Ryan Clinkscales Email & Phone Number

Boston, Ma, Us

Baltimore, Maryland, Us

Expanded responsibilities encompass my previous global role, plus direct oversight of the Americas' DTC and Wholesale teams, as well as accountability for business and retail strategy across the US, Canada, and LATAM.

Baltimore, Maryland, Us

Established the VM team as a profit driving function by re-positioning the global team as a regional resource and creating a new operating model.Drive consumer demand by launching the “Seasonal Creative Direction” function that anticipates future trends and opportunities to create a clear direction for future seasonal floor-sets and translates this vision into integrated sell-in guidelines. Additionally, this function identifies and synthesizes consumer insights to curate product presentations, enhance key looks for retail, elevate key franchise destinations and simplify and amplify our storytelling at retail.Drive digital transformation by Integrating and elevating a new “VM Innovation” function that drives VM digitization throughout the go-to-market process by working with cross-functional partners to identify VM needs and drive best practices for Virtual Retail Platforms, and future platforms that enable industry leading sell-in and sell-out. This function also helps transform the way we reach our customers and consumers through unique digital and virtual brand experiences for wholesale accounts and DTC buyers and partners and is the key VM partner for regional digital sell-in, digital sell-in training, and digital GTM change management. Developed the strategic framework for VM within UA.com by creating a “VM Style & E-comm” function that linked physical and digital stories to help connect the dots for our omni consumer. Additionally, this team provides direction for expanded assortments that support key seasonal stories and establishes how products will be displayed on site, such as homepage, grid pages, collections, or individual products. This new function also supports physical retail by identifying in-season, on trend capsules and enhanced looks that help position the brand as a premium and relevant brand for our target consumer.

Boston, Ma, Us

Drove organizational change in the way product and marketing lands at retail by influencing merchandising teams and business units to change the way they select product and to identify cross-functional curated product stories that can be brought to life in a consumer focused, premium way.Developed and Launched Reebok’s “Icon Door” strategy by taking a deep dive into store design, product curation, retail communication, and visual merchandising in order to establish the pinnacle brand expression at retail resulting in 25% increase in sales vs prior year. Led pandemic response to the forced closure of brick-and-mortar stores directing the retail experience team in digital acceleration by translating expertise across e-commerce platforms.Created the brands Retail & Digital Commercial Calendar Strategy by identifying creation overlap across global functions/local markets and collaborated with consumer insights to define local nuances. New internal process resulted in 40% savings annually and increased global creative consistency. Also Increased sell-through by +10% in digital pilot stores.

Boston, Ma, Us

Created and drove visual strategies across internal functions leading the collaboration between business units, store design, merchandising, marketing and style in order to create a fully integrated experience at retail. Partnered with Business Units during conceptual meetings to create strategic approach for product campaigns at retail ensuring key stories come to life in an impactful way. Developed the assortment planning and stocking criteria principles by guiding global merchandising teams on proper collection size for owned Retail and Managed Space programs in order to better story tell at retail.

Boston, Ma, Us

Created and interpreted the brand vision with the store design team and influenced marketing planning and product assortments for all new Global Store formats including sport, classics, and wholesale take downs. Oversaw all Visual Merchandising initiatives for the brand including windows, plan-o-grams, mannequins, props, guidelines and manuals.Partnered with VP of Apparel and VP of Strategy and Consumer Insights to ensure product stories are created the right way in order to come to life at retail and ensure effective brand coordination across all store formats.

Boston, Ma, Us

Managed the in-house creative services team and led the Global development of the overall retail marketing experience, including graphic design, packaging, visual merchandising, windows, staff profile, recruitment strategy, staff training, and In-Store communication for Reeboks new retail concept.

Boston, Ma, Us

Developed and launched Visual Management Programs and Policies for stores building the framework from the ground up by working with domestic and global counterparts to identify the necessary VM tools needed to land the brand vision, ensure consistency and drive sales.

Boston, Ma, Us

Managed the day-to-day visual merchandising activities in the Reebok HQ Concept store, which was independent and received no VM support from the Retail team.

Columbus, Oh, Us

Senior Visual Manager – Northeast Region (2003 – 2006)• Developed and launched a visual program for the East Coast, building and managing a team of Visual Managers responsible for 7-10 stores each throughout the Region.Store Manager (1999 – 2003)• Recruited, trained, and managed staffs of 60 - 140 associates and 3-8 managers per store.

Change Management Certificate, Business Administration And Management, General

Finance, General