In my role with the marketing team of this incredible non-profit organization, I can be found creating, deploying, and managing paid digital advertising efforts for hundreds of diverse client campaigns throughout the year, working to rebuild and optimize multiple YouTube channels for various brands, and manage the day-to-day operations of seven WordPress websites.throughout 2022 and 2023, my focus has been on creating and implementing a series of SEO strategies for our portfolio of award-winning publications, events, and educational products that will increase our digital footprint, bring new awareness to our brands, and will help connect thousands of new users and clients to our online properties.

https://rmckayvox.wixsite.com/my-site

Worked with fully remote team to create, optimize, deploy, and report on paid digital advertising campaigns. Strategized and deployed various digital-forward marketing strategies for a variety of small businesses. Designed and maintained various website properties and landing pages. Rebuilt struggling email marketing program after the previously existing program was rendered inert.

- In this role, I plot the course for a diverse team of marketing, technology, and communication professionals and manage the expectations and deliverables while reporting to the Executive Team.- Helped to create and market a suite of digital products that continue to generate millions of dollars of yearly revenue- Helped to grow year over year e-commerce revenue by 26% during the Covid-19 recession- Built an analytics, reporting and automation program that has significantly reduced uncaptured revenue opportunities

Zenith Lighting, Inc is a long-time leader in the event and stage lighting rental industry, serving as the preferred source of both top-name lighting/staging gear as well as expert design and service. My contributions at Zenith have been to dismantle a broken and dormant marketing/business development program and build a new high performing program in its place. Highlights:Built a new well-optimized website from the ground up, including all new content.-Increased quality traffic from the previous website by more than 600% per month. ("quality traffic" numbers based on all traffic to the site after "spam" visitors/bots, unqualified over-seas traffic, internal traffic, and immediate bounce traffic has been filtered out).-Set up and optimized a new CRM system (Infusionsoft) where there was no CRM system previously. Built it to over 4000 qualified contacts. - Created and maintained more than 3 dozen campaigns within Infusionsoft to help bring consistency to the processes of customer service, follow up, outreach, website lead collection, and sales pipeline automation.-Tracked down multiple "orphan" social media accounts that the company no longer had access to and rebuilt them as high functioning outreach and interaction tools. -Created and implemented a high-touch email marketing program that has resulted in a large upswing in new leads as well as an uptick in reoccurring business and order optimization. - Rebuilt the company's sales team and worked with them to grow their own skills in the industry and as business development agents as a whole while simultaneously increasing the number of new and "reactivated" accounts. -Optimized the content of the new website to bring the company from an average of page 10 to pages 1 and 2 for several dozen keywords on Google.- Oversaw the recruitment, hiring, and onboarding processes during the company's period of growth and expansion.

RipCurrent Content Marketing Services (Connecting Concepts LLC) is a Content Marketing agency headquartered in Central Florida, dedicated to bringing actionable, approachable, and affordable results to small to medium sized organizations looking to drive consistent and engaged audiences to their brand through the power of strategic content creation and deployment. ( In other words- we help you build your brand by creating new ways to interact with your target audience!)

As the Sales and Marketing Specialist at Trade Show Supply, it was my task to bridge the space between Marketing and Sales to help create a more fluid program for business development.- Ran the entirety of the marketing efforts of this growing trade show industry resource for several months.- Advised on the optimization of the company website, as well as helped with the creation of the content used on both blogs and email.- Led the company on new business relationship building over nearly 4 years.- Was responsible for building and maintaining a portfolio of business that brought roughly $2.2M to the company in 38 months, all while project managing 85% of those jobs. - Instructed the staff on how to properly use Infusionsoft for sales enhancement and tracking.- Helped maintain the company's social media accounts.

Consider us your in-town utility belt when things get hairy in your favorite trade show city. Based out of Orlando with facilities spanning the southern half of the country-coast to coast- Trade Show Supply has boots on the floor, continuing to serve the trade show community. "Knock 'Em Down In the Aisle" cool exhibits where and when you need them , certified and experienced I&D Techs at your service with no pricey "Supervision Fees", a large inventory rental furniture, quick-turn-around graphics, event accessories...all one conversation away, and all around the corner from some of America's biggest event halls and convention centers!As a National Account Manager, I work with exhibitors to facilitate their goals - finding ways to optimize their Face-to-Face marketing efforts while staying within a budget that makes sense for them. I bring a decade of event experience to the office everyday, which helps me recommend the right solutions for the right results, allows me to steer my clients away from potentially costly pitfalls, and grants me the privilege of serving a community I love in a town love!

As the Search Engine Optimization , Content Management System, and Social Marketing end of Shimmer Digital Media, I help provide our clients with more of what it takes to be successful in today's world: qualified and eager traffic to their web properties. Though Shimmer has a history of delivering online domination to our clients, recent expansions promise to take these results to the next level, and provide an ever more diverse group of clients with an ever more diverse array of tailored solutions to their online success.

ODI (or Ohio Displays Inc) is the Cleveland area's heritage custom tradeshow exhibit builder and all purpose tradeshow/event service organization. With four generations of experience housed under one roof, no other area organization can offer the insight or service that ODI can, and does, day after day, year after year.

created and developed brand, over-saw daily operations and strategic direction.

Provided effective marketing solutions for various local and national brands looking to increase their market share in Cleveland. Besides selling airtime, I also wrote creative copy for a variety of clients (both my own, and those of other Clear Channel AE's), managed live promotions, and coordinated marketing campaigns.

Intern for WTAM 1000AM news, one of the nations leading newstations, as well as one of the most powerful signals in the nation. Duties included compiling news ellements for nightly broadcasts, writing "cuts", and assisting in the general "day to day" of the news department.