Ryan C. Email & Phone Number

Ontario, Ca

✅ I’m responsible for the development and implementation of truLOCAL’s growth marketing campaigns and associated strategies for customer acquisition and retention. This includes marketing oversight of all aspects of our ecommerce business, including the channel mix, customer journey, content direction, and partnerships (corporate, vendor). 👉 Revamped email strategy making it a key acquisition driver with a 180% increase in average monthly new customer acquisition. 👉 Halted underperforming paid campaigns which increased return on ad spend (ROAS) by 46% and improved new customer cost per acquisition by 53% within 12 months.

Toronto, Ontario, Ca

✅ Implemented new marketing initiatives to scale customer growth for multiple key brands. Launched paid advertising channels and drip email marketing strategies. Developed key partnerships with major brands including McDonalds, Fiat Chrysler, WestJet, and more. 👉 Oversaw go-to-market and scaling strategy of Canadian golf e-commerce brand JustGolfStuff brand, leading to 500% revenue growth. e Marketplace. Achieved over 500% growth in customer base and driven $1.3M+ in monthly revenue.👉 Transformed marketing strategy of daily deal site WagJag, resulting in 40% increase in new marketplace customers.

Richmond Hill, On, Ca

✅ Developed and implemented the brand identity and communication strategy including media relations, promotions, content creation, and digital marketing. Created multi-channel collateral distributed in-store and digitally, and drafted guidelines for online posts.

✅ Led large and complex communication campaigns through innovative marketing and communication techniques to drive client engagement – planned & executed integrated communication plans & provided counsel to management on strategic initiatives.👉 Launched an electronic newsletter catering to key partner stakeholders and general consumers that generated over 30% engagement within the first 3 months.

✅ Facilitated communication planning and relationship-building to drive the delivery of programs in support of strategic initiatives to a younger audience. Devised social media strategy and produced web-optimized content. Conducted research on public interests to develop informed strategic and marketing plans.👉 Launched promotion for a major new initiative to stimulate young entrepreneurs that led to a 35% increase in entrants compared to the previous year.

Toronto, On, Ca