Ryan Cheok Email & Phone Number

Singapore

Singapore

Singapore

• Conducted comprehensive market research and competitor analysis using platforms like Mintel's GNPD, Flavorscape AI, and Innova to identify new product launches, flavor combinations, archetypes and consumer need states.• Conducted physical store checks, both locally and overseas, to gain knowledge on emerging trends, players, retail channels and consumer culture and turned them into actionable insights in the form of a scouting report.• Managed the retrieval system, storage, and preservation of competitor and Ferrero products for analysis and reporting purposes.• Provided direction and methodologies to evaluate shelf-life curves for tropical products based on trade characteristics and consumer habits.• Managed the delivery process of products to and from the Innovation Centre (IC) and oversaw custom procedures.• Organized and managed tasting sessions for internal prototypes and market samples, performed sensorial analysis, and presented the results in a final report.• Presented findings and reports to the Ferrero Singapore IC Managing Director and/or relevant function for further consideration and decision-making.

Singapore

• Conducted sensory evaluation tests and sensory panel training for product prototypes and existing market products in Savory, Beverage and Sweet Goods categories.• Attained sensory acuity through sensory descriptor training of mint, tea, coffee, various families of fruits, alcoholic beverages, cola beverages, instant chicken noodle soup and mouthfeel of non-dairy creamer. • Participated as an internal panellist in the roundtable descriptive evaluation of cola and instant chicken noodles.• Consolidated survey data part of a consumer preference study during COVID-19 pandemic and generated actionable insights to streamline product development specific to consumer needs in the pandemic.• Acquired market research skills using tools such as Euromonitor Passport and Mintel GNPD and applied them in generating ideas for innovative consumer products specific to the region during COVID-19.

Bachelor Of Science - Bs, Chemistry

Bachelor of Science with Honours (Distinction) in Chemistry Cumulative Average Point: 4.18 AY 2017/18 NUS Science RAG & Flag - Performer.

Non-Graduating Programme (Student Exchange), Chemistry

Attended 10-week Fall Quarter Exchange Programme in UCSB. Courses included Organic Spectroscopy, Synthetic Organic Reactions, Biochemistry.

Singapore-Cambridge General Certificate Of Education Advanced Level, Sciences, 85/90 Rank Points

Activities and Societies: Volleyball Albert House Committee2013 Albert House Sports Secretary