Marketing leader with over 10 years of experience in growth marketing, branding, and go-to-market strategies for direct-to-consumer companies. I use data-driven insights to reduce acquisition costs, improve marketing ROI, and maximize customer lifetime value.✅ Led go-to-market strategy of a Canadian golf e-commerce brand, growing annual revenue $5M by implementing hybrid brand awareness and acquisition campaigns.✅ Introduced omni-channel marketing plan at truLOCAL - leading to 86% growth in new customers, 53% improvement in advertising ROI, and a 23% reduction in customer attrition✅ Implemented robust email marketing strategy for multiple brands that reached upwards of two million subscribers and drove annual ecommerce revenue of over $24 million✅ Transformed marketing strategy of daily deal site WagJag, and managed $3M annual revenue stream for clients such as McDonalds, Nissan, and Fiat Chrysler. ✅ Launched marketing strategy for a new Ontario public service initiative that reached over 2 million stakeholders within the first three months