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As a seasoned marketing strategist, I specialize in consulting niche business owners and CEOs, helping them navigate the unique challenges and opportunities in their specialized markets. My expertise lies in providing strategic insights, crafting innovative marketing strategies, and understanding the intricacies of ultra-niche industries.With a proven track record at industry-leading companies like Paperlike and Shed Suite, I have honed my ability to understand and amplify the distinct voices of niche brands. At Paperlike, I built much of the content marketing team from scratch, significantly enhancing the company's brand visibility and customer engagement. At Shed Suite, I am currently advising on the development of marketing strategies to enable the company to reach its target audience with precision and creativity.In addition to my corporate experience, I founded and grew Coworking Insights, a niche content website focused on the coworking industry. Starting in 2015, I built the platform into a valuable resource, ultimately selling it to Coworker.com in 2017. This experience underscored my ability to identify market needs, create compelling content, and develop a brand that resonates with its audience.My approach centers on creative thinking, deep audience understanding, and thorough competitive analysis. I excel in content marketing, but have a broad skill set that spans various marketing areas. I provide hands-on guidance to initiate marketing efforts, then help clients transition to specialized professionals who can further develop each marketing domain. This ensures that business owners and CEOs have the best possible support to achieve their goals.Whether it's developing comprehensive content strategies, optimizing digital presence, or fostering a culture of collaboration and creativity, I am dedicated to helping niche businesses find their unique voice and thrive in their specialized markets.
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Marketing And Content DirectorShed SuiteUnited States
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FounderPath Sep 2024 - Present- Building the MVP for Path, an app to help people with ADHD live more purposeful lives.- Testing market validity through a landing page and lead generation flow.- Designing initial UI screens- Learning the tech stack to handle development independently if a CTO isn’t found.- Bootstrapping the development process and actively seeking a technical co-founder to join the team.
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Marketing Content ManagerShed Suite Jan 2023 - PresentSarasota, Florida, UsAs the Content Marketing Manager at Shed Suite, I have taken on the responsibility of managing nearly all marketing activities from the Founder/CEO, helping the company achieve growth and expand its brand presence. My key responsibilities and achievements include:- Migrating the marketing website to Webflow, ensuring an improved user experience and easier content management for the team.- Developing and executing a comprehensive content strategy centered around in-depth interviews with customers, leveraging their insights and experiences to create valuable content.- Producing a diverse range of content, such as articles, guides, and social media posts, tailored to different audience segments and platforms for maximum engagement.- Collaborating closely with the CEO and other team members to align marketing initiatives with business goals and optimize the overall marketing strategy.- Monitoring and analyzing the performance of marketing campaigns to identify opportunities for improvement and drive continuous growth.By implementing a customer-centric content strategy and streamlining the marketing process, I am committed to driving success for Shed Suite and establishing it as a leader in its industry.
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Head Of MarketingAstropad Mar 2022 - Aug 2022Minneapolis, Mn, UsAs the Head of Marketing at Astropad, I was responsible for leading and expanding the marketing team with a focus on content marketing and driving growth for the company. My key achievements during my tenure include:- Developing and launching a monthly newsletter, featuring unique and engaging content tailored to our core audience, resulting in increased brand loyalty and user engagement.- Revitalizing the company blog by creating and publishing high-quality, SEO-centric articles, leading to improved organic search rankings and increased website traffic.- Hiring and managing a talented team of content editor, writer, and designer to support the company's content initiatives and ensure the delivery of top-notch materials.- Overseeing the refresh of advertising campaigns on Google, Facebook, and Instagram, optimizing ad performance and enhancing the company's online presence.- Playing a pivotal role in the launch of Astropad Studio on PC and participating in a new product launch on Kickstarter, handling tasks such as strategy development, copywriting, editing, asset sourcing, partnerships, and influencer relationship management.Despite my short tenure due to an unfortunate economic downturn resulting in layoffs, I made significant contributions to Astropad's marketing efforts and laid the groundwork for future growth and success. -
Content DirectorPaperlike Apr 2019 - Mar 2022Hamburg, Hamburg, DePaperlike is the world's #1 screen protector for iPad note-takers and digital artists that want the feel of paper in a digital world. Originally brought on to write a few interview articles for the existing blog, I was quickly given ownership over Paperlike's entire content strategy and the content production process. I have scaled our content efforts rapidly since early 2020. I've done this by hiring new talent, including a content writer and SEO strategist, a social media/community manager, a front-end web and graphic designer, and experimented with YouTube creators. We typically rank for our content's target keywords and have many top performing content pieces. We've seen consistent organic traffic growth with the adoption of new strategies. At Paperlike, I've learned to recognize talent and bring it onto the team. Now, I'm focusing on becoming a better manager and helping our team members make the most of those talents. -
EditorJudge.Me Nov 2018 - May 2020London, GbBrought on to launch Judge.me's first blog and build up brand awareness and authority. Started by executing a content strategy that involved regular, in-depth articles targeted at the ecommerce industry. We quickly pivoted to in-depth interview articles with Shopify entrepreneurs, experts, and influencers. In May 2019, I spearheaded a full redesign of the blog and migrated all content from Wordpress to Webflow. Plans to introduce a podcast and other media are in the works. Judge.me has grown from 10K customers to 15K in the time we started the blog, with nearly zero ad spend. -
Content DirectorHabu Oct 2016 - Apr 2019Bristol, England, GbMarketing strategy and implementation for global SaaS product in the coworking and flexible office management industry. We use a suite of modern, as well as tried and true, tools to find and engage our customers, build brand awareness among our target audiences, and analyze marketing and conversion data. -
Founder And Chief EditorCoworking Insights Dec 2015 - Nov 2018Toronto, CaCoworking Insights was sold to Coworker.com in 2017.Founded to provide in-depth and actionable information about starting and managing coworking spaces, Coworking Insights is a publishing platform for sharing valuable insights learned from the trenches in the coworking world. We publish articles and comprehensive guides on topics ranging from community building and sales to operational systems and program management. In addition to publishing, we work on special projects that range from coworking retreats to launching and partnering on new spaces. -
Education And Events ManagerParisoma Nov 2015 - Mar 2016San Francisco, Ca, UsAs the Education & Events Manager I research, strategize, curate, and execute high quality and content-driven experiences for those committed to growth and learning. We focus on these specific content areas: entrepreneurship, design, technology, and wellness. I do instructor and speaker outreach, course and content marketing, and partnership building. I'm building a process-driven approach to partner with the Bay Area's greatest thought leaders and ensure content is relevant to our members and the greater community. -
Operations Consultant/General ManagerStartuphouse Jul 2015 - Nov 2015San Francisco, Ca, UsOriginally tasked to launch and scale new location for StartupHouse. When the deal fell through, I pivoted to collaborate with CEO on building and managing technical systems for current space. Business development, events, and ongoing sales. -
Operations DirectorImpact Hub Salt Lake Jul 2014 - Jul 2015Salt Lake City, Ut, UsAs the Operations Director, it was my responsibility to ensure business operations run as smoothly as possible with the provided resources, and to advise the redistribution and acquisition of additional resources should the need arise. Along with my team, I developed and maintained organizational infrastructure (network, IT, systems, processes, inventory, strategy, membership, etc). I have also executed marketing strategies, produced marketing and communications collateral, managed and assisted with events and fundraisers, secured corporate sponsorships, and assisted with member recruitment. -
Marketing ManagerImpact Hub Salt Lake Sep 2013 - Aug 2014Salt Lake City, Ut, UsBuilt and managed ongoing marketing channels to spread awareness for our launch. Continued this role through launch and beyond. Created sales/marketing copy and designed assets for digital and print marketing. Built and managed social media accounts. Built and managed website.
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Operations ManagerImpact Hub Salt Lake Jan 2014 - Jul 2014Salt Lake City, Ut, UsTook on all technical needs and built our member management systems in anticipation of and throughout our launch. Implemented recurring billing, member management, and resource management system. Planned and ran community events. Conducted tours and on-boarding of new members. Handled daily member needs.
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Online Content StrategistClearlink Jan 2012 - Aug 2013Draper, Ut, UsDeveloped website strategies, coordinated projects with designers, copywriters, developers, SEO, PPC. Planned videos, wire-framed landing pages, planned infographics, wrote copy, edited copy, managed projects, started a book club, and analyzed brand data. Outlined and strategized affiliate websites for ATT, Verizon, Dish, DIRECTV, Frontier, CenturyLink.
Ryan Chatterton Skills
Ryan Chatterton Education Details
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Salt Lake Community CollegeEconomics
Frequently Asked Questions about Ryan Chatterton
What company does Ryan Chatterton work for?
Ryan Chatterton works for Shed Suite
What is Ryan Chatterton's role at the current company?
Ryan Chatterton's current role is Marketing and Content Director.
What is Ryan Chatterton's email address?
Ryan Chatterton's email address is ry****@****pad.com
What is Ryan Chatterton's direct phone number?
Ryan Chatterton's direct phone number is +4411729*****
What schools did Ryan Chatterton attend?
Ryan Chatterton attended Salt Lake Community College.
What are some of Ryan Chatterton's interests?
Ryan Chatterton has interest in Writing, Food, History, Google Chrome, Npr, Start Up Consulting, Education, Environment, Science And Technology, In N Out Burger (Fast Food Chain).
What skills is Ryan Chatterton known for?
Ryan Chatterton has skills like Marketing Strategy, Start Ups, Social Media, Social Media Marketing, Event Planning, Public Speaking, Project Management, Event Management, Content Strategy, Social Networking, User Experience, Digital Marketing.
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