With my background in advertising, branding and marketing for commercial clients, I contribute my expertise to Tocco Toscano as the current head of branding and marketing. Responsible for their most recent rebrand and revamp, I am also the Chief Executive Officer for Faire Collective. Returning from Australia in 2014, I have taken on strategic marketing and business development roles in various industries, most recently as Head of Marketing at Quandoo SG, a global restaurant reservations platform, where I oversaw the brand’s local marketing efforts. This was not before taking on a business development role, where I successfully ranked in the top 3 of sales globally. With FAIRE known as a feedback aware brand, I am also responsible for consumer engagement and being mindful and sensitive to consumer feedback to translate them into market insights and developments for the brand. Responsible for the brand shifts for Faire to evolve into a lifestyle company that is both inclusive and gender neutral, I am currently responsible for managing the brand image and building a unique product DNA while increasing its brand value.