: Oversaw the development of a custom warehouse management system for inventory tracking and work order management, reducing downtime and improving visibility into order backlog and employee performance.At FBAforward, I focused on delivering innovative logistics solutions, building a strong team culture, and driving continuous improvement in operations. My experience in e-commerce, supply chain management, and process automation allowed the company to scale rapidly and achieve significant growth and operational efficiency.